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1.
Arch Sex Behav ; 53(7): 2547-2582, 2024 Jul.
Article in English | MEDLINE | ID: mdl-38839703

ABSTRACT

Intrinsic (i.e., personality traits) and extrinsic mate value (i.e., resources, physical attractiveness) preferences play a crucial role in (online) relationship formation. The role of mate values in dating applications was unclear and was addressed in a multi-method study. A first content analytical study examined the prevalence of mate values (MVs) on Tinder profiles (Study 1) and two subsequent cross-sectional studies explored the relationships between dating app use, various swiping behaviors, sexual satisfaction (Studies 2-3), need satisfaction with matches (Study 3), having a committed relationship versus casual sex motivation for using dating apps and users' gender. The content analysis of 307 Tinder profiles indicated that resources and physical attractiveness were most salient in biographies and pictures, respectively. The first cross-sectional study (nfullsample = 325, ndating app users = 133) revealed no significant relationships between dating app frequency/swiping frequency, intrinsic and extrinsic MV preferences, and sexual satisfaction. The second cross-sectional study (n = 323) showed no significant relationships between picture-based or biography-based swiping, intrinsic and extrinsic MV preferences, and need satisfaction with matches. Gender differences emerged in the presentation of MVs on Tinder (Study 1) and general MV preferences (Study 2-3), but not in the relationships between different types of dating app use/swiping and MV preferences (Study 2-3). A committed relationship and a casual sex motivation played a role in the relationships between different types of swiping behaviors and MV preferences, and between MV preferences, and sexual satisfaction/need satisfaction with matches.


Subject(s)
Mobile Applications , Personal Satisfaction , Sexual Behavior , Humans , Male , Female , Cross-Sectional Studies , Young Adult , Sexual Behavior/psychology , Adult , Sexual Partners/psychology , Adolescent , Interpersonal Relations , Courtship/psychology , Motivation
2.
Arch Sex Behav ; 53(6): 2361-2376, 2024 Jun.
Article in English | MEDLINE | ID: mdl-38844742

ABSTRACT

This linkage study examined the prevalence of traditional gender expressions in the textual and visual profile cues on mobile dating applications (MDA) (nbiographies = 396, npictures = 1352) of 396 young adults' (Mage = 22.39 years, SD = 2.86, 73% women) with attention to users' gender, sexual orientation, and platform type. For 184 users (Mage = 22.10 years, SD = 2.91, 75% women) media content data were linked to self-report survey data. Results showed that individuals aligned their self-presentations with traditional gender roles and expectations, and this link depended on their gender. No significant differences according to individuals' sexual orientation or platform type were found. Individuals' (hyper-) gender orientation also related to engagement in traditional gender expressions. Specifically, women with a stronger feminine gender orientation expressed more traditional femininity in their MDA profiles. For men, no significant associations between (aspects of) a masculine gender orientation and expressing traditional masculinity in their MDA profiles were found. Future research should further disentangle selective gendered self-presentations.


Subject(s)
Gender Role , Mobile Applications , Humans , Female , Male , Young Adult , Adult , Sexual Behavior/psychology , Sexual Behavior/statistics & numerical data , Masculinity , Femininity , Gender Identity , Interpersonal Relations , Courtship/psychology
3.
Body Image ; 50: 101728, 2024 Sep.
Article in English | MEDLINE | ID: mdl-38805770

ABSTRACT

Research increasingly explores body positive (BoPo) messaging and diverse model representation in advertising. Fashion and beauty brands are incorporating diverse models in traditional media to address criticisms of promoting narrow appearance ideals, yet their social media communications remain understudied. This content analytical study (n = 460 models, 16 brands) analyzes BoPo messages and diverse model representation in fashion and beauty brands' Instagram posts. Variations according to the brands' reputation, posts' framing, and posts' popularity were considered. Results showed that although diverse models appeared to be prominently featured in the brands' Instagram posts (71.50%; n = 329), the majority of these posts displayed only one aspect of diversity. Racial diversity was the most represented diversity trait (76.29%, n = 251), while body (32.80%, n = 151), facial (12.10%, n = 38), and generational diversity (22.50%, n = 73) were limited. The sexualization frame (88.70%, n = 408) prevailed over the empowerment frame (32.40%, n = 149). Positive changes were noted with the empowerment frame significantly relating to the representation of diverse models. Yet, this study also highlighted that such positive messages still co-occur with negative messages as an empowerment frame co-occurred with a highly prevalent sexualization frame.


