ABSTRACT
The last decade, and more specifically the COVID-19 pandemic, has created a favorable environment for digitalization, which has become a necessary condition in the context of how everyday life is conducted. Even if digital communication and services have become a trend and help brand-customer relationships, brands still have more gaps to close. The purpose of this study was to investigate how consumers' behaviors and digital interactions impact their shopping well-being and quality of life, and how the level of customer complaining effort affects the relationship between digital behavior and quality of life. This research provides practical implications for companies and marketers that offer digital services and technologies, helping them design and deliver more effective and customer-centric digital experiences. Additionally, it contributes to the growing interest in how digital services and technologies can improve consumer experiences and quality of life. This study surveyed 331 respondents in Romania. Results show that digital behavior influences consumers' shopping well-being and comes with insights that strengthen the importance of reducing consumers' cognitive and procedural effort in order to increase their quality of life. The paper discusses the implications for brands that must design easy experiences to gain more loyal customers, the study's implications and novelty for the warranty area.
ABSTRACT
Background and Objectives: Neutrophil-to-lymphocyte ratio (NLR), a very low cost, widely available marker of systemic inflammation, has been proposed as a potential predictor of short-term outcome in patients with intracerebral hemorrhage (ICH). Methods: Patients with ICH admitted to the Neurology Department during a two-year period were screened for inclusion. Based on eligibility criteria, 201 patients were included in the present analysis. Clinical, imaging, and laboratory characteristics were collected in a prespecified manner. Logistic regression models and receiver operating characteristics (ROC) curves were used to assess the performance of NLR assessed at admission (admission NLR) and 72 h later (three-day NLR) in predicting in-hospital death. Results: The median age of the study population was 70 years (IQR: 61-79), median admission NIHSS was 16 (IQR: 6-24), and median hematoma volume was 13.7 mL (IQR: 4.6-35.2 mL). Ninety patients (44.8%) died during hospitalization, and for 35 patients (17.4%) death occurred during the first three days. Several common predictors were significantly associated with in-hospital mortality in univariate analysis, including NLR assessed at admission (OR: 1.11; 95% CI: 1.04-1.18; p = 0.002). However, in multivariate analysis admission, NLR was not an independent predictor of in-hospital mortality (OR: 1.04; 95% CI: 0.9-1.1; p = 0.3). The subgroup analysis of 112 patients who survived the first 72 h of hospitalization showed that three-day NLR (OR: 1.2; 95% CI: 1.09-1.4; p < 0.001) and age (OR: 1.05; 95% CI: 1.02-1.08; p = 0.02) were the only independent predictors of in-hospital mortality. ROC curve analysis yielded an optimal cut-off value of three-day NLR for the prediction of in-hospital mortality of ≥6.3 (AUC = 0.819; 95% CI: 0.735-0.885; p < 0.0001) and Kaplan-Meier analysis proved that ICH patients with three-day NLR ≥6.3 had significantly higher odds of in-hospital death (HR: 7.37; 95% CI: 3.62-15; log-rank test; p < 0.0001). Conclusion: NLR assessed 72 h after admission is an independent predictor of in-hospital mortality in ICH patients and could be widely used in clinical practice to identify the patients at high risk of in-hospital death. Further studies to confirm this finding are needed.
