Perceptions of dairy cow-handling situations: A comparison of public and industry samples.

Inappropriate cattle handling poses a reputational threat to the dairy industry. To enhance social sustainability, handling practices must resonate with societal values about animal care. However, it has yet to be determined to what extent industry and public stakeholders differ in their perception of common cattle handling situations. We administered an online survey to samples of dairy industry (IND) and public (PUB) stakeholders to examine how they perceive a variety of cow-handling scenarios ranging from positive to negative in terms of effects on animal welfare. Participants were presented with 12 brief videos depicting a range of realistic cow-handling situations and responded to measures designed to assess their attitudes and beliefs about each scenario, their perception of the emotional response of the cows depicted in each scenario, as well as their own personal emotional response. Preexisting beliefs about cow treatment on US dairy farms and demographic data, including self-reported dairy consumption, were also collected and analyzed. Before viewing the videos, 52.9% of PUB (vs. 79.0% of IND) believed cows were treated well while 27.2% (vs. 9.0% of IND) believed cows were treated badly. Within IND, believing cows were treated badly was more common among nonwhites, those with greater formal education, more liberal politics, or from urban or suburban environments. In PUB, female and younger participants were more likely to believe cows were treated badly before viewing the videos. In both samples, participants with more positive preexisting beliefs about dairy cow treatment in the US reported consuming dairy products more frequently. In both PUB and IND, scenarios which were rated more positively for attitudes or for the cows' or respondents' emotional experiences were also perceived as more common. Within a given cow-handling scenario, qualitative attitudes (i.e., a positive, negative, or neutral valence) did not differ between the samples. In both samples, at the participant level, overall attitudes toward cow-handling scenarios were highly correlated with both their personal emotional response to the scenario and their perception of the cows' emotional responses. Although the participants' overall personal emotional responses did not differ between the samples, IND rated cows as experiencing more negative emotions overall. The consensus between industry and public stakeholders around dairy cow-handling practices observed in this study could provide a common starting point for addressing other, more contentious animal welfare issues.

Duty of care in companion dog owners: Preliminary scale development and empirical exploration.

Owner behaviour change may be the most promising avenue to improve dog welfare. As such, understanding potential drivers of owner behaviour is critical to developing effective intervention programs. Here we examine in depth the concept of "duty of care" as a motivator of owner behaviour. Using a mixed methods approach, this study aimed to better understand the potential dimensions of duty of care, their interrelationships, and develop psychometrically valid tools to measure them in companion dog owners. This was achieved through a multi-stage process including a critical literature review, qualitative interviews (n = 13), and an online survey (n = 538). Using Schwartz's Norm Activation Model as a framework, we have developed a 30 item scale with 5 subscales; duty beliefs, problem awareness, awareness of impact, efficacy, and ascription of responsibility. These unique subscales demonstrate good internal consistency and construct validity. In addition to developing a measurement tool, this process has provided important insights into the nature of duty of care in companion dog owners, creating several avenues for future inquiry. One such finding was that many dog welfare problems may not be the result of lacking duty beliefs, but rather weaknesses in other "activation" factors such as problem awareness or ascription of responsibility. Further work is now required to understand the predictive validity of the scale and the relative influence of its different dimensions on owner behaviour and dog welfare outcomes. This will facilitate the identification of appropriate targets for intervention programs aimed at improving owner behaviour and consequently, dog welfare.

Measuring Sheep Tails: A Preliminary Study Using Length (Mm), Vulva Cover Assessment, and Number of Tail Joints.