Subject(s)
Beauty , Body Image , Social Media , Humans , Social Media/statistics & numerical data , Female , Body Image/psychology , Male , Advertising/statistics & numerical data , Adult , Physical Appearance, Body , Young Adult
4.
Child Dev ; 2024 Apr 13.
Article in English | MEDLINE | ID: mdl-38613364

ABSTRACT

Digital flourishing refers to the positive perceptions of digital communication use in five dimensions: connectedness, positive social comparison, authentic self-presentation, civil participation, and self-control. This three-wave panel study among 1081 Slovenian adolescents (Mage = 15.34 years, 53.8% boys, 80.7% ethnic majority) explored the trajectories of their digital flourishing dimensions over 1 year (2021-2022). Latent class growth analysis identified two classes. Adolescents in the first class reported high levels of digital flourishing, which remained stable over time, whereas those in the second class reported low levels of digital flourishing with decreased self-control over time. Autonomy-supportive restrictive, autonomy-supportive active, and controlling active parental mediation styles, together with high parental digital skills, predicted adolescents' belongingness to the (more digitally flourishing) first class.

5.
Health Commun ; : 1-13, 2024 Mar 27.
Article in English | MEDLINE | ID: mdl-38534989

ABSTRACT

Health communication scholars are becoming increasingly cognizant of the potential health implications of youths' pornography consumption. However, while research on pornography viewing and adolescent health and development has become increasingly common, the possible importance of distinguishing between mainstream and paraphilic consumption and within-and-between person dynamics has been underemphasized. Accordingly, the present study explored relations between adolescents' preferences for mainstream and paraphilic pornography and their sexual satisfaction and sexual arousability in three-wave panel data using random intercept cross-lagged panel models. At a between-person level, only mainstream pornography viewing was positively related to adolescents' sexual arousability. No relations were found between mainstream and paraphilic pornography viewing and sexual satisfaction at a between-person level. Results further revealed that an increased exposure to mainstream pornography and paraphilic pornography was not associated with sexual arousability and sexual satisfaction at the individual level. Null findings regarding paraphilic pornography viewing may be explained by the presence of a floor effect. Further, no differences in the investigated relations were found between sexually inexperienced and experienced adolescents, and between single adolescents and adolescents in a relationship. The findings are discussed in light of recent commentary on the uses of random-intercept cross-lagged panel models in the communication discipline.

6.
Body Image ; 47: 101640, 2023 Dec.
Article in English | MEDLINE | ID: mdl-37871529

ABSTRACT

Current literature on non-idealized models seems to offer mixed evidence on whether such models generate a positive body image and increase advertising effectiveness. To closely investigate this claim, we conducted a systematic review to summarize the empirical findings on the effects of non-idealized models on body image, well-being, and advertising outcomes among men and women. To contextualize these results, we also synthesized (1) the conceptualization of a non-idealized body size (i.e., labelling and operationalization), (2) the message accompanying the model (i.e., medium type and marketing intent), and (3) individual traits of participants tested as potential moderators. Three databases in different disciplines (i.e., ProQuest Psychology, Communication and Mass Media Complete, and Web of Science) were searched, and 86 unique studies were included in the review. While most studies found positive or null effects of non-idealized models on body image, well-being, and advertising outcomes, a small number of studies obtained negative results. These inconsistent findings could be explained by the large variety of labels and unclear operationalizations identified within our review. The conclusions of this review call for a clearer definition and measurement of non-idealized models.


Subject(s)
Body Image , Mass Media , Male , Humans , Female , Body Image/psychology , Advertising/methods
7.
Arch Sex Behav ; 52(4): 1767-1783, 2023 05.
Article in English | MEDLINE | ID: mdl-36745284

ABSTRACT

This study explored late adolescents' and young adults' willingness to engage in non-consensual forwarding of sexts (NCFS) and its relation to victim blaming beliefs toward female and male victims. The study further examined important determinants in the development of victim blaming beliefs (e.g., perceived victim blaming of peers). An online survey was conducted among 1343 Belgian respondents of which 78.4% were female (Mage = 21.62 years, SD = 3.57 years). Structural equation modeling showed that victim blaming beliefs (i.e., responsibility-based and characteristic-based) were related to willingness to engage in NCFS, which was related to NCFS, regardless of the victim's sex. Further, victim blaming beliefs in the context of NCFS were shaped by parents' and peers' perceived victim blaming, and respondents' high levels of narcissism and low levels of empathy. Surprisingly, pornography use was negatively correlated with characteristic-based victim blaming beliefs. Additionally, males and late adolescents appeared to hold more victim blaming beliefs toward female and male victims in comparison with females and young adults. Lastly, the willingness to engage in NCFS was more strongly related to responsibility-based victim blaming (not characteristic-based victim blaming) if the victim was male. The findings demonstrate how victim blaming encourages NCFS and emphasize that educational programs should avoid victim-focused strategies.


