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1.
J Community Health ; 48(3): 522-527, 2023 06.
Article in English | MEDLINE | ID: mdl-36745357

ABSTRACT

Micromobility vehicles (MMVs) have become increasingly popular, particularly in urban areas where infrastructure has improved in recent years to facilitate their use. The purpose of this study was to observe protected bike lanes in 10 zones of Manhattan, NYC to: (1) describe the MMVs in bike lanes by type, phone and helmet use; and (2) document MMV users' responses to obstructions. Approximately 1 in 4 of all riders (260/998) were wearing a helmet. Fewer than 2% were observed using a phone while moving. Fewer than 9% of Citi Bike users were wearing a helmet. In contrast, over one-third of non-Citi Bike users were wearing a helmet (228 of 670, 34.03%). This difference was determined to be significant by a chi-squared test (a = 0.05) with a p-value less than 0.0001. Of the 988 MMVs observed in this study, 398 (40.28%) were motorized and 590 (59.72%) were non-motorized. A similar proportion of users of motorized riders versus non-motorized vehicles were wearing a helmet (28.14%, 112/398 versus 24.41%, 144/590). A total of 232 riders (23.50%) encountered an obstruction in their bike lane. Of these obstructions in a bike lane, 82.33% (191/232) were a car/vehicle and 17.67% (41/232) was garbage. A large majority of riders (87.93%) reacted by riding into the traffic lane. These findings suggest that further research and local education, enforcement, and legislative efforts are needed to examine and implement best practices in the safe operation of MMVs, decreasing bike lane obstructions, promoting helmet use, and raising awareness of MMV legislation.


Subject(s)
Bicycling , Head Protective Devices , Humans , New York City , Telephone , Educational Status , Accidents, Traffic
2.
Nutr Health ; 29(4): 715-720, 2023 Dec.
Article in English | MEDLINE | ID: mdl-35538899

ABSTRACT

BACKGROUND: Voluntary and mandatory fortification of pediatric foods, along with widespread consumption of dietary supplements have resulted in an increased proportion of children with excessive micronutrient intake. AIM: This study aimed to analyze the proportion of pediatric dietary supplements that exceed the Recommended Dietary Allowance (RDA) and Tolerable Upper Limit for the individual micronutrients. We further identified the proportion of supplements with large amounts of micronutrients that were marketed through child-friendly and parent-geared promotional language and graphics on the packaging. METHODS: The nutrient facts label on pediatric supplement packages sold by three large retail pharmacy chains was analyzed for micronutrient content. Labels were examined for the presence of trademarked or generic cartoon characters and parent-geared health promotional statements. RESULTS: More than a third and almost a fifth of the samples contained vitamin A and niacin respectively in amounts equivalent to or above the established tolerable upper limit for one- to three-year-old children. A major proportion of these supplements had child-friendly and parent-targeted promotional language on the package. CONCLUSION: The potential for pediatric supplements as a source for excessive micronutrient consumption underscores the need for parents and health care professionals to use nutrition labels as a valuable tool to prevent micronutrient toxicity.


Subject(s)
Dietary Supplements , Vitamins , Humans , Child , Infant , Child, Preschool , Micronutrients , Nutritional Status , Minerals/adverse effects
3.
J Community Health ; 45(6): 1259-1262, 2020 12.
Article in English | MEDLINE | ID: mdl-32767191

ABSTRACT

College counseling centers are assumed to play a vital role in addressing students' mental health needs during the COVID-19 pandemic. The aim of this study was to characterize the extent to which NYC metropolitan area school websites communicated to students their updated mental health service offerings, psychoeducational information related to COVID-19, and community-based resources after the abrupt end to on-campus services during the Spring semester. A total of 138 websites were analyzed. Overall, only half of the surveyed web pages provided information about remote counseling, and just under two thirds of schools (57.97%) had directions for students experiencing a mental health emergency. As predicted, enrollment size was associated with whether psychoeducation about mental health and COVID-19 and information about remote counseling were available on a school's website. In both cases, medium-sized schools were the most likely to have these resources available on their websites as compared to small and large-sized schools. College counseling center web pages should include robust and current information that targets schools' diverse student bodies.


