Consumer-based actions to reduce plastic pollution in rivers: A multi-criteria decision analysis approach.

The use and management of single use plastics is a major area of concern for the public, regulatory and business worlds. Focusing on the most commonly occurring consumer plastic items present in European freshwater environments, we identified and evaluated consumer-based actions with respect to their direct or indirect potential to reduce macroplastic pollution in freshwater environments. As the main end users of these items, concerned consumers are faced with a bewildering array of choices to reduce their plastics footprint, notably through recycling or using reusable items. Using a Multi-Criteria Decision Analysis approach, we explored the effectiveness of 27 plastic reduction actions with respect to their feasibility, economic impacts, environmental impacts, unintended social/environmental impacts, potential scale of change and evidence of impact. The top ranked consumer-based actions were identified as: using wooden or reusable cutlery; switching to reusable water bottles; using wooden or reusable stirrers; using plastic free cotton-buds; and using refill detergent/ shampoo bottles. We examined the feasibility of top-ranked actions using a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to explore the complexities inherent in their implementation for consumers, businesses, and government to reduce the presence of plastic in the environment.

Macroplastic pollution in freshwater environments: Focusing public and policy action.

Understanding and managing plastic pollution is an increasingly important environmental priority for policy makers, businesses and scientists. Awareness of the potential damage to the world's oceans has grown but there is less attention given to freshwater ecosystems. Yet, rivers are the dominant source of plastic pollution to the marine environment, as well as a potential sink, accumulating plastic from multiple sources. Actions to reduce the presence of macroplastics in rivers is fundamental to conserving both freshwater and marine environments, but there is limited understanding of potential pollution sources, vectors and storage. Importantly, there are only a handful of studies examining the typologies of freshwater macroplastic pollution, often using different categories and collection methods. This impedes setting priorities for scientific investigation and mitigation measures. The present study identifies the most prevalent macroplastic items in freshwater environments in Europe, with a focus on consumer plastic items, i.e. those that could potentially be reduced by targeted actions by the public, as well as industrial and government intervention. Our analysis addresses the differences between reported macroplastics in freshwater and marine environments as well as those estimated from litter rates. Our results identify a macroplastic "top ten", i.e. those dominant plastic typologies that require a more focused effort to reformulate their use and management, as well as setting a common baseline for a more consistent data gathering and reporting approach.