Importance-performance analysis in fitness apps. A study from the viewpoint of gender and age.

Background: We are currently undergoing a profound process of digital transformation that has favoured the development and use of apps in multiple facets of people's daily lives. In the fitness industry, this situation has facilitated the control of exercise and the maintenance of healthier lifestyles. However, it is not known how the perceived quality and importance of fitness apps vary for users based on gender and age, which is the objective of this study conducted among users of fitness centres. Methods: By means of a convenience sample, 321 users from different centres of the boutique fitness chain Sano Centre (238 females and 83 males) took part in the study. They answered the 16 items of the MARS scale, distributed in four dimensions, in terms of importance and perceived quality. The existence of significant differences was analysed using non-parametrical statistics such as the U-Mann-Whitney (gender) and the H-Kruskal-Wallis (age). In addition, a cluster analysis, combining hierarchical and non-hierarchical methods, was analysed considering as a dependent variable the level of recommendation of fitness apps. Results: Considering gender, in importance-performance analysis (IPA), credibility was the most important attribute for females and quality of information for males. In the case of age, credibility was the most important attribute in all the ranges. The cluster analysis established two groups (high and low recommendations of the fitness app). In importance, the first group scored better on all factors except entertainment and interest. In valuation, the scores were lower than on importance, especially in the low recommendation group. Conclusion: Regarding usage behaviour, credibility is the factor to which users attach the highest importance and rating, regardless of gender and age. The main demand focuses on improving the gestural design and visual appeal, which will facilitate a better user experience.

Health and fitness trends in Southern Europe for 2023: A cross-sectional survey.

The physical activity, exercise and wellness sector is rapidly growing and seems to be an exciting field for business and professional development with great potential globally. The purpose of this observational and cross-sectional study was to determine the most popular health and fitness trends in Southern Europe for the first time, including data from Italy, Spain, Portugal, Greece and Cyprus, and to investigate any potential differences in this area compared to the Pan-European and global fitness trends for 2023. A national online survey was conducted in five Southern European countries, using the methodology of similar regional and worldwide surveys conducted by the American College of Sports Medicine since 2007. In total, a web-based questionnaire was sent to 19,887 professionals who worked in the Southern European physical activity, exercise and wellness sector. A total of 2645 responses were collected from five national surveys with an overall mean response rate of 13.3%. The ten most important fitness trends in Southern Europe for 2023 were personal training, licensure for fitness professionals, exercise is medicine, employing certified fitness professionals, functional fitness training, small group training, high-intensity interval training, fitness programs for older adults, post-rehabilitation classes and body weight training. The present findings are aligned with those reported for the European and worldwide fitness trends.

Influence of Fitness Apps on Sports Habits, Satisfaction, and Intentions to Stay in Fitness Center Users: An Experimental Study.

The use of technology in sports and fitness is proliferating thanks to advances to facilitate its practice and improve adherence. Beyond adherence, it is important that technology is understood as a facilitating medium. The main objective of this study is to know the influence of the use of the fitness application (app) on sports habits, customer satisfaction and maintenance intention of fitness center users. For this, an experimental, controlled and randomized study was carried out, characterized by being a field trial, with a sample of 66 participants divided into a control group (n = 33) and an experimental group (n = 33), with 38 (57.6%) men and 28 (42.4%) women who self-monitored their physical activity for 8 weeks. The dimensions analyzed between the pre- and post-intervention phases were the changes in their sporting habits (frequency of attendance and duration of the session), the changes in satisfaction and the intention to stay with respect to the fitness center. The results in general do not show significant differences between the two groups and conclude that the use of the fitness app did not directly influence the sports habits of the participants. There were also no significant differences in terms of satisfaction with the fitness center or in their intention to stay in the fitness center. Therefore, it is shown that the use of the fitness app, as a single download or use element, is not enough to improve habits, satisfaction or the intention to stay in the fitness center.