Subject(s)
Coronavirus Infections , Health Communication/methods , Mental Health , Pandemics , Pneumonia, Viral , Students/psychology , Universities , Betacoronavirus , COVID-19 , Humans , Internet , New England , SARS-CoV-2 , Surveys and Questionnaires
4.
Health Promot Perspect ; 9(2): 156-160, 2019.
Article in English | MEDLINE | ID: mdl-31249804

ABSTRACT

Background: Web-based patient education literature has been shown to be written at reading levels far above what is recommended. Little is known about the overall readability of current internet-based bariatric surgery information. The purpose of this study was to assess the readability of current bariatric material on the internet. Methods: The term "weight loss surgery" was searched using the Chrome browser on the first 15pages of URLs that appeared with content written in English. Using five readability measures, scores were generated using Readable.io for written content on a sample of 96 websites. Scores were sorted into the readability categories of "easy," "average," and "difficult." Results: Almost 93% of websites, both .com and .org, sampled received an unacceptable readability score on each assessment. Conclusion: Accurate and appropriate information about bariatric procedures is critical for patient comprehension and adherence to recommended protocols.

5.
J Prev Interv Community ; 47(1): 5-13, 2019.
Article in English | MEDLINE | ID: mdl-30806197

ABSTRACT

Community water fluoridation has been deemed one of the greatest public health achievements, yet it remains a controversial topic. As those who are concerned about the benefits and safety of community water fluoridation are likely to turn to the Internet to find information, it is important to know the ease with which a person can read popular materials online. The aim of this study was to assess the readability levels of pro- and anti-fluoride articles on the Internet. Using a highly-recommended readability site, the first 100 articles garnered from websites in a Google were analyzed for a multitude of scores on popular readability tests. Of the 100 articles analyzed, 71 were deemed to be pro-fluoride, and 29 were anti-fluoride. Anti-fluoride materials were more readable across all scores when compared to the pro-fluoride materials. It is critical for consumers to be aware of the credibility of the health information they are reading and to be educated on how to determine if a website or source is reliable, especially when information is conflicting. It is also critical that health associations and other websites devoted to public health promotion develop and provide more accessible health information in terms of readability.


Subject(s)
Comprehension , Consumer Health Information/methods , Fluoridation , Fluorides/therapeutic use , Health Literacy , Humans , Internet
6.
Hum Vaccin Immunother ; 15(7-8): 1505-1507, 2019.
Article in English | MEDLINE | ID: mdl-30024828

ABSTRACT

The human papillomavirus (HPV) vaccine is highly effective in preventing anogenital cancers, but vaccination rates in the United States remain low. In deciding whether to vaccinate their children, parents are increasingly using the internet to gather information. This study aimed to examine the level of readability of information on HPV vaccines written on 100 websites that were found via an internet search. To create the website sample, the first 50 websites from the search "HPV immunization" were recorded, followed by the first 50 non-duplicated websites from the search "Gardasil." The content of the sites was analyzed using established readability scales. Websites were compared based on keyword search and on whether they had a commercial or non-commercial URL extension. The majority of websites were found to have information of a difficult reading level. Websites with commercial URL extensions and websites found using the search "Gardasil" had higher mean readability scores. These results suggest that many parents may not understand the information currently presented on the internet and that interventions aimed at improving the readability of online information could help to increase parental approval of the vaccine.


Subject(s)
Consumer Health Information/statistics & numerical data , Immunization Programs , Internet/statistics & numerical data , Papillomavirus Infections/prevention & control , Papillomavirus Vaccines/administration & dosage , Papillomavirus Vaccines/immunology , Adolescent , Child , Humans
7.
J Community Health ; 44(2): 396-399, 2019 04.
Article in English | MEDLINE | ID: mdl-30542971

ABSTRACT

Over the past 5 years, the number of regular cyclists in New York City (NYC) increased by ~ 140,000 to over 800,000 regular riders. Aiming to promote safe cycling, NYC has developed over 1000 miles of planned commuting and recreational bike paths across its five boroughs. Bike lane obstructions pose a safety risk to cyclists but the extent of such obstructions is unknown. The purpose of this cross-sectional study was to document the frequency and rate of obstructions in protected bike lanes throughout Manhattan, NYC. During the fall of 2018, bicycle obstructions were observed in ten zones of Manhattan, NYC. Three kinds of obstructions within the bicycle lanes were coded: object, pedestrian, and vehicle. A total of 233 obstructions in the protected bike lanes were observed in this study. Obstructions per zone ranged from 11 to 39. The most common type of obstruction was objects, which accounted for 53.2% (n = 124) of obstructions and ranged through zones from 2 to 22. People were the second most common obstruction, which accounted for 28.3% (n = 66) of the obstructions, with a range of 1-22. Vehicles accounted for the remaining 18.5% (n = 43) of the obstructions with a range of 1-9 throughout zones. Findings of this study indicate that, even in "protected" lanes, bikers may be forced into traffic or to approach parked cars, increasing the risk of being "doored."


