Assessing inoculation's effectiveness in motivating resistance to conspiracy propaganda in Finnish and United States samples.

Introduction: This study tested the motivational power of inoculation to foster resistance to conspiracy propaganda (9/11 Truth Movement), comparing inoculation effects across United States and Finnish study participants. Method: We used a 2 inoculation (treatment vs. control) × 2 national culture (American vs. Finnish) independent groups design (N = 319), while examining the effects of motivational threat and thinking modes-analytic vs. intuitive-on the inoculation process. To test the effectiveness of the inoculation strategy, we used an excerpt from a conspiracy film Loose Change as a counterattitudinal attack message. Results: Our results indicated that inoculation was effective at motivating resistance regardless of national culture. Inoculation effects emerged mostly as a direct effect on resistance and two indirect effects wherein motivational threat mediated the relationship between inoculation and resistance as well as inoculation and analytic mode of message processing. Although we found that an increase in analytic mode of processing facilitated resistance and intuitive processing increased conspiracy-theory endorsement, the indirect effects between inoculation and resistance via message processing modes were not significant. Finally, the data revealed national culture differences in analytic mode and cultural-context differences mostly pertaining to the relationships between thinking styles, media literacy, and modes of thinking. Discussion: These results offer important theoretical implications for inoculation scholarship and suggest viable practical solutions for efforts to mitigate misinformation and conspiratorial beliefs.

Inoculating Against Anti-Vaccination Conspiracies.

This study examined the efficacy of inoculation treatments in preventing anti-vaccination propaganda. Study predictions were tested in an independent-group experiment (N = 165), wherein participants were randomly assigned to a fact-based inoculation or a logic-based inoculation or a control message, with an excerpt from an anti-vaccination conspiracy film, Vaxxed, used as a counterattitudinal attack message. The results indicated that both inoculation treatments (fact-based and logic-based) were effective at instilling resistance to counter-persuasion, as compared to the control condition, and both types of inoculation messages were equal in their potential to facilitate resistance. In addition, we tested whether inoculating participants against an anti-vaccination conspiracy would help prevent the endorsement of other conspiracy theories. The data revealed that inoculating against one type of a conspiracy did not foster protection against other types of conspiratorial ideas, and, similar to previous research, endorsing one type of a conspiracy theory was positively associated with the endorsement of other conspiracies. These and other results are discussed along with their implications, limitations, and future research directions.

The Spot the Troll Quiz game increases accuracy in discerning between real and inauthentic social media accounts.

The proliferation of political mis/disinformation on social media has led many scholars to embrace "inoculation" techniques, where individuals are trained to identify the signs of low-veracity information prior to exposure. Coordinated information operations frequently spread mis/disinformation through inauthentic or "troll" accounts that appear to be trustworthy members to the targeted polity, as in Russia's attempts to influence the 2016 US presidential election. We experimentally tested the efficacy of inoculation against inauthentic online actors, using the Spot the Troll Quiz, a free, online educational tool that teaches how to spot markers of inauthenticity. Inoculation works in this setting. Across an online US nationally representative sample (N = 2,847), which also oversampled older adults, we find that taking the Spot the Troll Quiz (vs. playing a simple game) significantly increases participants' accuracy in identifying trolls among a set of Twitter accounts that are novel to participants. This inoculation also reduces participants' self-efficacy in identifying inauthentic accounts and reduced the perceived reliability of fake news headlines, although it had no effect on affective polarization. And while accuracy in the novel troll-spotting task is negatively associated with age and Republican party identification, the Quiz is equally effective on older adults and Republicans as it was on younger adults and Democrats. In the field, a convenience set of Twitter users who posted their Spot the Troll Quiz results in the fall of 2020 (N = 505) reduced their rate of retweeting in the period after the Quiz, with no impact on original tweeting.

Reducing Psychological Reactance to Health Promotion Messages: Comparing Preemptive and Postscript Mitigation Strategies.

