Determining the influencing factors of consumers' attitude toward renewable energy adoption in developing countries: a roadmap toward environmental sustainability and green energy technologies.

The energy sector is a crucial pillar of the economic development of every nation. In developing countries, renewable energy deployment is scarce; consequently, the government and private sectors are exploring efficient energy resources. This research aims to scrutinize the linkages among value orientation, utilitarian benefits, collectivism, the reason for adoption, attitude toward renewable energy (RE), and adoption intention in the renewable energy context. The study analyzes survey data from 359 Pakistani consumers using solar panels for households. An approach called structural equation modeling is applied to evaluate hypotheses. Empirical findings suggest that value orientation positively and significantly influences the reason for the adoption of RE and attitude toward RE. Similarly, the utilitarian benefit positively and substantially affects attitude toward RE. Moreover, collectivism and reason for adoption are substantially and favorably related to attitude toward RE. The study's findings also show that customer intentions to use renewable energy are favorably and substantially influenced by RE attitudes. The research has contributed to the enhancement of future avenues for scholars and professionals are provided by the literature on renewable practice.

Assessing eco-label knowledge and sustainable consumption behavior in energy sector of Pakistan: an environmental sustainability paradigm.

The energy needs of Pakistan have increased many folds in recent years due to improved lifestyle, ever-increasing population, and economic development. Though the government and private sectors are considering efficient energy resources to overcome energy scarcity in the country, studies focusing on assessing consumers' sustainable consumption behavior in the form of energy-saving home appliances are limited in the country. This study aims to address this research gap and also contribute by augmenting the theoretical mechanism of the theory of planned behavior by including three unique dimensions (eco-label knowledge, attitude toward environment, and customer green trust) to comprehensively analyze sustainable consumption behavior in the Pakistani context. An analysis is performed on survey data of 631 consumers in the four largest cities of Pakistan: Karachi, Lahore, Faisalabad, and Islamabad. For the purpose of evaluating formulated hypotheses, the structural equation modeling approach is employed. Empirical findings suggest that eco-label knowledge positively and significantly influences attitude toward environment and consumer green trust. Similarly, attitude toward environment and consumer green trust has a positive and significant influence on purchase intention. Moreover, a significant positive relationship exists between consumer green trust and purchase intention. The research outcomes further disclose that purchase intention positively and significantly influence paying attention to environmental labels. These findings contribute to the literature on sustainable consumption behavior and provide academics and practitioners with future directions to transform social norms, raise consumers' awareness, and redesign policy frameworks through integrative and consistent efforts.

Influencing factors of consumers' buying intention of solar energy: a structural equation modeling approach.

Due to China's massive usage of fossil fuels, climate change concerns have become serious challenges to the country's sustainable development. Despite the fact that China has effectively employed solar technology to address these problems, there is a paucity of research examining consumers' intention to adopt solar energy in the rural region of China. This study intends to fill this gap in the literature by studying consumers' buying intentions for solar energy in rural China for household purposes. Additionally, the study added to the theory of planned behavior by adding three new variables, namely, environmental knowledge, environmental concern, and beliefs about the benefits of solar energy. Primary data were collected from 847 respondents in Hebei Province using a comprehensive questionnaire survey. Structural equation modeling was employed to examine the data. Empirical results revealed that attitude, environmental knowledge, subjective norm, perceived behavioral control, and beliefs about the benefits of solar energy positively influence buying intention of solar energy. On the contrary, environmental concern had no significant effect on buying intention for solar energy. Study outcomes emphasize the critical significance of changing societal norms, boosting consumer awareness, redesigning regulatory mechanisms, and stressing the benefits provided by solar power through coherent and persistent efforts while simultaneously enhancing environmental sustainability practices.

Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior.

This study aims to identify the determinants of consumers' intentions to buy eco-friendly appliances for their households. This research scrutinizes the linkage between environmental knowledge (EK), consumer attitude (CAT), green trust (GT), and purchase intention (PI) in an emerging economy's context. This study analyzes survey data from 331 Pakistani consumers using energy-efficient household products. SEM is employed to assess the formulated hypotheses. Empirical findings suggest that EK positively and significantly influences CAT and green trust. Similarly, CAT has a negative and insignificant influence on PI. In contrast, green trust is significantly and positively related to PIs. The research outcomes further disclose that perceived consumer effectiveness (PCE) and perceived behavioral control (PBC) positively influence PI. The study extends the B2B sales literature and suggests future directions for academics and practitioners.