Subject(s)
Bicycling/standards , City Planning/standards , Safety/standards , Accidents, Traffic/prevention & control , Cross-Sectional Studies , Humans , New York City
8.
Int J Prev Med ; 9: 77, 2018.
Article in English | MEDLINE | ID: mdl-30283609

ABSTRACT

PURPOSE: Colorectal cancer (CRC) is the third leading cause of cancer-related death in the United States. A decline in deaths caused by CRC has been largely attributable to screening and prompt treatment. Motivation, shown to influence cancer-related screening and treatment decisions, can be shaped by information from the Internet. The extent to which this information is easily readable on cancer-related websites is not known. The purpose of this study was to assess the readability levels of CRC information on 100 websites. METHODS: Using methods from a prior study, the keyword, "colorectal cancer," was searched on a cleared Internet browser. Scores for each website (n = 100) were generated using five commonly recommended readability tests. RESULTS: All five tests demonstrated difficult readability for the majority of the websites. CONCLUSIONS: Online information related to CRC is difficult to read and highlights the need for developing cancer-related online material that is understandable to a wider audience.

9.
Int J Adolesc Med Health ; 33(1)2018 Sep 26.
Article in English | MEDLINE | ID: mdl-30256761

ABSTRACT

Violence has a profound negative impact on the lives of youth. Exposure to violence may be a precursor to violence later in life. The purpose of this study was two-fold: (1) to estimate the prevalence of violence depicted in advertisements on LinkNYC kiosks in Manhattan, NYC, and (2) to determine if violent advertising varied based on the median annual income of the zip code in which the kiosk was located. This cross-sectional study involved observations of advertisements on 100 LinkNYC kiosks that were selected randomly from 500 that were listed in Manhattan, NYC. The frequency and type of violent depictions were recorded. The kiosks were grouped into quartiles of median annual income (1) $40,782 and below (2) $40,783 to $86,801 (3) $86,802 to $105,500 and (4) $105,501 and above. Of the 2025 total advertisements observed, including duplicates, a total of 190 (9.4%) included violent content. These 190 advertisements were observed on 68 of the 100 kiosks and included 339 depictions of violence. The overwhelming majority (n = 136; 71.6%) of violent depictions were for movies. There were significant differences in the frequency of violent content based on income quartiles, χ2 (3, n = 190) = 19.00, p < 0.001. The highest two income quartiles had fewer violent advertisements than would be expected and the lowest quartile had more violent advertisements than expected. Symbols of violence were the most frequent type of violence portrayed observed in 85% of the violent advertisements observed (n = 161). Weapons, crime and fighting were observed in 5-11% of the advertisements. Our study suggests that greater alignment between the city's aims to improve community health and reduce health disparities and advertising policies on LinkNYC warrants consideration.

10.
Am J Mens Health ; 12(5): 1665-1669, 2018 09.
Article in English | MEDLINE | ID: mdl-29888641

ABSTRACT

Reading and understanding health information, both components of health literacy, can influence patient decisions related to disease management. Older adults, the population of males at greatest risk for prostate cancer, may have compromised capacity to understand and use health information. The purpose of this study was to determine the readability of prostate cancer materials on the Internet using five recommended readability tests. Using a cleared Internet browser, a search was conducted for "prostate cancer." The URLs of the first 100 websites in English were recorded to create the sample. The readability scores for each website were determined using an online, recommended service. This service generates five commonly recommended readability tests. All five tests revealed that the majority of websites had difficult readability. There were no significant differences identified between websites with .org, .gov, or .edu extension versus those with .com, .net, or other extension. It is apparent that the Internet is used often as a resource for health-related information. This study demonstrates that the large majority of information available on the Internet about prostate cancer will not be readable for many individuals.