This study compared the relative efficacy of two strategies designed to mitigate psychological reactance in health campaigns by using reminders of behavioral autonomy: preemptive scripts, which appear before the appeal, and restoration postscripts, which appear after. Employing a mixed-model experiment with a 2 (threat to freedom: low vs. high) × 3 (reactance-mitigation strategy: control vs. preemptive script vs. restoration postscript) × 2 (health campaign topic: exercise vs. nutrition) between-subjects design and a within-subjects factor of time (immediate posttest measurement followed by a one-week delay), this study (N = 394) compared the effects of the two mitigation strategies on reactance, attitude, and behavioral intention at two points in time. Moderated mediation models indicated that the reactance-mitigation strategies equivalently reduced the degree to which reactance was experienced in response to increasingly threatening health appeals (relative to the control). This effect indirectly influenced behavioral intention via attitude change and remained after one week.

Simmering on the Back Burner or Playing with Fire? Examining the Consequences of Back-Burner Digital Communication Among Ex-Partners.

Back burners are people with whom one communicates to potentially establish a future romantic or sexual relationship, and these relationships are common among college students. Using a sample of noncollege adults currently in committed relationships (N = 246) obtained via Amazon's MTurk, this study examines how a prior relationship role with a desired back burner (i.e., whether a back burner was an ex-partner or not) affects digital communication and sexual activity with back burners, and participants' negative affect. Sequential mediation analysis revealed that when the most-desired back burner was also an ex-partner (vs. not), participants digitally communicated more, increased communication was positively related to sexual activity with that back burner, and sexual activity was associated with negative affect in the participant. Even in the absence of sexual activity, both increased digital communication and simply having an ex-partner as one's most-desired back burner were associated with negative affect. Limitations and implications for staying in touch with ex-partners are discussed.

More on Inoculating Against Reactance to Persuasive Health Messages: The Paradox of Threat.

This research examined the efficacy of inoculation as a strategy to mitigate psychological reactance based on the level of threat communicated in the forewarning and subsequent persuasive health appeal. Two 2 (inoculation) × 2 (freedom-threatening language) experiments were conducted. The first (N = 181) used elaborated inoculation designed to enhance the threat of impending reactance to a message advocating for responsible alcohol consumption. The second (N = 159) used limited inoculation designed to minimize the threat of impending reactance to a message advocating for responsible soft drink consumption. Results showed that elaborated inoculation increased reactance, whereas limited inoculation decreased reactance but only when the subsequent appeal used less freedom-threatening language. These findings suggest that inoculation has the potential to facilitate or buffer reactance depending on the level of threat communicated in inoculation forewarnings and in subsequent persuasive health appeals.

Inoculating against reactance to persuasive health messages.

This investigation examined the possibility of decreasing psychological reactance to health campaigns through the use of inoculation messages. It was hypothesized that an inoculation message, which forewarned of the potential of subsequent reactance, would decrease participants' likelihood of reacting negatively to a freedom-threatening message aimed to reduce excessive alcohol consumption. Participants (N = 275) who were inoculated against potential reactance felt less threatened and experienced less reactance compared to those who did not read an inoculation message. Structural equation modeling showed that inoculation indirectly predicted lower intention to drink alcohol via the theorized mediated reactance process. This research suggests that it is possible to inoculate against self-generated cognitions that might otherwise lead toward negative health behaviors.

A communication competence approach to examining health care social support, stress, and job burnout.

Drawing upon Kreps's (1988) Relational Health Communication Competence Model (RHCCM), this study examined the effect of perceived communication competence on perceived stress and subsequently perceived job burnout. In addition, the role of social support satisfaction as a potential mediator between perceived communication competence and perceived stress was explored. The extended RHCCM was proposed and tested in a survey of 221 health care workers from three Veterans Administration hospitals in the United States. The model was tested by structural equation modeling. The results indicated support for the extended model. The implications of the findings for the extended RHCCM are discussed along with limitations of the study and directions for future research.