Docking sheep tails is a long-standing practice that, when done at the recommended length, reduces the risk of flystrike. The recommended length is to cover the vulva of ewes and to a similar length in males. This length is often equated to three coccygeal joints left intact, and there are many other ways the recommended length is described by researchers, industry, and government. This study compared the observer consistency and retest consistency using three different tail length measurement methods: vulva cover assessment, length (mm), and joint palpation. The tails of 51 yearling and 48 weaner Merino ewes were assessed by two observers. Length and vulva cover assessment methods provided the most reliable results, and joint palpation was the least reliable method of tail measurement. In the sample, tails that covered the vulva of yearlings and weaners measured 57.6 mm (n = 14) and 63.7 mm (n = 30) on average, respectively, and contained two coccygeal joints (more than two coccygeal vertebrae). Tails that did not cover the vulva of yearlings and weaners measured 41.3 mm (n = 36) and 52.8 mm (n = 17) on average, respectively, and had less than two coccygeal joints. The two most reliable methods enable valid comparison to the best practice recommendations.

Differences in public and producer attitudes toward animal welfare in the red meat industries.

Societal concerns dictate the need for animal welfare standards and legislation. The public and livestock producers often differ on their views of livestock welfare, and failure to meet public expectations may threaten the "social license to operate" increasing the cost of production and hampering the success of the industry. This study examined public and producer attitudes toward common practices and animal welfare issues in the Australian red meat industry, knowledge of these practices, and public and producer trust in people working the red meat industry using an Australia-wide survey of both the general public (n = 501) and red meat producers (n = 200). Public participants were recruited using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing) while the red meat producers were randomly selected within a curated database of Australian red meat producers. After controlling for gender and age, there were marked differences (p < 0.01) between public and producer respondents in 20 of the 27 attitude, trust and knowledge variables studied. Producers reported more positive beliefs in the conditions provided for sheep and beef cattle during sea and land transport, the husbandry practices used in the red meat industry, and red meat attributes regarding human health, environmental impact, animal use and animal welfare. Both public and producers reported similar levels of trust in conventional and commercial media and had similar beliefs about animal rights, prevention of animal cruelty and balancing the welfare of people and animals. The results indicate a polarization between the public and livestock producers in their attitudes toward animal welfare, knowledge of husbandry practices and trust in livestock people.

Improving Communication in the Red Meat Industry: Opinion Leaders May Be Used to Inform the Public About Farm Practices and Their Animal Welfare Implications.

Opinion leaders (OLs) within the community may lead debate on animal welfare issues and provide a path for information to their social networks. However, little is known about OLs' attitudes, activities conducted to express their views about animal welfare and whether they are well informed, or not, about husbandry practices in the red meat industry. This study aimed to (1) identify OLs in the general public and among producers and (2) compare OLs and non-OLs' attitudes, knowledge and actions to express their views about the red meat industry. Two questionnaires, one for the Australian general public (n = 501) and one for Australian red meat producers (n = 200), were developed to identify general attitudes. From these questionnaires, OLs were identified using a two-step cluster analysis. Subsequently, a sub-sample of 19 OLs (including the public and producers) participated in a follow-up phone interview. Results disclosed some clear OLs' characteristics. Public OLs held more negative perceptions of the red meat industry and perceived they had more knowledge about husbandry procedures. However, their actual knowledge about animal husbandry was not different from non-OLs. Public OLs also used and trusted social and internet media more than did non-OLs. In the producer group, a large percentage of OLs were identified (64.0% compared to 29.1% in the public group). Producer OLs had more actual knowledge about animal husbandry and engaged in more behaviours to express dissatisfaction with the industry than non-OLs (dissatisfaction in relation to the image of the red meat industry). Unlike the public respondents, this group used conventional media more than social and internet media, and their levels of trust in all kinds of media were low. While there were clear differences, both groups believed that is important to increase communication and educate about farm practices. This may present an opportunity to develop an opinion leader intervention strategy where informed OLs could later disseminate accurate information to their social networks. Further studies should test if sustained and facilitated educational sessions between public and producer OLs can assist in increasing communication, knowledge and perhaps, may assist in achieving convergence of concerns and expectations between both groups.

The Animal-Human Interface in Farm Animal Production: Animal Fear, Stress, Reproduction and Welfare.