Subject(s)
Comprehension , Consumer Health Information/standards , Health Literacy , Internet/statistics & numerical data , Online Systems/statistics & numerical data , Aged , Consumer Health Information/trends , Cross-Sectional Studies , Humans , Male , Medical Informatics , Middle Aged , United States
11.
J Community Health ; 43(6): 1094-1099, 2018 12.
Article in English | MEDLINE | ID: mdl-29779074

ABSTRACT

Individuals have a wide range of resources when searching for health topics. The aim of this research was twofold: (1) to identify and assess the resources college students use when exercising health information seeking behavior (HISB); and (2) to examine perceptions and behaviors regarding adoption of online tools. A questionnaire was developed to assess HISB in a sample of college students. Items pertaining to HISB were adapted from a Health Information National Trends Survey with permission from the National Cancer Institute at the National Institutes of Health. During Spring 2018, 258 students in 9 sections of a personal health class at a public university in NJ completed the questionnaire. Students were most likely to often or always use the Internet for health information (n = 74%) over other sources. Females were more likely to use the Internet for health information (p = .030), to consult a health or medical professional (p = .042) and to confirm the health information they find with a health or medical professional (p = .028). Females also reported spending significantly more time on social media (mean 4.96 h/day) compared to males (4.00 h/day, p = .041). Non-white students were significantly more likely to often use the Internet to find health information (p = .039), while white students reported spending significantly less time on the Internet (p < .001) and on social media (p < .001). Future research is needed to understand motivating factors for HISB, and to tailor interventions accordingly to assure that college students who exhibit HISB have appropriate levels of e-health literacy.


Subject(s)
Health Behavior , Health Literacy/methods , Information Seeking Behavior , Internet/statistics & numerical data , Students/psychology , Adult , Female , Health Knowledge, Attitudes, Practice , Humans , Male , Students/statistics & numerical data , Surveys and Questionnaires , Universities , Young Adult
12.
J Community Health ; 43(4): 787-791, 2018 08.
Article in English | MEDLINE | ID: mdl-29484514

ABSTRACT

Excessive alcohol consumption compromises health and increases risk of mortality. Advertisements for alcohol in city environments have been shown to influence consumption. The aim of this pilot study was to estimate the prevalence of alcohol advertisements displayed on LinkNYC kiosks, a new communication channel that provides outdoor Wi-Fi access and advertising on streets within urban environments. Direct observations were conducted to document advertisements on a 20% random sample of the 500 LinkNYC kiosks in Manhattan, NYC. From May to September of 2017, each of the 100 selected kiosks was observed for a 10-min period to document advertisements for alcohol. In addition, differences in prevalence of alcohol advertisements were examined by the location of the kiosk based on NYC zip codes' median annual income. Of the 2025 advertisements observed, 5.09% (N = 103) were for an alcohol product (including duplicates). Such advertisements were observed on 17% of the kiosks. No health warnings or age warnings were presented in any of the alcohol advertisements. Compared with kiosks located in zip codes with lower median annual income, significantly more alcohol advertisements were displayed in zip codes with higher median annual income. This is the first study to estimate the prevalence of alcohol advertising on the LinkNYC Wi-Fi and telecommunication system, now ubiquitous on Manhattan's sidewalks. This study adds to the current literature that suggests New York City residents could benefit from health-promoting versus health-compromising advertising. The findings also highlight the potential of LinkNYC kiosk marketing to undermine health-related social marketing efforts by City government and other organizations.


Subject(s)
Advertising/statistics & numerical data , Alcoholic Beverages/economics , Residence Characteristics/statistics & numerical data , Adult , Female , Humans , Male , New York City , Pilot Projects , Prevalence
13.
Health Promot Perspect ; 7(1): 28-33, 2017.
Article in English | MEDLINE | ID: mdl-28058239

ABSTRACT

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issues of 9 popular US women's fashion magazines. We evaluated target audience, health condition, product availability, message appeal, target to females, and mention of potential side effects and benefits. Results: Sixty total medication advertisements were identified, 58.3% (95% CI: 45.8, 70.8) for prescription products. In magazines targeted to non-Hispanic Whites, >65% of advertisements were for OTC medications whereas 80% (95% CI: 66.7, 94.5) of advertisements found in Black/Latina magazines were for prescription medications. The rational appeal was used most commonly in non-Hispanic White magazines (75.9%; 95% CI: 60.3, 91.5). Emotional appeal was featured more often in prescription advertisements magazines (60.0; 95% CI:43.8, 76.2) compared to OTC (8.0; 95% CI: -2.6, 18.6). Conclusion: Although emotional appeal may be effective for selling medication to women, it often does not completely inform consumers of potential risks.

