1.
Psychol Rep
; 100(3 Pt 2): 1107-12, 2007 Jun.
Article
in English
| MEDLINE
| ID: mdl-17886495
ABSTRACT
This study investigated sex and physical attractiveness in evaluations of perceived promiscuous persons. Evidence for the double standard was expected, such that men would rate a promiscuous woman less favorably than women would rate a promiscuous man. University students (25 women and 24 men) viewed a photograph of an attractive or unattractive target and read fictitious information, including promiscuous sexual behavior, about the target. Analysis gave physical attractiveness effects and limited evidence for a reverse double standard. Women rated a promiscuous man more negatively than men rated a promiscuous woman.