Croatian anthropological terminology--challenges and dilemmas.

This paper describes the project ANTRONA aimed at constructing basic anthropological terminology that covers the entire range of anthropology as a science. It is a part of national language planning oriented terminology management for the Croatian language, and as such it is focused solely at the production of a terminographic database. The major difficulties encountered during the procedural stages of the project are outlined, such as the wide range of the interdisciplinary field of anthropology, including concepts and terms from natural and social sciences and humanities, as well as polysemy and fuzzy boundaries between the lexicon of the general language and specialized language. On the basis of several examples, we argue that terminography should be dealt with primarily by keeping in mind the range of its subsequent applications the aim of which is not only ontological, but also communicative in nature, and that functional pragmatic approach offers a more flexible framework for dealing with the demands of terminology in such an interdisciplinary field.

Multiple identification processes on the Island of Korcula (nested identities).

The aim of this paper is to investigate the ways contemporary identification processes on the island of Korcula take place. The changes in the political situation during 1990s, as well as contemporary context of the accession of the Republic of Croatia into European integration, provided the new "arena" for the expression of different identifications. The positioning of identities into the wider context, either on vertical or horizontal level, is also important in these processes. The research was carried out at all the major settlements on the island of Korcula by qualitative methodological tools and ethnographic approach. The results indicate the existence of nested identities on the island of Korcula (ranging from supranational (European) to national and regional and finally to diverse local identifications and their situational and dynamic character. The nested identities on the island of Korcula demonstrate their mutual compatibility and the fact that not only identities of the higher order (regional, for example) comprise the identities of the lower order (local, for example); the reverse process also takes place. The members of seemingly close and similar island communities in fact have very differentiated local identifications that are very often equally important or even more important than identities of the higher order, such as national.

European MEDIA Programme: the role of 'language' and 'visual images' in the processes of constructing European culture and identity.

Questions of diversity and multiculturalism are at the heart of many discussions on European supranational identity within contemporary anthropology, sociology, cultural studies, linguistics and so on. Since we are living in a period marked by the economic and political changes which emerged after European unification, a call for a new analysis of heterogeneity, cultural difference and issues of belonging is not surprising. This call has been fuelled by the European Union's concern with "culture" as one of the main driving forces for constructing "European identity". While the official European policy describes European culture as common to all Europeans, Europe is also-seen as representing "unity in diversity". By analysing contemporary European MEDIA policies and programs this article attempts to contribute to a small but growing body of work that explores what role "language" and "visual images" play in the process of constructing European culture and supranational European identity. More specifically, the article explores the complex articulation of language and culture in order to analyse supranational imaginary of European identity as it is expressed through the simple slogan "Europe: unity in diversity". We initially grounded our interest in the politics of identity within the European Union within theoretical frameworks of "power and knowledge" and "identity and subjectivity". We consider contemporary debates in social sciences and humanities over the concepts of language", "culture" and "identity" as inseparable from each other (Ahmed 2000; Brah 1996, 2000; Butler 1993, Derrida 1981; Gilroy 2004; Laclau 1990). Cultural and postcolonial studies theorists (e.g. Brah 1996; Bhabha 1994; Hall 1992, 1996, among others) argue that concepts of "culture" and "identity" signify a historically variable nexus of social meanings. That is to say, "culture" and "identity" are discursive articulations. According to this view, "culture" and "identity" are not separate fields from economic, social and political issues, on the contrary "culture" and "identity" are constructed through social, economic and political relations. Issues of "language" and "images" are central to both of them. By questioning the role that "language" and "visual images play in the construction of European identity and culture, we are considering "language" as well as "visual images" not just as representations, but also as forms of social action. In addition to that, inspired by discourse theory (Laclau 1985, 1994, 2007) and psychoanalysis (Zizek 1989, 1993, 1994; Stavrakakis 1999, 2005, 2007) we explore the libidinal dimension of identification processes. We focus on the European MEDIA Programme in order to analyse how different languages and images are being used to create a sense of "European unity in diversity". Along with Stavrakakis we argue that due to the lack of libidinal investment into discourses of Europeanness, Europe is failing to create a strong supranational identity. However we also show that there have been recent attempts by European policy makers to try and fill this gap through various projects which focus entirely on emotions; which appears to reinforce new possibilities of identification with Europe.