A negative human-animal relationship (HAR) from the perspective of the animal is a limiting factor affecting farm animal welfare, as well as farm animal productivity. Research in farm animals has elucidated sequential relationships between stockperson attitudes, stockperson behaviour, farm animal fear behaviour, farm animal stress physiology, and farm animal productivity. In situations where stockperson attitudes to and interactions with farm animals are sub-optimal, through animal fear and stress, both animal welfare and productivity, including reproductive performance, can be compromised. There is a growing body of evidence that farm animals often seek and enjoy interacting with humans, but our understanding of the effects of a positive HAR on stress resilience and productivity in farm animals is limited. In this review, we explore the pathways by which stress induced by human-animal interactions can negatively affect farm animal reproduction, in particular, via inhibitory effects on the secretion of gonadotrophins. We also review the current knowledge of the stockperson characteristics and the nature of stockperson interactions that affect fear and physiological stress in farm animals. The contents of this review provide an insight into the importance of the HAR on farm animal welfare and reproduction while highlighting the gap in knowledge regarding the effects of a positive HAR on farm animals.

Community Attitudes Reflect Reporting Rates and Prevalence of Animal Mistreatment.

Community attitudes toward the treatment of animals are important to understand for the development of intervention programs to prevent mistreatment. We aimed to investigate whether previously identified differences between local government areas (LGAs) in the rates of animal mistreatment reporting and prevalence were reflected by differences in community attitudes. In addition, attitudinal differences based on target species (dogs, cats, horses) and participant gender were considered. A representative telephone survey (N = 1,801) was conducted across six LGAs. Attitudinal themes included affection toward animals, valuing of animals, attitudes toward caring for own animals, and concern for the mistreatment of other animals. Factorial ANOVA was used to identify differences between high and low reporting LGAs, region types (regional, interface, metropolitan), and target species (cat, dog, horse). Respondents from high reporting LGAs demonstrated slightly more affection for animals F (1,1679) = 19.401, p < 0.001, ω p 2 = 0.011 and stronger subjective norms F (1,999) = 16.31, p < 0.001, ω p 2 = 0.015 than those from low reporting LGAs, but did not differ on the other variables. Participants in areas of high prevalence (regional areas) did not display lower levels of affection or concern for the mistreatment of animals as a whole, nor did they value animals less. However, regional differences were found for several items regarding caring for one's own animals: two behavioral beliefs and two control beliefs. Additionally various differences were found between the regions regarding the level of concern for mistreatment when broken down into the different species. Gender effects were also common. While the attitudinal results do reflect animal mistreatment prevalence and reporting rates, they also highlight the complexity of community attitudes. As such, interventions to prevent mistreatment must have clear targets including the audience, behavior, and species. Targeting smaller regions and thoroughly investigating their unique perspectives, challenges, and strengths are likely to be more effective than generic campaigns.

Telephone Survey Versus Panel Survey Samples Assessing Knowledge, Attitudes and Behavior Regarding Animal Welfare in the Red Meat Industry in Australia.

Surveys are used extensively in social research and, despite a lack of conclusive evidence of their 'representativeness,' probability internet panel (PIP) surveys are being increasingly used to make inferences about knowledge, attitude and behavior in the general population regarding a range of socially relevant issues. A large-scale survey of Australian public attitudes and behavior toward the red meat industry was undertaken. Samples were obtained using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing-CATI, n = 502 respondents) and a PIP survey (PANEL, n = 530 respondents) to examine differences between the two samples regarding attitudes and behavior relating to livestock use and welfare. There was little difference in demographics between the CATI and the PANEL surveys apart from highest level of education. However, there were differences between the two samples in both attitudes and behavior toward the red meat industry after controlling for education levels. The PANEL respondents gave generally more conservative responses than did the CATI respondents in the sense that they were more positive toward the livestock industries and animal welfare within these industries. Differences were also found between the respondents of the two samples regarding behavior that relates to the red meat industry, both community and consumer behavior. PANEL respondents were less engaged in community behaviors performed in opposition of the red meat industry when compared with the CATI sample. The majority of CATI and PANEL respondents were red meat eaters and there was no difference between respondents of the two samples in relation to red meat consumption, however, there were fewer vegetarians and vegans in the PANEL survey. Possible reasons for the observed differences are discussed, however, a definitive answer will depend on further research to identify the specific psychological factors that differ between samples derived from different survey methodologies.