Subject(s)
Crime Victims , Humans , Male , Female , Young Adult , Adolescent , Adult , Social Behavior , Empathy , Erotica
8.
J Health Psychol ; 28(10): 913-928, 2023 09.
Article in English | MEDLINE | ID: mdl-36825617

ABSTRACT

This experiment with 363 Irish and Flemish men aged 19 to 30 years (M = 23.56, SD = 2.36) investigated exposure to different male model ads (i.e. muscular, slim, plus-size, overall diversity, and no models) on well-being (i.e. body image, low body fat and muscularity attitudes, self-objectification, and self-esteem) and advertising outcomes (i.e. ad attitudes, brand attitudes, and purchase intent). Moderation effects of country and masculinity (i.e. dominance, winning) were investigated. The diversity condition generated more positive effects for low body fat attitudes than the muscular, slim, and no model conditions. Yet, no differences appeared for this outcome between the diversity and plus-size condition. No effects for the other well-being and advertising variables were found. Moderation analyses revealed higher purchase intent in the slim condition for men high in dominance. No effects were found for country and winning. Findings suggest that non-idealized models have protective effects for some men.


Subject(s)
Advertising , Body Image , Male , Humans , Men , Masculinity , Self Concept
9.
J Sex Res ; 60(1): 45-61, 2023 01.
Article in English | MEDLINE | ID: mdl-35025715

ABSTRACT

The aim of the present investigation was to develop a comprehensive tool to measure positive sexuality among adolescents. We first conducted an extensive literature review to develop the Positive Sexuality in Adolescence Scale (PSAS). We also conducted focus group interviews with adolescents (N = 14) to explore their understanding of positive sexuality and to discuss the proposed scale items. In two survey studies (Ntotal = 890), we examined the psychometric properties of the PSAS. In Study 1 (N = 211; Mage = 15.5, 55.5% girls), an exploratory factor analysis yielded five factors (e.g., positive approach to sexual relationships) which comprised 22 items. Convergent validity was also established in Study 1. In Study 2 (N =679; Mage = 15.32, 49% girls), a confirmatory factor analysis confirmed the factor structure. Results of Study 2 also supported the internal consistency and a partial measurement invariance for boys and girls. The PSAS is a useful tool for assessing the multifaceted nature of positive sexuality among adolescents for both boys and girls. We conclude by outlining future research directions on adolescent positivity sexuality using the PSAS.


Subject(s)
Sexual Behavior , Sexuality , Male , Female , Adolescent , Humans , Psychometrics/methods , Surveys and Questionnaires , Factor Analysis, Statistical , Reproducibility of Results
10.
Curr Psychol ; : 1-21, 2022 Nov 07.
Article in English | MEDLINE | ID: mdl-36373115

ABSTRACT

Social media literacy is assumed to protect adolescents from negative social media effects, yet research supporting this is lacking. The current three-wave panel study with a four-month interval among N = 1,032 adolescents tests this moderating role of social media literacy. Specifically, we examine between- vs. within-person relations of exposure to the positivity bias on social media, social comparison, envy, and inspiration. We find significant positive relations between these variables at the between-person level. At the within-person level, a different pattern of results occurred: higher exposure to others' perfect lives on social media was related to increased inspiration, and higher social comparison was related to increased envy, yet both associations only occurred in one of the two time intervals. Additionally, no within-person associations between exposure to positive content and envy were significant, nor between exposure and social comparison or social comparison and inspiration. These results thus seem more complex than traditional paradigms of selective and transactional media effects assume. Furthermore, multiple group tests showed that the within-person cross-lagged relation between social comparison and envy only occurred for adolescents with low affective social media literacy. The moderating role of social media literacy was not supported in any other instances. The results overall point at the need to instruct affective social media literacy to help adolescents navigate positively biased social media platforms in a healthy way.

