A survey of consumers' attitudes towards online purchase of contact lenses in Japan.

A survey with 324 respondents was conducted to explore factors influencing Japanese consumers' intentions to use the internet for the purchase of contact lenses. Analysis of the results revealed four types of consumers: (a) those who were strongly against using contact lenses and as a result did not intend to use the internet for their purchase, (b) those who had positive attitudes towards use of the internet for purchasing contact lenses, (c) those who preferred the current situation of purchasing contact lenses without using the internet and (d) those who were not unfavourable to purchase contact lenses via the internet.