Visitor Attitudes Toward Little Penguins (Eudyptula minor) at Two Australian Zoos.

This study identified and compared the attitudes of visitors toward zoo-housed little penguins, their enclosure and visitor experience that may influence the way visitors behave toward little penguins at two Australian zoos. Visitor attitudes were assessed using an anonymous questionnaire, targeting visitor beliefs, and experiences, where visitors were randomly approached at the penguin exhibit after they had finished viewing the penguins. Visitors were given two options to complete the questionnaire, on an iPad during their zoo visit or online (URL sent via email) after their zoo visit. A total of 638 participants (495 at Melbourne Zoo and 143 at Taronga Zoo) completed the questionnaire, 42% were completed onsite during their zoo visit and 58% were completed online after their zoo visit. Most participants were living in Australia, non-zoo members, female, previously or currently owned a pet, aged between 26 and 35 years and had a University degree. Results showed that the attitude dimensions of visitors were consistent between the two zoos which indicates that these measures of attitudes were stable over time and location. Overall, visitors at both zoos had positive attitudes toward little penguins, penguin welfare, the enclosure, and visitor experience. However, whether these positive attitudes and positive visitor experience influenced the way visitors behaved toward the penguins remains unclear. There were some differences in visitor attitudes toward the perceived "aggressiveness" and "timidness" of little penguins, "negative penguin welfare", "experience with the penguins", "learning", "visual barriers" and the way visitors rated their overall experience at the penguin enclosure. While the reasons for the differences in visitor attitudes and visitor experience between the zoos were not clear, some factors such as penguin behavior and enclosure design, may have been attributable to these differences. Also, a relationship was found between visitor attitudes and how visitors rated the welfare of penguins, the enclosure and visitor experience at the enclosure; more positive visitor attitudes were associated with higher ratings of penguin welfare, the enclosure and visitor experience. The practical implications of these results for zoos is unclear because the differences in visitor attitudes were numerically small. This requires further comparisons between zoos or enclosures that are more markedly different than the penguin enclosures in the present study and further research on how visitors assess zoo animals, enclosures and visitor experience.

The Human-Horse Relationship: Identifying the Antecedents of Horse Owner Attitudes towards Horse Husbandry and Management Behaviour.

The welfare of recreational horses is an important issue. Horse owner attitudes towards horse ownership are likely to influence owner behaviour in terms of horse husbandry and management practices and human-horse interactions, which in turn are likely to affect the welfare of the horse. Based on Ajzen's Theory of Planned Behaviour, this paper examines the relationships between horse owner attributes, specifically background factors (demographics, knowledge, and experience) and attitudes (beliefs) towards horse husbandry and management behaviour. Data were collected via a random telephone survey and during on-site inspections with Victorian horse owners and their horses (n = 57), using an attitude questionnaire. Relationships were found between horse owner background factors and horse owner attitudes towards horse husbandry and management behaviour. Generally, belief variables correlated significantly with background factors that were primarily related to knowledge and experience. Further, beliefs concerning three key husbandry practices (parasite control, hoof care, and dental care) all appear to be predicted to some degree by background factors associated with knowledge and experience. Therefore, a practical recommendation may be the implementation of education and training programs aimed at improving horse owner knowledge and experience regarding effective horse husbandry and management to promote horse welfare. Clearly, further research is warranted.

Human Behaviour Change Interventions in Animal Care and Interactive Settings: A Review and Framework for Design and Evaluation.