11.
Front Digit Health ; 4: 975557, 2022.
Article in English | MEDLINE | ID: mdl-36120715

ABSTRACT

Research has extensively studied the negative effects of digital communication on adolescents' well-being. However, positive digital experiences and behavior in adolescence are still poorly understood. The recently developed Digital Flourishing Scale addresses this gap and focuses on the positive perceptions of a user's experiences and behaviors in digital communication among adults. In this paper, we developed an adolescent version of this scale. Study 1 demonstrated the internal consistency of the scale and the same factor structure for adolescence as for adulthood: connectedness, civil participation, positive social comparison, authentic self-presentation, and self-control. Study 2 confirmed the identified factor structure with a second sample of adolescents and established measurement invariance across genders. The construct validity of the scale was confirmed by investigating associations with related constructs, including the basic psychological needs from self-determination theory (competence, autonomy, and relatedness), secure attachment to a close friend, Internet aggression, social media-induced inspiration, authenticity of posted positive content, and social media self-control failure. The results indicated that not all adolescents flourish equally online. Differences occurred depending on the adolescents' gender and socioeconomic status. The paper concludes that the newly developed scale is a valid and reliable measure for assessing adolescents' perceptions of digital thriving and digital empowerment.

12.
Arch Sex Behav ; 51(6): 2969-3020, 2022 08.
Article in English | MEDLINE | ID: mdl-35790613

ABSTRACT

Mobile dating applications (MDAs) have become commonly used tools to seek out dating and sexual partners online. The current review aimed to systematically synthesize empirical findings in 72 quantitative studies on mobile dating, published in ISI-ranked journals between 2014 and 2020. This review focused on summarizing different approaches toward mobile dating, identity features of quantitative research on mobile dating, and hypothesized antecedents and outcomes of mobile dating. Our findings showed, first, that the literature diverges in how mobile dating is operationalized. Second, quantitative research on mobile dating predominantly consists of cross-sectional studies that draw on theoretical insights from multiple disciplines. Third, a variety of traits and sociodemographics were associated with MDA use. In particular, using MDAs for (1) relational goals related to being male, non-heterosexual, higher levels of sociosexuality, sensation seeking, extraversion, and holding more positive peer norms about using MDAs for relational goals; (2) intrapersonal goals related to being female and having more socially impairing traits; and (3) entertainment goals related to having higher levels of sociosexuality, sensation seeking, and antisocial traits. Outcomes significantly associated with general use of MDAs were scoring higher on sexual permissiveness and on engaging in casual (unprotected) sexual intercourse, as well as having higher risk at nonconsensual sex. MDA use was also connected with increased psychological distress and body dissatisfaction. Shortcomings of the existing research approaches and measures are discussed and six methodological and theoretical recommendations for future research are provided.


Subject(s)
Mobile Applications , Sexual Partners , Cross-Sectional Studies , Female , Humans , Male , Sexual Behavior/psychology
13.
Cyberpsychol Behav Soc Netw ; 25(8): 481-488, 2022 Aug.
Article in English | MEDLINE | ID: mdl-35796715

ABSTRACT

The current literature on nonidealized media content (i.e., content that presents media models that do not follow traditional beauty standards) rarely includes novel positive body image outcomes, such as a broad conceptualization of beauty. Moreover, little is known about more positively oriented explanatory mechanisms, such as inspiration (i.e., feeling inspired by media to adopt a broader inner conception of beauty). Therefore, the current cross-sectional survey study among 458 women aged 19-30 years old (M = 22.76, SD = 2.64) investigated the links between exposure to nonidealized content on different media platforms, inspiration, and a broad conceptualization of beauty. Conditional process analysis, using Hayes' PROCESS tool, was performed. Our results indicated that exposure to nonidealized content through Instagram posts of influencers/celebrities as well as magazine articles was positively linked to women's broader conceptualization of beauty. Inspiration was also found to be a significant mediator in these relationships. Moreover, inspiration was found to fully mediate the relationship between exposure to nonidealized content through companies' Instagram posts and a broad conceptualization of beauty. No relationships were found for exposure to nonidealized content through television series or movies. These results highlight how nonidealized media models can optimally empower media users, as well as how some media platforms might have a greater potential to fulfill this empowering role than others. The findings inform practitioners of the relevance of including nonidealized media content in intervention programs.


