Factors affecting youth empowerment and entrepreneurial initiatives: Social implications and way forward.

This study aims to identify the factors that impact the empowerment of Pakistani youth and their entrepreneurial initiatives in Pakistan. A sample of 350 youngsters from renowned Pakistani universities across the country was selected for this purpose. The questionnaire was administered in person and electronically. Statistical Package of Social Sciences (SPSS) was used for analyzing the data. The findings indicated that all the hypothesized factors (government policies, lack of political participation, employment opportunities, and social engagement) had an impact on youth empowerment and their ability to initiate entrepreneurial activities. This study identified the set of factors that impact empowerment in youngsters, and this model can be extended to other contexts and additional factors can be included. The analytical findings from this study serve to help the government formulate appropriate policies for underserved youth and include them in the policy-making process so that the factors that hinder their empowerment and entrepreneurial initiatives could be addressed.

Role of Extrinsic Cues in the Formation of Quality Perceptions.

Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product quality. The moderating effect of consumer knowledge was also taken into consideration in the study. A signaling theory was used in the study for its established predictive power in consumer behavior, marketing, and various fields of research. Based on the essence of the signaling theory, this study hypothesized that food packaging cues cast a positive impact on perceived product quality and consumer knowledge moderates these relationships. By using the sample of 504 consumers, data were gathered using the mall intercept method following a multi-stage sampling technique. The responses were analyzed using Statistical Package for Social sciences (SPSS) and Smart Partial Least Square (PLS). The findings of this study unveil that the extrinsic cues' brand name, price, nutritional labels, and precautionary labels were positively and significantly related to the perceived product quality. However, the country of origin cast no impact on the perceived product quality. Consumer knowledge reflected a moderation effect on the relationships between brand name and country of origin with the perceived product quality whereas it exerted no moderation impact on the relationships of price, nutritional labels, and precautionary labels with the perceived product quality. As the results exhibit that Pakistani consumers rely on food packaging cues for perceiving a product, hence it is recommended that marketers and policymakers develop appropriate marketing strategies focused on the significance of food packaging cues.