Behaviour change interventions may be one of the most promising avenues to improve animal welfare. Yet there has been limited systematic research involving them in animal-related settings. We searched three major databases for studies involving an intervention to change interactive or care-related behaviours in any animal-related setting. Forty-seven papers were included in the review and each paper was coded for specific design and evaluation elements. We found a series of limitations in the quality and consistency of intervention design, evaluation, and reporting. Hence, we present a framework, the "Ten-Task" guide, based on the intervention mapping framework, to guide future work in this field. Adopting this structured approach will improve the quality and efficacy of behaviour change interventions for animal welfare and allow for the field to progress in a harmonious way.

Regulation of the rabbit's once-daily pattern of nursing: a circadian or hourglass-dependent process?

The European rabbit Oryctolagus cuniculus has an unusual pattern of nursing behavior. After giving birth in a nursery burrow (or laboratory nest box), the mother immediately leaves the young and only returns to nurse for a few minutes once approximately every 24 h. It has been assumed this schedule, like a variety of other functions in the rabbit, is under circadian control. This assumption has been largely based on findings from mothers only permitted restricted access to their young once every 24 h. However, in nature and in the laboratory, mothers with free access to young show nursing visits with a periodicity shorter than 24 h, that does not correspond to other behavioral and physiological rhythms entrained to the prevailing 24 h light/dark (LD) cycle. To investigate how this unusual, apparently non-circadian pattern might be regulated, we conducted two experiments using female Dutch-belted rabbits housed individually in cages designed to automatically register feeding activity and nest box visits. In Experiment 1 we recorded the behavior of 17 mothers with free access to their young under five different LD cycles with long photo and short scotoperiods, spanning the limits of entrainment of the rabbit's circadian system. Whereas feeding rhythms were entrained by LD cycles within the rabbit's circadian range of entrainment, nursing visits showed a consistently shorter periodicity regardless of the LD regimen, largely independent of the circadian system. In Experiment 2 we tested further 12 mothers under more conventional LD 16:8 cycles but "trained" by having access to the nest box restricted to 1 h at the same time each day for the first 7 d of nursing. Mothers were then allowed free access either when their young were left in the box (n = 6), or when the litter had been permanently removed (n = 6). Mothers with pups still present returned to nurse them on the following days according to a similarly advancing pattern to the mothers of Experiment 1 despite the previous 7 d of "training" to an experimentally enforced 24 h nursing schedule as commonly used in previous studies of rabbit maternal behavior. Mothers whose pups had been removed entered the box repeatedly several times on the first day of unrestricted access, but on subsequent days did so only rarely, and at times of day apparently unrelated to the previously scheduled access. We conclude that the pattern of the rabbit's once-daily nursing visits has a periodicity largely independent of the circadian system, and that this is reset at each nursing. When nursing fails to occur nest box visits cease abruptly, with mothers making few or no subsequent visits. Together, these findings suggest that the rabbit's once-daily pattern of nursing is regulated by an hourglass-type process with a period less than 24 h that is reset at each nursing, rather than by a circadian oscillator. Such a mechanism might be particularly adaptive for rhythms of short duration that should end abruptly with a sudden change in context such as death or weaning of the young.

Effect of Covering a Visitor Viewing Area Window on the Behaviour of Zoo-Housed Little Penguins (Eudyptula minor).

