How the environment evokes actions that lead to different goals: the role of object multi-functionality in pavlovian-to-instrumental transfer.

Research shows that stimuli in the environment can trigger behavior via the activation of goal representations. This process can be tested in the Pavlovian-to-Instrumental Transfer (PIT) paradigm, where stimuli can only affect behavior through the activation of the representation of its desired outcome (i.e., the PIT effect). Previous research has demonstrated that the PIT effect is stronger when the goal is more desirable. While this research only looked at actions that have single outcomes (e.g., obtaining a snack to satisfy appetite), in the present paper, we reason that actions that are instrumental in obtaining outcomes that are desirable in multiple ways (e.g., obtaining a snack to satisfy one's appetite, giving it to a friend, trading it for money) should produce stronger PIT effects. In two experiments, participants learned to perform left and right key presses to earn a snack, either framed as having a single function or multiple functions. Participants also learned to associate the two differently framed snacks with two cues. In a PIT test, they were required to press the keys as fast as possible upon exposure to the cues (i.e., the PIT effect). We found that cues associated with the multi-functional snack facilitated the actions that earned those snacks before, while cues associated with the single-functional snack did not facilitate such actions. We discuss these findings in the context of research on free choice and personal autonomy and how people appreciate the multi-functional nature of their goal-directed behavior in the environment. Supplementary Information: The online version contains supplementary material available at 10.1007/s12144-023-04612-2.

Environmental control of social goals: using Pavlovian-to-instrumental transfer to test cue-based pro-self and pro-social outcome responses.

A large amount of literature demonstrates that social behaviour can be triggered by environmental cues. A long-standing debate involves the question of whether such stimuli trigger behaviour directly (i.e. habits) or whether these effects mediate goals. As studies on automatic goal pursuit typically use real-world cues that are already associated with the behaviour and potentially the goal, it is impossible to make strong claims about the nature of the effects. In the present paper, we use a paradigm inspired by the Pavlovian-to-instrumental transfer (PIT) literature to examine how the environment can trigger goal-directed behaviour. Building on the essence of pro-self and pro-social motives in humans, two experiments explored the PIT effect when the outcomes were framed in terms of self- versus other-interest. Participants performed actions to earn money for themselves or a charity. Each outcome was linked to a different cue. The results showed that a cue predictive of self-interest outcomes facilitated responses instrumental in gaining the outcome, while such specific PIT effect for other-interest outcomes only emerged when participants were free to donate the money. We briefly discuss these findings reflecting on whether the PIT effect in our paradigm is indeed sensitive to the value of social goals.