Tourist loyalty and mosque tourism: The case of the Mosque-Cathedral in Córdoba (Spain).

Loyalty is important in the tourism sector since tourists are the key to returning to a destination or recommending it, which is a determining factor in the management of tourist sites. The tourism of Mosques, is a contextualized tourism within religious and cultural tourism. This research aims to analyze the loyalty of tourists of Islamic origin in the Cathedral Mosque of Cordoba. Unlike previous studies, this research adopts a comprehensive approach by considering cultural factors in the analysis of loyalty of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin at Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective of Islamic tourists in mosque tourism. The methodology used in this study was a structural equation model with a partial least squares (PLS) analysis. The sample is made up of 262 tourists of Islamic origin in Cordoba Cathedral Mosque. This model does not correspond to factors identified by the previous literature, which adopts an religious perspective.

Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador.

Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks relevant studies of this construct and, because of this, this research intends to analyze the dimensions of internal marketing, through the validation of a measuring instrument that has been adapted to this sector of the social economy, in a developing country. The methodology is based on the completion of field work, where a structured questionnaire for a representative sample of 2,499 employees and officers of the operatives of Ecuador was applied. The suitability of the scale was determined through the means of a model of Ecuadoran structural equations. The results show that internal marketing is a multi-dimensional construct and it can be measured in six dimensions: Identify Value Exchange (IVE), Internal Market Segmentation (IMS), Internal Communication (IC), Management Concern (MC), Training (TR), and Work/Family Balance (WFB).

The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba.

Tourism in synagogues is an activity which is increasing in popularity due to the current interest in cultural and patrimonial heritage. The synagogue in Córdoba has become an irreplaceable Jewish tourist destination in Spain due to its origins, construction, conservation, and recognition by international organizations. This article analyzes the loyalty of tourism in synagogues using variables such as satisfaction, loyalty and the expected and perceived value of the destination and the historical monument using a structural research equations methodology. No previous studies on tourism at synagogues using structural equations have been made. The data was obtained by means of a survey given to 350 tourists visiting this cultural heritage site. The results showed that there is strong loyalty to the heritage site as well as the destination.

A segmentation of collaborative tourists in World Heritage Sites.

Several previous studies have proposed the segmentation of tourists based on their motivations, their sociodemographic profile and the characteristics of their trip. This study has focused on proposing a segmentation of tourists that uses a peer-to-peer accommodation (p2p) based on their motivations, socio-demographic profile and the characteristics of their trip. This investigation is based on the application of a questionnaire to a representative sample of visitors in the city of Córdoba and who choose a peer-to-peer accommodation. Factorial analysis has been used as a data reduction technique in order to find homogeneous groups from the point of view of the reasons for choosing "peer-to-peer" tourism. The results confirm the existence of four types of p2p tourists clearly differentiated according to the motivations that have led them to choose this type of accommodation. The study shows the profile and preferences relative to the characteristics of the trip for each of the segments detected. Likewise, a high degree of fidelity towards the p2p accommodation modality was detected in the respondents-seven out of ten choose collaborative accommodation.