Studies on the effects of visitors on zoo animals have shown mixed findings and as a result, the manner in which visitors affect zoo animals remains unclear for many species, including a rarely studied taxa such as penguins. Penguins are a common zoo-housed species and have been shown to display huddling, vigilance and avoidance towards zoo visitors which can be indicative of fear. Here, we examined the effects of covering one visitor viewing area window, out of four, on little penguin (Eudyptula minor) behaviours that may be indicative of fear. Two treatments were randomly imposed on different days: (1) The main visitor viewing area window, where most visitor-penguin interactions occurred, was uncovered ('Main window uncovered') and (2) The main visitor viewing area window was covered ('Main window covered'). Penguin numbers and behaviour were recorded near the main visitor viewing area window and the three other visitor viewing area windows, as well as one area not visible to visitors ('Corner' area). Furthermore, visitor numbers and visitor behaviour were recorded at all four visitor viewing area windows. Covering the main visitor viewing area window reduced the proportion of visitors present at this window by about 85% (p < 0.001) and reduced potentially threatening visitor behaviours at this window such as tactile contact with the window, loud vocalisations and sudden movement (p < 0.05). When the main visitor viewing area window was covered, the proportion of penguins present increased by about 25% (p < 0.05), the proportion of visible penguins preening in the water increased by about 180% (p < 0.05) and the proportion of visible penguins vigilant decreased by about 70% (p < 0.05) in the area near this main window. A preference for the Corner area was also found whereby 59% and 49% of penguins were present in this area when the main window was uncovered and covered, respectively. These results provide limited evidence that the little penguins in this exhibit showed an aversion to the area near the main visitor viewing area window when it was uncovered based on the increased avoidance and vigilance and decreased preening in the water in this area. This suggests visitors may be fear-provoking for these little penguins. However, it is unclear whether visual contact with visitors per se or other aspects of visitor contact, such as visitor-induced sounds and vibrations, were responsible for this apparent aversion when this window was uncovered.

The Effect of Behind-The-Scenes Encounters and Interactive Presentations on the Welfare of Captive Servals (Leptailurus serval).

The serval (Leptailurus serval) is a small African felid that is well represented in zoos and often serves as an animal ambassador in encounter programs with zoo visitors. The impact on serval welfare in relation to such programs has not been investigated to date, and the aim of this study was to assess short-term welfare effects of varying levels of visitor interaction in two captive servals. Weekly blocks of four different treatments were imposed three times on each animal over 12 weeks, and the treatments involved (1) Presentations (serval undertaking a routine training session in a designated presentation space, typically attracting high visitor numbers), (2) Behind-the-scenes (BTS, a close encounter allowing a small group of visitors to interact closely with the cat in its enclosure), (3) Presentations and BTS combined, and (4) No visitor interaction. Serval activity budgets as well as behavioural diversity were created from behaviours observed from Close Circuit Television (CCTV) footage during four daily recording sessions per animal over three consecutive days per treatment, using instantaneous scan sampling every 60 s. Individual faecal samples were collected daily to monitor changes in faecal glucocorticoid metabolite (FGM) concentration. Results indicate that the mean number of scans with stereotypic pacing was significantly reduced (p = 0.01) during Treatments 1 and 3, when cats participated in presentations only, or the two activities combined. Conversely, a significant reduction in behavioural diversity (p < 0.001) was observed when cats participated in Treatment 3, i.e., cats expressed fewer behaviours when interaction with visitors was more frequent. FGM concentrations did not vary significantly with treatment (p > 0.05). Given the reduction in stereotypic pacing, these findings suggest that involvement in an encounter program appears to exert an overall positive short-term welfare effect on the individual servals in this study. Although a reduction in behavioural diversity was not considered a negative welfare effect in the short term, potential long-term negative welfare effects resulting from a more frequent encounter program could not be ruled out in the present study.

The Impact of a Negative Media Event on Public Attitudes Towards Animal Welfare in the Red Meat Industry.

Public perception of livestock industries and consumer trust in farmers can affect consumer behaviour and impact on social license to farm. Coincidental with a large random telephone survey of Australian public attitudes and behaviour towards the red meat industry, a media campaign exposing animal cruelty in live export of sheep by sea, occurred. Data collected from the nationwide survey of the public attitudes immediately before (n = 278 respondents) and after (n = 224 respondents) this media campaign was utilised in the present study to examine the effects of the media campaign on the public. In general, respondents' attitudes towards the red meat industry were positive. Independent t-tests revealed no significant differences between those respondents that completed the survey before or after the 60 Minutes programme in their concern for sheep or beef cattle welfare, attitudes to red meat farming, acceptability of the red meat industry or their trust in farmers in the red meat industry. However, prior to the media campaign, respondents believed sheep to be more comfortable when transported by boats than did respondents who completed the survey after the media campaign. More respondents after the 60 Minutes programme cited social and internet media as a source of information. Therefore, despite the wide media coverage associated with the 60 Minutes programme, these results indicate little effect on the public's attitudes towards farm animal welfare and the red meat industry. The significant impacts of the programme were reflected in increased community discussion, increased social media activity and an increase in the perceived importance of conditions aboard boats used for live sheep transport.

