Odor Pleasantness Modulates Functional Connectivity in the Olfactory Hedonic Processing Network.

Olfactory hedonic evaluation is the primary dimension of olfactory perception and thus central to our sense of smell. It involves complex interactions between brain regions associated with sensory, affective and reward processing. Despite a recent increase in interest, several aspects of olfactory hedonic evaluation remain ambiguous: uncertainty surrounds the communication between, and interaction among, brain areas during hedonic evaluation of olfactory stimuli with different levels of pleasantness, as well as the corresponding supporting oscillatory mechanisms. In our study we investigated changes in functional interactions among brain areas in response to odor stimuli using electroencephalography (EEG). To this goal, functional connectivity networks were estimated based on phase synchronization between EEG signals using the weighted phase lag index (wPLI). Graph theoretic metrics were subsequently used to quantify the resulting changes in functional connectivity of relevant brain regions involved in olfactory hedonic evaluation. Our results indicate that odor stimuli of different hedonic values evoke significantly different interaction patterns among brain regions within the olfactory cortex, as well as in the anterior cingulate and orbitofrontal cortices. Furthermore, significant hemispheric laterality effects have been observed in the prefrontal and anterior cingulate cortices, specifically in the beta ((13-30) Hz) and gamma ((30-40) Hz) frequency bands.

Multilayer Network Framework Reveals Cross-Frequency Coupling Hubs in Cortical Olfactory Perception.

Olfactory perception is shaped by dynamic in-teractions among networks of widely distributed brain regions involved in several neurocognitive processes. However, the neural mechanisms that enable effective coordination and integrative processing across these brain regions, which have different functions and operating characteristics, are not yet fully understood. In this study we use electroencephalography (EEG) signals and a multilayer network formalism to model cross-frequency coupling across the brain and identify brain regions that operate as connecting hubs, thus facilitating inte-grative function. To this goal, we investigate α-γ coupling and θ-γ coupling during exposure to olfactory stimuli of different pleasantness levels. We found that a wider distributed network of hubs emerges in the higher pleasantness condition and that significant differences in the hub connectivity are located in the middle frontal and central regions. Our results indicate the consistent functional role that γ band activity plays in information integration in olfactory perception.

Community Analysis of Brain Functional Networks Reveals Systems-Level Integration in Olfactory Hedonic Perception.

Olfactory hedonic perception involves complex interplay among an ensemble of neurocognitive systems implicated in sensory, affective and reward processing. However, the mechanisms of these inter-system interactions have yet to be well-characterized. Here, we employ directed functional connectivity networks estimated from source-localized EEG to uncover how brain regions across the olfactory, emotion and reward systems integrate organically into cross-system communities. Using the integration coefficient, a graph theoretic measure, we quantified the effect of exposure to fragrance stimuli of different hedonic values (high vs low pleasantness levels) on inter-systems interactions. Our analysis focused on beta band activity (13-30 Hz), which is known to facilitate integration of cortical areas involved in sensory perception. Higher-pleasantness stimuli induced elevated integration for the reward system, but not for the emotion and olfactory systems. Furthermore, the nodes of reward system showed more outward connections to the emotion and olfactory systems than inward connections from the respective systems. These results suggest the centrality of the reward system-supported by beta oscillations-in actively coordinating multi-system interactivity to give rise to hedonic experiences during olfactory perception.

Wearable EEG Entropy and Spectral Measures for Classification of Consumer Reward-based Evaluation of Odor Stimuli.

Consumer neuroscience is a rapidly emerging field, with the ability to detect consumer attitudes and states via real-time passive technologies being highly valuable. While many studies have attempted to classify consumer emotions and perceived pleasantness of olfactory products, no known machine learning approach has yet been developed to directly predict consumer reward-based decision-making, which has greater behavioral relevance. In this proof-of-concept study, participants indicated their decision to have fragrance products repeated after fixed exposures to them. Single-trial power spectral density (PSD) and approximate entropy (ApEn) features were extracted from EEG signals recorded using a wearable device during fragrance exposures, and served as subject-independent inputs for 4 supervised learning algorithms (kNN, Linear-SVM, RBF- SVM, XGBoost). Using a cross-validation procedure, kNN yielded the best classification accuracy (77.6%) using both PSD and ApEn features. Acknowledging the challenging prospects of single-trial classification of high-order cognitive states especially with wearable EEG devices, this study is the first to demonstrate the viability of using sensor-level features towards practical objective prediction of consumer reward experience.

Evoked Brain Responses in Odor Stimuli Evaluation - an EEG Event Related Potential Study.

Decoding olfactory cognition has been generating significant interest in recent years due to a wide range of applications, from diagnosing neurodegenerative disorders to consumer research and traditional medicine. In this study, we have investigated whether changes in odor stimuli evaluation across repeated stimuli presentation can be attributed to changes in brain perception of the stimuli. Epoch intervals representing olfactory sensory perception were extracted from electroencephalography (EEG) signals using minimum variance distortionless response (MVDR)-based single trial event related potential (ERP) approach to understand the evoked response to high pleasantness and low pleasantness stimuli. We found statistically significant changes in self reported stimuli evaluation between initial and final trials (p < 0.05) for both stimuli categories. However, the changes in ERP amplitude were found to be statistically significant only for the high pleasantness stimuli. This implies that olfactory stimuli of higher hedonic value recruit high-order cognitive processing that may be responsible for initial increased ERP response, as well as for rapid subsequent adaptation in processing the stimuli.

Olfactory-induced Positive Affect and Autonomic Response as a Function of Hedonic and Intensity Attributes of Fragrances.

Olfactory perception is intrinsically tied to emotional processing, in both behavior and neurophysiology. Despite advances in olfactory-affective neuroscience, it is unclear how separate attributes of odor stimuli contribute to olfactoryinduced emotions, especially within the positive segment of the hedonic dimension to avoid potential cross-valence confounds. In this study, we examined how pleasantness and intensity of fragrances relate to different grades of positive affect. Our results show that greater odor pleasantness and intensity are independently associated with stronger positive affect. Pleasantness has a greater influence than intensity in evoking a positive vs. neutral affect, whereas intensity is more impactful than pleasantness in evoking an extreme positive vs. positive response. Autonomic response, as assessed by the galvanic skin response (GSR) was found to decrease with increasing pleasantness but not intensity. This clarifies how olfactory and affective processing induce significant downstream effects in peripheral physiology and self-reported affective experience, pertinent to the thriving field of olfactory neuromarkerting.