Subject(s)
Beauty , Social Media , Adult , Body Image , Concept Formation , Cross-Sectional Studies , Female , Humans , Surveys and Questionnaires , Young Adult
14.
Body Image ; 41: 453-459, 2022 Jun.
Article in English | MEDLINE | ID: mdl-35569366

ABSTRACT

The literature on body image ramifications of girls' uses of appearance-focused social media (ASM) is limited, and even non-existing in terms of TikTok uses. With this brief report, we aimed to fill this gap in the literature by analyzing three waves of data on girls' ASM use and body image-related constructs (i.e., internalization of beauty ideals and body image self-discrepancy) using random-intercept cross-lagged panel models (RI-CLPMs). The total sample consisted of 229 girls (Mage = 15.12, SD = 1.50). Controlling for age and body mass index (BMI), the RI-CLPMs revealed that neither TikTok nor Instagram were predictive of subsequent increases or decreases in internalization of beauty ideals and body image self-discrepancy. Lower scores on body image self-discrepancy at W2 (i.e., wanting to have a thinner body) did predict higher uses of Instagram at W3. No evidence for between-person effects was garnered. The results enrich our knowledge on long-term implications of girls' Instagram and TikTok use for their body image. They further underline the need for research that more specifically disentangles the role of different appearance-related activities on social media and their impact on girls' body image constructs.


Subject(s)
Adolescent Behavior , Social Media , Adolescent , Beauty , Body Image/psychology , Body Mass Index , Female , Humans
15.
Telemat Inform ; 70: 101817, 2022 May.
Article in English | MEDLINE | ID: mdl-35431424

ABSTRACT

During the COVID-19 pandemic, television and social media informed and entertained people. This cross-sectional study among adolescents and young adults (n = 859, 71.94% female, Mage  = 20.55, SDage  = 4.59) examined the associations between pro- and anti-governmental (social) media and youth's violations of the lockdown measures following the prototype willingness model (PWM). Data were collected during Belgium's first and strictest lockdown. The results largely confirmed the applicability of the PWM in a public health context. Posting of and exposure to anti-governmental social media messages positively related to violations of the regulations via higher descriptive norm perceptions of peers violating the measures and positive attitudes towards violations. Pro-governmental media interactions (i.e., exposure to news media and pro-governmental social media messages) negatively related to violations via negative attitudes towards violations. No support emerged for the role of (televised) series, prototype favorability, or subjective norms in the PWM. Differences in posting versus exposure of social media messages were found. Posting generally related stronger to risk cognitions and behaviors compared to exposure. Gender and age moderated some of the examined relations in the PWM. Implications for media research and health campaigns are discussed.

16.
Curr Opin Psychol ; 45: 101289, 2022 06.
Article in English | MEDLINE | ID: mdl-35030460

ABSTRACT

This review presents recent trends in social media and body image research, with a particular focus on different social media platforms, features unique to social media, and potentially positive content for body image. First, it was found that visual platforms (e.g. Instagram) were more dysfunctional for body image than more textual platforms (e.g. Facebook). Second, taking and editing (but not posting) selfies resulted in negative effects on body image. Positive comments intensified the effects of exposure to idealized content. Third, of the forms of potentially positive content examined in recent research (i.e. fitspiration, disclaimer labels, and body positivity), only body positivity content had a positive effect on body image. Recommendations for future research are offered.


Subject(s)
Body Image , Social Media , Humans
17.
Arch Sex Behav ; 51(1): 105-121, 2022 01.
Article in English | MEDLINE | ID: mdl-35001225

ABSTRACT

Recently, sexual health scholars have expressed concerns regarding adolescents' use of sexually explicit internet materials (SEIM) during the COVID-19 pandemic. Therefore, using latent growth curve modeling, the current study explored adolescents' changes in the frequency of SEIM use before, during, and after a strict lockdown period was established in Belgium. Attention was given to individual differences (i.e., gender, gender identity, sexual orientation, pubertal timing, and sensation seeking). A three-wave panel study over a 15-month period among 522 adolescents was used (Mage = 15.36, SD = 1.51, 67.1% girls). In general, SEIM use did not significantly increase over a 15-month period in the context of the COVID-19 pandemic. Only gender predicted a change in SEIM use frequencies with girls showing a greater, increasing change of SEIM use than boys. When addressing why adolescents used SEIM during a strict lockdown period, sexual arousal, stress, and boredom regulation motivations emerged as the most prevalent motivations. Loneliness regulation was the least prominent motivation. Individual differences were found regarding the gratifications sought according to adolescents' gender, pubertal timing, and sensation seeking. The findings offer a response to sexual scholars' worries in terms of adolescents' SEIM use during the COVID-19 pandemic.