14.
Int J Prev Med ; 7: 103, 2016.
Article in English | MEDLINE | ID: mdl-27688867

ABSTRACT

BACKGROUND: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes. METHODS: This study involved analyzing 99 issues of 14 popular US magazines marketed to women. RESULTS: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the 31-40-year-old audience (76.5% vs. 53.1%, P = 0.011) whereas traditional cigarette advertisements were nearly equally distributed among women 31-40 and ≥40 years. More than three-quarters of the e-cigarette advertisements presented in magazines aimed at the higher median income households compared to a balanced distribution by income for traditional cigarettes (P = 0.033). CONCLUSIONS: Future studies should focus on specific marketing tactics used to promote e-cigarette use as this product increases in popularity, especially among young women smokers.

15.
Health Promot Perspect ; 6(2): 80-4, 2016.
Article in English | MEDLINE | ID: mdl-27386422

ABSTRACT

BACKGROUND: Magazines are a commonly used source for health and fitness information. Little is known about the nature and extent of weight loss strategies and products presented in mainstream women's health and fitness magazines. METHODS: This preliminary cross-sectional study evaluated the prevalence of articles and advertisements featuring weight loss content and products in mainstream US-based health and fitness magazines, as well as assessed weight loss themes presented. Thirty-one US health and fitness-focused magazine issues were coded. Prevalence of, product type, and themes related to weight loss in articles and advertisements were assessed. RESULTS: Among the 31 issues of the five US-based women's magazines examined, we identified 39 articles (4.8% [95% CI = 3.3% to 5.5%] of 819 articles) related to weight loss with 14 identified weight loss topics. The most prevalent article topics covered were exercising/workouts (32.0% [95% CI = 28.8% to 33.6%]) followed by dieting (18.6% [95% CI = 15.9% to 19.9%]).The most common product advertised was weight loss pills (46.0% [95% CI = 42.6% to 47.7%]). Fat burners were also frequently advertised (14.9% [95% CI = 12.5% to 16.1%]) followed by hunger reduction strategies (10.3% [95% CI = 8.2% to 11.3%]) and fat blockers (6.9% [95% CI= 5.2% to 7.8%]). CONCLUSION: Articles presented information about exercise and dieting whereas advertisements supported potentially harmful health beliefs and behaviors. As a well-utilized American media format, health and fitness-focused magazines have an opportunity to communicate frequent,accurate messaging about healthy weight reduction and limit advertisements that may include misleading claims.

17.
J Community Health ; 41(1): 138-45, 2016 Feb.
Article in English | MEDLINE | ID: mdl-26323983

ABSTRACT

Bicycling is becoming an increasingly utilized mode of transportation in New York City. Technology-related distracted bicycling and helmet use are behaviors that can impact bike safety. The aims of this study were twofold: (1) to determine rates and types of technology-related distracted behaviors among bicyclists in the borough of Manhattan in New York City; and (2) to assess the rate of bicycle helmet use among these cyclists. Bicyclists in five popular riding areas in Manhattan were observed for a total of 50 h using a digital video camera during summer months in 2014. Videos were coded and enumerated for the total number and gender of cyclists, type of bicycle, number wearing headphones/earbuds and/or using a mobile phone, and whether the cyclist was wearing a helmet. Almost 25,000 cyclists were observed across the five selected locations (n = 24,861). Riders were almost four times more likely not to wear a helmet on rental bikes as compared with non-rentals (Citi Bike(®) OR 3.8; 95% CI 2.5, 5.9: other rental OR 3.8; 95% CI 3.0, 4.9). Significantly increased odds of not wearing a helmet were observed for females relative to males (OR 1.4; 95% CI 1.1, 1.8) across varied times and locations. Overall, rates of technology-related distraction were low, with headphone use being most prevalent. Males were more likely to wear headphones/earbuds (OR 2.0; 95% CI 1.4, 2.9), as were cyclists on Citi Bikes relative to other rental bikes (OR 2.2; 95% CI 1.3, 3.6). Findings from this study contribute to the growing literature on distracted biking and helmet use among bike share program riders and other cyclists and can inform policymakers and program planners aiming to improve bicycle safety in urban settings.


