Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender.

Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.

Using preschoolers to improve caregivers' knowledge, attitude, and practices relating to biofortified crops: Evidence from a randomized nutrition education trial in Kenya.

This 2018 randomized controlled trial examined the role behavioral nudges can play in improving caregivers' knowledge, attitude, and practices (KAP) relating to biofortified orange-fleshed sweetpotato (OFSP). The experiment involved 431 preschooler-caregiver pairs in 15 villages. The preschoolers were enrolled in public-run Early Childhood Development and Education (ECDE) centers in the respective villages. Caregivers were first exposed to the routine OFSP promotion activities in the area - invited to cooking demonstration workshops and issued with free OFSP vines to plant. A baseline survey followed. Next, the 15 villages were randomized into four study groups (a control and three treatments). The interventions were deployed for 30 days as follows: Treatment 1 - preschoolers issued OFSP-branded exercise books, class posters, and poems; Treatment 2 - caregivers received phone-mediated text messages; and Treatment 3 - received the full suite of interventions. This study analyzed the endline and baseline data and finds that, in general, changes in KAP scores were negatively associated with control group (p = .005) and positively associated with Treatment 3 (p = .02). Specifically, Treatment 3 significantly increased caregivers' knowledge of OFSP production, consumption, and vitamin A. Treatment 2 significantly improved their attitude too. It concludes that an integrated complementary nutrition education approach targeting preschooler-caregiver pairs is more effective in increasing knowledge of cultivation and consumption of OFSP. It discusses the implications for the design of more effective nutrition programs targeting households with preschoolers to accelerate the fight against vitamin A deficiency (VAD).