Knowledge and attitudes are important factors in farmers' choice of lamb tail docking length.

BACKGROUND: Tail docking is common practice in the sheep industry to prevent soiling of the breech and flystrike. To ensure optimal healing after tail docking and reduce the risk of arthritis, perineal cancers and prolapses, it is recommended to dock tails equivalent to the length of the vulva. However, recent studies have found that some tails are docked too short (24-86 per cent). METHODS: To address this issue, this study aimed to identify key drivers behind tail docking length decisions. Two focus groups, phone (n=30) and online surveys (n=21) were conducted in regional Victoria, Australia to examine farmer knowledge of and attitudes towards appropriate lamb tail length and barriers to best practice. The focus group data were analysed qualitatively, and the surveys were analysed qualitatively and quantitatively. RESULTS: In total, 57 per cent of farmers were classed as docking tails short. Short tail docking appeared to be influenced by unawareness of the recommended length and docking at a length that shearers approve of. Other potential factors included lack of knowledge of negative health consequences associated with short tails, importance placed on dag and flystrike prevention, and impracticality of measuring where to dock. CONCLUSION: Addressing these factors in future education and intervention programmes may improve tail docking practice and sheep welfare.

Animal Cruelty and Neglect: Prevalence and Community Actions in Victoria, Australia.

While animal mistreatment is common worldwide, its true scale is largely unknown. Currently, organisations rely on community reporting (case data) and trends found therein to inform prevention activities. To investigate the prevalence, types, and responses to animal mistreatment in Victoria, we conducted a representative telephone survey (n = 1801) across six Local Government Areas (LGAs); three with high numbers of RSPCA reported cases and three demographically similar areas with low numbers of such cases. Overall, 25.7% of people surveyed had witnessed at least one incident of mistreatment in the last 12 months, with those relating to neglect or poor management predominating. No differences in prevalence were found between LGAs when socio-economic index and local government comparator group were controlled for. However, participants in regional cities recalled witnessing more separate incidents than those in metropolitan or interface areas. Actions taken after witnessing mistreatment were varied, yet many participants did nothing (27%) and only 9% reported to RSPCA Victoria. Attitudes to reporting were positive but did not predict reporting behaviour. Together, these results demonstrate that case data are not reliable indicators of the true prevalence of animal mistreatment; it is common and grossly underreported, highlighting the need for effective, evidence-based prevention programs.

The Effect of Regulating Zoo Visitor-Penguin Interactions on Zoo Visitor Attitudes.

