ABSTRACT
BACKGROUND: The European health care industry faces massive changes which impose new challenges on its stakeholders. OBJECTIVE: In this paper, we present the results of a market-based analysis for upcoming changes in the European health care industry and what this specifically means for issues corresponding to data. METHOD: Scenarios are a common tool to explain and analyze future changes in business environments. This method was used in a series of workshops together with an interdisciplinary group of experts. RESULTS: Ten individual scenarios represent potential futures with distinctive subsets of data landscapes. Their assessment shows that the expected future of health data is still rather unclear, while desired changes are quite distinct. CONCLUSION: The Health Data Scenarios offer a comprehensive framework for analyzing future data-driven developments in the health care industry.
