Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging.

Packaging design is pivotal in motivating consumer decisions, as a key communication tool from creation to purchase. Currently, the interpretation and evaluation of packaging's impact are shifting toward non-traditional methods. This pilot study evaluated the packaging perception of York Ham and Turkey Breast products. The event-related potential (ERP) technique, the methodology priming words (positive and negative), and target images (original and modified packaging) were applied. A total of 23 participants were sampled using a 32-channels scalp elastic electrode cap and viewed 200 trials of word-image matching. Participants responded whether the images and adjectives matched or not, using the two groups of images. The results demonstrate an N400 effect in the parietal area. This region was observed to show evidence of cognitive processing related to congruency or incongruency, by contrasting the priming and target of this study. The evaluation positioned the York Ham packaging as the best rated. The findings show a relevant contribution to ERPs and research related to the food packaging perception.

Diagnosis support of major depressive disorder using event-related potentials during affective priming tasks.

Major Depressive Disorder (MDD) is a global problem. Currently, the most common diagnosis is based on criteria susceptible to the subjectivity of the patient and the clinician. A possible solution to this problem is to look for diagnostic biomarkers that can accurately and early detect this mental condition. Some researchers have focused on electroencephalogram (EEG) analysis to identify biomarkers. In this study we used a dataset composed of EEG recordings from 24 subjects with MDD and 29 healthy controls (HC), during the execution of affective priming tasks with three different emotional stimuli (images): fear, sadness, and happiness. We investigated abnormalities in depressed patients using a novel technique, by directly comparing Event-Related Potential (ERP) waveforms to find statistically significant differences between the MMD and HC groups. Compared to the control group (healthy subjects), we found out that for the emotions fear and happiness there is a decrease in cortical activity at temporal regions in MDD patients. Just the opposite, for the emotion sadness, an increase in MDD brain activity occurs in frontal and occipital regions. Our findings suggest that emotions regulate the attentional control of cognitive processing and are promising for clinical application in diagnosing patients with MDD more objectively.

Neuronal and behavioral affective perceptions of human and naturalness-reduced emotional prosodies.

Artificial voices are nowadays embedded into our daily lives with latest neural voices approaching human voice consistency (naturalness). Nevertheless, behavioral, and neuronal correlates of the perception of less naturalistic emotional prosodies are still misunderstood. In this study, we explored the acoustic tendencies that define naturalness from human to synthesized voices. Then, we created naturalness-reduced emotional utterances by acoustic editions of human voices. Finally, we used Event-Related Potentials (ERP) to assess the time dynamics of emotional integration when listening to both human and synthesized voices in a healthy adult sample. Additionally, listeners rated their perceptions for valence, arousal, discrete emotions, naturalness, and intelligibility. Synthesized voices were characterized by less lexical stress (i.e., reduced difference between stressed and unstressed syllables within words) as regards duration and median pitch modulations. Besides, spectral content was attenuated toward lower F2 and F3 frequencies and lower intensities for harmonics 1 and 4. Both psychometric and neuronal correlates were sensitive to naturalness reduction. (1) Naturalness and intelligibility ratings dropped with emotional utterances synthetization, (2) Discrete emotion recognition was impaired as naturalness declined, consistent with P200 and Late Positive Potentials (LPP) being less sensitive to emotional differentiation at lower naturalness, and (3) Relative P200 and LPP amplitudes between prosodies were modulated by synthetization. Nevertheless, (4) Valence and arousal perceptions were preserved at lower naturalness, (5) Valence (arousal) ratings correlated negatively (positively) with Higuchi's fractal dimension extracted on neuronal data under all naturalness perturbations, (6) Inter-Trial Phase Coherence (ITPC) and standard deviation measurements revealed high inter-individual heterogeneity for emotion perception that is still preserved as naturalness reduces. Notably, partial between-participant synchrony (low ITPC), along with high amplitude dispersion on ERPs at both early and late stages emphasized miscellaneous emotional responses among subjects. In this study, we highlighted for the first time both behavioral and neuronal basis of emotional perception under acoustic naturalness alterations. Partial dependencies between ecological relevance and emotion understanding outlined the modulation but not the annihilation of emotional integration by synthetization.

"Keep That in Mind!" The Role of Positive Affect in Working Memory for Maintaining Goal-Relevant Information.

Some studies have demonstrated a beneficial role of Positive Affect on working memory (WM) by either applying protocols of mood induction or assessing naturally occurring state Positive Affect. However, there are no studies directly linking Positive Affect as a stable personality-like trait with WM. We aimed to address this potential relationship using the Positive and Negative Affect Schedule scale and contra-lateral delay activity (CDA) as measures of trait Positive Affect and WM Capacity, respectively. We also sought to investigate the impact of a neutral or unpleasant emotional state on this relationship. Participants performed a change detection task, while a neutral or an unpleasant emotional state was induced. Our results showed a positive robust correlation between trait Positive Affect and WM Capacity for both neutral and unpleasant emotional states, as revealed by the neuroelectrophysiological gold-standard measure of WM, namely, CDA. These data suggest a tangible role of trait Positive Affect in the cognitive ability of maintaining goal-relevant information in WM, such that even a highly disruptive state is not sufficient to corrupt this relationship.

Orthographic recognition in late adolescents: an assessment through event-related brain potentials.

Reading speed and efficiency are achieved through the automatic recognition of written words. Difficulties in learning and recognizing the orthography of words can arise despite reiterative exposure to texts. This study aimed to investigate, in native Spanish-speaking late adolescents, how different levels of orthographic knowledge might result in behavioral and event-related brain potential differences during the recognition of orthographic errors. Forty-five healthy high school students were selected and divided into 3 equal groups (High, Medium, Low) according to their performance on a 5-test battery of orthographic knowledge. All participants performed an orthographic recognition task consisting of the sequential presentation of a picture (object, fruit, or animal) followed by a correctly, or incorrectly, written word (orthographic mismatch) that named the picture just shown. Electroencephalogram (EEG) recording took place simultaneously. Behavioral results showed that the Low group had a significantly lower number of correct responses and increased reaction times while processing orthographical errors. Tests showed significant positive correlations between higher performance on the experimental task and faster and more accurate reading. The P150 and P450 components showed higher voltages in the High group when processing orthographic errors, whereas N170 seemed less lateralized to the left hemisphere in the lower orthographic performers. Also, trials with orthographic errors elicited a frontal P450 component that was only evident in the High group. The present results show that higher levels of orthographic knowledge correlate with high reading performance, likely because of faster and more accurate perceptual processing, better visual orthographic representations, and top-down supervision, as the event-related brain potential findings seem to suggest.