Understanding visitor attitudes toward zoo animals can inform the way zoos manage visitor-animal interactions by identifying the factors that may influence visitors and the way visitors interact with animals. Consequently, we investigated the relationship between visitor attitudes and penguin behavior and the effects of regulating visitor-penguin interactions on visitor attitudes and experience. Visitor attitudes toward little penguins (Eudyptula minor), their welfare, enclosure, visitor effects, enclosure manipulations and visitor experience at an Australian zoo were assessed. A 2 × 2 fully randomized factorial design was used to examine potential factors that may influence visitor attitudes: (1) Viewing proximity of visitors to the enclosure: "Normal viewing distance" and "Increased viewing distance" (using a physical barrier set up 2 m from the enclosure) and (2) Intensity of visitor behaviors: "Unregulated visitor behavior" and "Regulated visitor behavior" (using signage and researcher in zoo uniform). Visitor attitudes were assessed using an anonymous attitude questionnaire. Visitors were approached after they had finished viewing the penguins and were given two options to complete the questionnaire, either on an iPad on site during their zoo visit or online (URL sent via email) after their zoo visit. A total of 495 surveys (48% during zoo visit, 52% after zoo visit) were completed. Majority of respondents were non-zoo members, females and aged between 26 and 35 years old. Results revealed a significant relationship (p < 0.05) between little penguin behavior and visitor attitudes where the more visible, active and close penguins were to the visitor viewing area, the more positive several visitor attitude scales were. In contrast, there were only a few treatment effects of regulating visitor viewing proximity and behavior on visitor attitudes in which attitudes toward "Positive penguin characteristics" (p = 0.024), "Neutral visitor effects" (p = 0.0023) and "Physical barriers" (p = 0.013) were affected. This suggests that physical barriers and/or signage are factors that influence visitor attitudes. However, it is unclear if the treatment effects influenced visitor attitudes directly, or if it was the changes in penguin behavior as a consequence of the treatments that were associated with visitor attitudes. These findings have increased our understanding of the multifaceted nature of visitor attitudes and have identified some influencing factors on attitudes that can be used to inform the way zoos manage visitor-penguin interactions, but clearly further research is required.

When zoo visitors "connect" with a zoo animal, what does that mean?

Connection with a zoo animal may increase conservation-mindedness in zoo visitors, potentially resulting in conservation-oriented behavior change. No research has attempted to establish what this "connection" actually means. Visitors (N = 85) to Melbourne Zoo were asked to name the animal with which they most connected, the extent to which they connected with it, and to qualitatively describe what it meant to connect with that animal. Many (but not all) participants connected with charismatic megafauna: primate, great ape, large carnivore, or large herbivore. Qualitative analysis revealed five common themes in the meaning of connection: Appreciation, Attribution, Inspires Emotions, Interaction, and Proximity. Overall connection level was significantly correlated with perceptions of conservation caring for the chosen species. Future research should aim to determine what factors affect a zoo visitor's connection level, which could impact attitudes and behaviors toward conservation.

Positive attitudes, positive outcomes: The relationship between farmer attitudes, management behaviour and sheep welfare.

This study examined the relationships between the attitudes and the management behaviour of the farmer and the on-farm welfare of their ewes. To our knowledge, this is the first study investigating these relationships in extensive sheep farming systems. Thirty-two sheep farmers and 6200 ewes were sampled across Victoria, Australia. Questionnaire interviews and on-farm animal welfare assessments were conducted. The ewes were assessed at two-time points, mid-pregnancy and weaning. To examine relationships between farmer and ewe variables, categorical principal component analyses, correlations and logistic regressions were used. The main findings of this study indicate relationships between farmer attitudes and management behaviour, consistent with findings from other more intensive livestock industries. Farmers were more likely to check the body condition of their ewes (Odds ratio = 2.37, P = 0.03), perform ultrasound pregnancy diagnosis (Odds ratio = 1.16, P = 0.02) and test for egg count before deworming sheep (Odds ratio = 2.88, P = 0.01) if they perceived these activities were important/valuable. In addition, farmers that performed these activities had a more active management style, and ewes in better welfare: fewer lame ewes at mid-pregnancy (r = -0.38 P = 0.04), and fewer ewes in need of further care at mid-pregnancy and weaning respectively (r = -0.47, P = 0.01; r = -0.50, P = 0.01). When combining the qualitative and quantitative analyses, behavioural attitudes (attitudes towards specific management behaviours) and perceived behavioural control (perceived barriers to performing the behaviour) emerged as the two main drivers underpinning farmer management behaviour. The results of this study indicate that the way farmers manage their ewes influences welfare outcomes, and management decisions are influenced by attitudes towards management practices. These findings demonstrate the opportunity to create change in farmer management behaviour and improve sheep welfare via targeted education programs.