RESUMEN
This study examined how uncertainty affects information seeking and avoidance behaviors via information insufficiency in the COVID-19 vaccination context. It also investigated how trust in science, government, and society moderate the effects of information insufficiency. An online experiment with 131 Korean adults showed that uncertainty indirectly affects information seeking intentions via information insufficiency, which is moderated by science trust and governmental trust. It also showed that uncertainty indirectly affects information avoidance intentions via information insufficiency, which is moderated by social trust.
Asunto(s)
Vacunas contra la COVID-19 , COVID-19 , Gobierno , Confianza , Humanos , Incertidumbre , COVID-19/prevención & control , COVID-19/psicología , Adulto , Masculino , Femenino , República de Corea , Conducta en la Búsqueda de Información , Vacunación/psicología , Adulto Joven , SARS-CoV-2 , Comunicación , Persona de Mediana Edad , Ciencia , IntenciónRESUMEN
Using content analysis, this study examined the effects of several messaging strategies in YouTube videos promoting human papillomavirus vaccines in Korea. It analyzed a total of 201 videos, focusing on five message strategies-temporal framing, narrative format, gain-loss framing, emotional appeals, and message sensation value. The analysis revealed that the creators of these YouTube videos frequently utilized all of these strategies, except for emotional appeals. It also showed that present-focused framing was effective in eliciting positive responses from viewers, and not including gain-loss framing was more effective in provoking responses. Meanwhile, message sensation values were found to increase both positive and negative viewer responses.