Reducing Television Influences on US Adolescents Who are High Reactance.

Watching a lot of television (TV), where alcohol consumption is depicted frequently and mostly positively, can enhance teens' drinking intentions. This influence is particularly problematic among high-reactance teens (that is, those with a predisposition to resist adult control). This study documents one strategy parents can use to counteract TV influences: parental presence during the TV viewing experience (co-viewing). Survey data were collected from a nationally representative sample of parents and their children aged 13-17 (N = 396). Parents reported how they monitored their children's TV consumption, and adolescents completed a survey in which they reported the amount of TV they watch, completed a trait reactance scale and indicated their views and intentions regarding drinking. Results revealed that the influence of TV viewing on adolescents' drinking intentions was lower for teens high in trait reactance who grew up with parents who co-view television with them. This did not occur when parents adopted instructive or restrictive communication strategies. The parental monitoring strategy of co-viewing thus emerges as a promising protective approach for a population that has traditionally been considered vulnerable (i.e., high reactance teens).

Impact of Substance Messages in Music Videos on Youth: Beware the Influence of Connectedness and Its Potential Prevention-Shielding Effect.

OBJECTIVE: Two studies were conducted to investigate the role of connectedness with music videos in affecting youths' beliefs about substances (alcohol and tobacco) embedded therein and the potential for a prevention message to limit the impact of these images. METHOD: The first study used cross-sectional data from a national sample of 1,023 adolescents (54.3% male) to evaluate the relationship between youths' consumption of music videos and their beliefs about the consequences of consuming alcohol and tobacco. A controlled experiment with 151 participants (57% male) then tested whether exposure to smoking in a video affects youths' smoking beliefs and the preventive potential of a pre-video warning. RESULTS: Connectedness to music videos, not overall amount of viewing, is the main correlate of beliefs about the positive outcomes of consuming alcohol/tobacco. A single exposure to a music video with smoking images can increase beliefs that smoking leads to positive consequences, and connected viewers are especially receptive to these images. Alerting youths to the presence of substance messages in a video leads to differential results as a function of connectedness. CONCLUSIONS: Many youths spend hours every day watching music videos in which positive visuals about drinking and smoking abound. Rather than the quantity of viewing, it is the degree to which youths immerse themselves in these music videos that enhances their beliefs that smoking and drinking have positive consequences. Interventions that warn youths about the presence of substances in music videos can minimize their influence, but youths highly connected with the music video content are especially resistant to warnings.

The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption.

BACKGROUND: Fast-food advertising abounds on television (TV), and programs targeting youth often display fast-food consumption but rarely with any negative consequences. Cultivation research maintains that cumulative exposure to TV influences audiences' views of and beliefs about the real world. Thus, the amount of TV adolescents watch is likely to bias their views of the consequences of eating fast food. This research posits that this relationship varies as a function of adolescents' actual experience with fast food. METHOD: Two cross-sectional surveys conducted in the cultivation research tradition assess the relationship between the amount of adolescents' regular exposure to TV and their beliefs about the risks and benefits of eating fast food. Teenage children of members of online panels reported hours of TV viewing, beliefs about the consequences of eating fast food, and their frequency of fast-food consumption. RESULTS: In both studies, beliefs about health risks of fast-food consumption vary as a function of the amount of TV watched. Heavy TV viewers have less negative and more positive beliefs about the consequences of fast-food consumption than light viewers. As direct experience with fast food increases, the relationship between TV viewing and risk perceptions weakens, but the relationship between TV viewing and positive perceptions strengthens. These moderated relationships remain when we control for physical activity (Study 1) and the density of fast-food restaurants in respondents' geographical area (Study 2). CONCLUSION: Given the role of TV viewing in biasing perceptions of the consequences of eating fast food, public health researchers and practitioners should carefully monitor and perhaps regulate the amount of fast-food advertising on TV and the content of TV programs.