Mating motives and concerns about being misidentified as gay or lesbian: implications for the avoidance and derogation of sexual minorities.

Recent research has demonstrated that concerns about being misidentified as gay or lesbian lead to the avoidance of gay men and lesbians. Because being misidentified as gay/lesbian can result in the loss of heterosexual people's mating opportunities, we predicted that the activation of mating motives would heighten concerns among some heterosexuals about being misidentified as gay/lesbian. To combat such misidentification, we argued that heterosexuals would express antipathy toward and avoid contact with gay/lesbian people. Consistent with predictions, the activation of mating motives led heterosexuals who were generally concerned about misclassification as gay/lesbian to denigrate (Study 1) and avoid (Study 2) gay/lesbian people. Activating mating motives increased heterosexual participants' concerns about being misclassified, which in turn heightened interest in avoiding gay/lesbian people (Study 3). These findings indicate that, although the motivation to find a romantic partner can have positive implications, it can contribute to negative responses to gay/lesbian people.

Concern over the misidentification of sexual orientation: social contagion and the avoidance of sexual minorities.

Membership in a valued group can provide an individual with a variety of benefits. As a result, people should be motivated to avoid being misidentified as a member of an outgroup, particularly a stigmatized outgroup. We argue that when group membership is not readily identifiable, concern over potentially being mistaken for a member of the outgroup (i.e., social contagion concerns) can be potent and can lead to avoidance of the outgroup. The current work shows that after controlling for negative attitudes toward homosexuality, social contagion concerns independently predict anxiety and avoidance in response to imagined, anticipated, and actual contact with a lesbian or gay individual. Results from these studies suggest that concern over misclassification of sexual orientation is an important and unique predictor of responses to contact with lesbian and gay people. Implications for intergroup contact and responses to other stigmatized groups are discussed.