ABSTRACT
En la reconstrucción del canto interno palpebral es importante mantener la ininterrupción del color, la textura y del grosor del tejido que vamos a sustituir. El carcinoma basocelular es la patología maligna más frecuentemente hallada en esta región, la edad promedio de presentación es de 60 años. Se propone presentar algunos casos clínicos para demostrar la resolución de las diferentes formas de presentación de los tumores de dicha ubicación. Se recurre como metodología a la revisión de casos clínicos y presentación de resultados quirúrgicos. El diseño del plan quirúrgico reconstructivo de esta región es complejo debido a las estructuras anatómicas involucradas en el canto interno, al contorno único de la zona, y la multitud de técnicas disponibles.
In reconstruction of the medial canthal region it is of the uttermost importance to maintaincolor, texture and thickness of the tissue bound to be replaced. Basal cell carcinoma is the histological malignancy most frequently found in this region, the average decade of presentation is 60-70 years.It is proposed to present representative clinical cases to demonstrate the resolution of the different forms of presentation of the tumors of said location.Methodology is used as a review of clinical cases, treatment and follow-up of patients.Thedesign of the reconstructive surgical plan of this region is complex due to the anatomical structures involved in the internal canthus, the unique contour of the area, and the abundance of available techniques.
Subject(s)
Humans , Male , Female , Middle Aged , Aged , Aged, 80 and over , Surgical Flaps , Carcinoma, Basal Cell/surgery , Surgical OncologyABSTRACT
In 2003, Brazil's Ministry of Health launched a national campaign aimed at promoting the use of condoms by adolescent women. The Carnival Campaign was broadcast on television and radio between February 16 and March 3 and targeted young women, between 13 and 19 years of age, a social group that previously had registered a growth in the number of cases of AIDS and other sexually transmitted diseases (STDs). The Ministry hired Kelly Key, a Brazilian pop singer, to deliver the campaign messages. One of the objectives was to empower the girls and encourage them not to be ashamed to buy condoms and to demand that their partners use them. The article presents the results of a national survey conducted with 1,006 adolescent women, which was sponsored by the Ministry of Health. The results show that campaign materials reached the main target public and that they were very positively received. Moreover, the survey data show that the Carnival Campaign had important effects, generating discussions in the adolescents' social environments and reinforcing a social norm that favors the participation of women in the purchase and use of condoms.
Subject(s)
Acquired Immunodeficiency Syndrome/prevention & control , Adolescent Health Services , Community Health Services , Health Promotion , Program Development , Public Health/statistics & numerical data , Social Marketing , Acquired Immunodeficiency Syndrome/epidemiology , Adolescent , Adult , Brazil/epidemiology , Female , Health Surveys , Humans , Mass Media , Preventive MedicineABSTRACT
Em 2003, o Ministério da Saúde do Brasil (MS) lançou uma campanha nacional para promover o uso de preservativos entre meninas adolescentes. A Campanha de Carnaval 2003 foi transmitida por emissoras de rádio e televisão entre 16 de fevereiro e 3 de março, tendo como público-alvo adolescentes do sexo feminino entre 13 e 19 anos, um grupo social que havia registrado crescimento no número de casos de AIDS e outras doenças sexualmente transmissíveis. O MS contratou a artista Kelly Key para estrelar os anúncios de rádio e TV. Um dos objetivos foi o de estimular as adolescentes a não sentirem vergonha de adquirir preservativos e de exigir que seus parceiros os utilizassem. O artigo apresenta os resultados de um survey nacional encomendado pelo MS, que contou com a participação de 1.006 jovens adolescentes em 86 municípios. Os resultados demonstram que os materiais de campanha alcançaram o público-alvo, e que eles foram muito bem avaliados pelas entrevistadas. Finalmente, os resultados mostram, ainda, que a campanha teve efeitos importantes, como o desencadeamento de discussões no ambiente social das jovens e o reforço de atitudes relacionadas ao uso de preservativos.
Subject(s)
Humans , Female , Adolescent , Condoms , Health Promotion , Acquired Immunodeficiency Syndrome/prevention & control , Mass MediaABSTRACT
In 2003, the Brazilian Ministry of Health launched a nationwide campaign aimed at promoting condom use by adolescent girls. The "Carnival Campaign" was broadcast on television and radio from February 16 to March 3 and targeted adolescent girls (13-19 years), a group which had shown an increase in the number of cases of AIDS and other sexually transmitted diseases. The MoH hired Kelly Key, a Brazilian pop singer, to star the television and radio ads and deliver the campaign message. One of the objectives was to empower girls and encourage them not to be ashamed of purchasing condoms or of demanding that their partners use them. The article presents the results of a nationwide survey with 1,006 adolescent girls in 86 municipalities, sponsored by the MoH. The results show that campaign materials reached the main target public and were evaluated in a very positive light. Finally, the survey data show that the Carnival Campaign had important effects, stimulating discussions in the adolescent social environment and reinforcing positive attitudes towards condom use.