RESUMEN
The Dirk Smeesters case is one of the most well-documented and widely publicized cases of research misconduct to date. We investigate, using a case study approach, which of Smeesters' articles were found to be unreliable and recommended for retraction, which were retracted, and which were not. We also investigate by whom, when, and how these fraudulent articles were retracted. We found that only six retraction notices exist for the seven Smeesters' fraudulent articles that were recommended for retraction. For four of the six retraction notices, there were no explicit markers that clearly indicated who wrote them (e.g., the editor and/or the publisher). Smeesters' flawed articles were retracted in 97.6 days on average by the retracting journals. Retraction practices in these elite marketing and social psychology journals ranged from a seeming failure to retract (i.e., no record of a retraction notice) to a fair (i.e., informative and transparent) retraction. We also emphasize the ramifications of failing to retract an article whose findings are based on fabricated data. We conclude by listing the lessons learned from the Smeesters case.