Subject(s)
Bicycling/statistics & numerical data , Cell Phone/statistics & numerical data , Head Protective Devices/statistics & numerical data , Female , Humans , Male , New York City , Prevalence
18.
J Community Health ; 40(4): 789-92, 2015 Aug.
Article in English | MEDLINE | ID: mdl-25702052

ABSTRACT

Technology-related distracted behavior is an emergent national concern. Listening to, looking at or talking into an electronic device while walking divides attention, increasing the risk of injury. The purpose of this study was to quantify technology-related distracted pedestrian behavior at five dangerous and busy Manhattan intersections. Data were collected over ten cycles of signal changes at each of the four corners of five intersections at four times of day. Data for 'Walk' and 'Don't Walk' signals were tallied separately. A total of 21,760 pedestrians were observed. Nearly one-third crossing on a 'Walk' signal (n = 5414, 27.8%), and nearly half crossing on a 'Don't Walk' signal (n = 974; 42.0%) were wearing headphones, talking on a mobile phone, and/or looking down at an electronic device. Headphone use was the most common distraction.


Subject(s)
Attention , Pedestrians/psychology , Pedestrians/statistics & numerical data , Cell Phone , Humans , New York City , Risk Factors
19.
Health Promot Perspect ; 5(4): 261-8, 2015.
Article in English | MEDLINE | ID: mdl-26933645

ABSTRACT

BACKGROUND: In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific advertisements for sunblock to determine if models, when present, depict sun safe behaviors and 2) to enumerate the number of articles related to the skin for content. Both aims include an assessment for differences in age and in magazines targeting a Black or Latina population. METHODS: The sample for this cross sectional study was comprised of 99 issues of 14 popular United States magazines marketed to women, four of which market to a Black or Latina audience. RESULTS: There were 6,142 advertisements, of which 1,215 (19.8%, 95% CI: 18.8-20.8%) were related to skin products. Among the skin product advertisements, 1,145 (93.8%, 95% CI: 93.9-96.3%) depicted skin products without SPF. The majority of skin articles (91.2%, 95% CI: 91.7-100.0%), skin product advertisements (89.9%, 95% CI: 88.2-91.6%), and sunblock advertisements featuring models (were found in magazines aimed at the older (>24 yr) audience. CONCLUSION: Future research on this topic could focus on the extent to which images in these magazines translate into risky health behaviors, such as sun seeking, or excessive other harmful effects of UV radiation.

20.
Am J Mens Health ; 9(4): 301-6, 2015 Jul.
Article in English | MEDLINE | ID: mdl-25038234

ABSTRACT

Tanned skin has been associated with perceptions of fitness and social desirability. Portrayal of models in magazines may reflect and perpetuate these perceptions. Limited research has investigated tanning shade gradations of models in men's versus women's fitness and muscle enthusiast magazines. Such findings are relevant in light of increased incidence and prevalence of melanoma in the United States. This study evaluated and compared tanning shade gradations of adult Caucasian male and female model images in mainstream fitness and muscle enthusiast magazines. Sixty-nine U.S. magazine issues (spring and summer, 2013) were utilized. Two independent reviewers rated tanning shade gradations of adult Caucasian male and female model images on magazines' covers, advertisements, and feature articles. Shade gradations were assessed using stock photographs of Caucasian models with varying levels of tanned skin on an 8-shade scale. A total of 4,683 images were evaluated. Darkest tanning shades were found among males in muscle enthusiast magazines and lightest among females in women's mainstream fitness magazines. By gender, male model images were 54% more likely to portray a darker tanning shade. In this study, images in men's (vs. women's) fitness and muscle enthusiast magazines portrayed Caucasian models with darker skin shades. Despite these magazines' fitness-related messages, pro-tanning images may promote attitudes and behaviors associated with higher skin cancer risk. To date, this is the first study to explore tanning shades in men's magazines of these genres. Further research is necessary to identify effects of exposure to these images among male readers.


Subject(s)
Attitude to Health , Physical Fitness/psychology , Skin Neoplasms/etiology , Skin Pigmentation , Sunbathing/trends , Sunlight/adverse effects , Adult , Bibliometrics , Female , Humans , Male , Muscle, Skeletal , Periodicals as Topic/statistics & numerical data , Photography/statistics & numerical data , Risk-Taking , Sex Distribution , Skin Neoplasms/prevention & control , Sunbathing/psychology , Suntan , United States , White People/psychology , White People/statistics & numerical data
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