Subject(s)
Adolescent Behavior , COVID-19 , Adolescent , Communicable Disease Control , Erotica , Female , Gender Identity , Humans , Internet , Longitudinal Studies , Male , Pandemics , SARS-CoV-2 , Sexual Behavior
18.
Comput Human Behav ; 126: 107033, 2022 Jan.
Article in English | MEDLINE | ID: mdl-34608353

ABSTRACT

This study contextualizes Belgian adolescents' (12-18 years old) sexting behaviors between romantic and non-romantic partners during a strict lockdown period of the COVID-19 pandemic. An online survey among 543 Belgian respondents (M age  = 15.29, 68% girls) showed that 40.9% of the adolescents engaged in at least one type of sexting (i.e., type one = textual, type two = visual content with underwear/swimwear, type three = visual depiction of private parts, type four = visual depiction of sexual acts). Arousal needs were the most common reasons to sext (M = 3.33, SD = 1.89). Generalized ordered logit analyses show that higher arousal needs were linked to higher frequencies of the first three sexting types. Relational affirmation needs were related to the engagement in sexting type two, whereas partner pressure was related to sexting type three and four. Regarding the latter, a significant link was also found with stress regulation. Conditional relations emerged according to adolescents' sex, developmental status, and relationship status. The current study's findings not only help to inform practitioners in terms of behavioral advice for future pandemics or periods after social isolation, but can also offer explanations for (changes in) adolescents' sexting behaviors after the pandemic and the possible dual nature of its effects.

19.
Body Image ; 38: 270-288, 2021 Sep.
Article in English | MEDLINE | ID: mdl-34044200

ABSTRACT

In this study, we aimed to offer a conceptualization of positive body image during adolescence and psychometrically examine a new scale developed to measure this conceptualization. A literature review on positive body image and adolescence was conducted, which shaped the development of the Positive Body Image among Adolescents Scale (PBIAS). In Study 1, four focus groups (totaling 14 adolescents) from Belgium explored the content, clarity, and applicability of the PBIAS items. In Study 2, an exploratory factor analysis (N = 565; Mage = 14.9, 63.8 % girls) revealed 4 factors: body self-appreciation, body other-appreciation, resilience against media body ideals, and resilience against negative appearance feedback. This 4-factor structure was confirmed in Study 3 (N = 718; Mage = 15.2, 50.4 % girls), and gender invariance was upheld. The test-retest reliability of the PBIAS scores was partially supported in Study 4 (N = 309, Mage = 15.3, 66.3 % girls). Across studies, internal consistency was supported and construct validity (convergent and incremental) evidence was garnered. Further, the PBIAS was translated from Dutch to English to offer researchers an option for collecting data in English-speaking countries. Overall, the PBIAS is a brief measure with psychometric support that assesses four dimensions of adolescent positive body image.


Subject(s)
Body Image , Surveys and Questionnaires , Adolescent , Belgium , Body Image/psychology , Concept Formation , Factor Analysis, Statistical , Female , Humans , Male , Psychometrics , Reproducibility of Results
20.
Body Image ; 37: 255-268, 2021 Jun.
Article in English | MEDLINE | ID: mdl-33773395

ABSTRACT

Current literature is inconsistent about the effects of idealized (i.e., thin) vs. non-idealized (i.e., average or plus-size) models on young women's well-being. This inconsistency may be explained by different frames (i.e., passive body, active body, and subject) surrounding beauty ad models. The current experimental study among 568 women aged 18-30 years (M = 21.45, SD = 1.84) tested the effects of differently framed ads featuring idealized vs. non-idealized models on well-being and ad effectiveness while taking into account the mediating role of cognitive schemas and moderating role of thin-ideal internalization. Results showed that a passive body frame generated more appearance schemas compared to a subject frame. The effects of framing on body functionality schemas operated differently for idealized vs. non-idealized models. The passive body frame also induced inferior ad outcomes (i.e., lower attitudes to the advertisement and brand and lower purchase intent) compared to an active body frame. No other main framing effects nor moderating effects of thin-ideal internalization were found. These results for advertising outcomes can encourage beauty brands to stop using typical objectifying ads.


Subject(s)
Advertising/methods , Beauty , Body Image/psychology , Consumer Behavior/statistics & numerical data , Adolescent , Adult , Female , Humans , Young Adult
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