Media Framing of Women's Football During the COVID-19 Pandemic.

This article examines British media coverage of women's association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women's game and how these frames could shape the public perceptions of it. Through a database search of British-based news coverage of women's football, 100 news articles were identified in the first 6 months after the start of the pandemic. A thematic analysis was conducted, and five dominant frames were detected in the context of COVID-19: 1) financial precariousness of women's football; 2) the commercial prioritisation of men's football; 3) practical consideration of the sport (e.g., alterations to national and international competitions); 4) debating the future of women's football and 5) concern for players (e.g., welfare, uncertain working conditions). These frames depart from the past trivialisation and sexualisation of women's sport, demonstrate the increased visibility of women's football, and shift the narrative towards the elite stratum of the game. Most of this reporting was by women journalists, while men were shown to write less than women about women's football. This research advocates continued diversification of the sports journalism workforce to dissolve the hegemonic masculine culture that still largely dominates the industry.

The Incompatibility of Motherhood and Professional Women's Football in England.

There has been an advancement of professionalisation of women's football globally. Professional women's football in England has grown exponentially since the inception of the Football Association (FA) Women's Super League in 2011. This article offers an examination of the gender-specific needs of women as professional footballers, focusing specifically on the distinctive aspect of maternity policy. Sportswomen often feel compelled to make the difficult decision between motherhood and an athletic career. Contracts have become an essential component of the work-life of professional women footballers. However, these contracts pose questions regarding organisational intentions and motivations. This study draws on 30 semi-structured interviews with professional women footballers in England. Our key considerations include contracts, employment, motherhood, and athletes' bodies. This examination will develop our understanding of the complexities associated with professional football as a career choice for women.