Sex and cohort as sources of differentiation of values in postmodern society

The aim of this study was to analyze sex and cohort differences in ranking-emphasis on values measured using the Rokeach Value Survey in two groups of 122 adult and 150 young participants. Results indicate differences between cohorts in two-thirds of the final values and half of the instrumental values, and sex differences in seven final values and four instrumental values, showing a change in relevant values mostly in females. The results are discussed from the perspective of socio-cultural change that has taken place in Spain in the last decades and from the perspective of change in values in postmodern western society (AU)

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