An experimental study to examine whether and how Flemish and Dutch harm prevention messages on gambling advertising affect consumers' gambling-related beliefs and intentions.

OBJECTIVE: Despite the widespread use of harm prevention messages on gambling advertising, it is unclear whether such messages achieve their goal of encouraging safer gambling behavior and preventing gambling harms. The current research therefore investigates whether and how existing harm prevention messages implemented on gambling advertisements in Belgium and the Netherlands affect consumers' gambling-related beliefs and intentions. METHOD: Two experimental studies (Nexperiment 1 = 169; Nexperiment 2 = 212) investigate (a) the influence of message prominence and (b) the impact of message framing by comparing the effectiveness of the message "Gamble in moderation" with different types of Flemish and Dutch harm prevention messages (that are currently used in Belgium and the Netherlands) on people's gambling-related beliefs and intentions. RESULTS: The results of the first experiment show that although the size of a harm prevention message may increase message recognition, it does not affect the message's efficacy. In addition, the second experiment shows that the harm prevention message "Gamble in moderation" increases normative perceptions of gambling (vs. no message), and even enhances gambling intentions among at-risk gamblers compared to no message and other commonly used harm prevention messages. In contrast, exposure to the harm prevention message "What does gambling cost you? Stop in time" makes at-risk gamblers think most about the harms of gambling. CONCLUSIONS: Current harm prevention messages on gambling advertising often promote the concept of responsible gambling, but can have opposite effects than intended, especially among at-risk gamblers. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Red Light or Green Light? Netflix Series' Squid Game Influence on Young Adults' Gambling-Related Beliefs, Attitudes and Behaviors, and the Role of Audience Involvement.

Media exposure for dark consumption products mostly shows glamorized and positive portrayals, rarely showing the negative consequences of consuming those products. However, the Netflix series Squid Game addresses the issue of gambling in its most extreme forms and shows the negative consequences related to it in a shocking manner, which begs the question whether watching the series could act as a preventive tool to increase risk perceptions, de-normalize gambling and reduce gambling behavior. A pre-registered survey study (N = 271) examined whether watching the Netflix series Squid Game affected young adults' (18 to 35 years old) gambling intentions and play behavior through risk perceptions, subjective norms and attitudes toward gambling, and what role audience involvement plays. Although the results show that watching Squid Game increased young adults' subjective norms of gambling (i.e. belief that significant others approve of the behavior in question) and further increased their positive attitudes toward gambling and gambling intention, the study also found an important impact of audience involvement. Audiences who were more involved with the series saw greater risks of gambling and perceived gambling to be less common. This resulted in more negative attitudes toward gambling and further less gambling intention and more motivation to change gambling behavior due to watching Squid Game.

'My Mom Got Influenced by Yours': The persuasiveness of mom influencers in relation to mothers' food assessments and decisions.

Childhood obesity is a worldwide health problem with a range of short- and long-term health and social consequences; however, the World Health Organization (WHO) argues that this epidemic is preventable and reversible. The biggest dietary gatekeepers of children are their parents and more specifically mothers, whose attitudes and consumption choices are nowadays often affected by the opinions of influencers on social network sites (SNSs). Using two experimental studies, the current paper investigates how mothers' food assessments and decisions for their children are affected by sponsored posts on social media. The first study adopted a two-level between-subjects experiment (N = 81), which showed that mothers like sponsored Instagram posts better when they are posted by a mom influencer (i.e. a mother who accumulated a large following on social media and often engages in sponsored partnerships with brands) compared to a brand. This consequently positively affected source credibility, post engagement, purchase intention and the child appropriateness of the food. In the second experiment, a two-by-two between-subjects design (N = 169) showed that while a typical mom influencer is perceived as less effective in promoting food compared to an expert (i.e. a pediatric nutritionist) mom influencer due to lower credibility, a typical mom influencer is more efficient in promoting unhealthy foods through higher influencer-brand congruence.

Food Promotion and Children's Health: Considering Best Practices for Teaching and Evaluating Media Literacy on Food Marketing.

Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor nutritional quality, influences children's food preferences and habits, and is a factor in childhood obesity. Given that food marketing relentlessly targets children in traditional/digital media and the built environment, children need critical media literacy skills that build their understanding of food marketing's persuasive effects. However, little research connects media literacy with food marketing and health, including effective strategies for teaching and evaluating such programming for children. This perspective presents the outcomes of a stakeholder meeting on best practices in teaching and evaluation on media literacy and food marketing to children. Strategies for promoting critical thinking (teaching content, teaching practices, teaching supports, and parent/caregiver involvement), and strategies for measuring critical thinking (program effectiveness and broader long-term impacts) were identified. These include, among other things, the need to capture the range of marketing formats and current food promotion trends, to include inquiry-based and co-creation activities, and to support ongoing media literacy development. Overall, these strategies suggest useful criteria for media literacy programming related to food marketing, and highlight the importance of media literacy for giving children the skills to navigate a complex food environment.

Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior.

The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens' healthy food choice behavior can be stimulated by using a thin-ideal influencer in a sponsored influencer post promoting unhealthy vs. healthy food. A two-by-two, between-subjects experimental study (influencer weight: thin-ideal vs. overweight; snack-type: unhealthy vs. healthy) was conducted with 146 tweens (11-13 years old, 73 boys). Results show that tweens' choice for a healthy snack was higher when a (female) overweight influencer promoted an unhealthy snack (compared to a healthy snack). Using a thin-ideal influencer promoting an unhealthy vs. healthy snack did not affect tweens' healthy food choices. While there were no interaction effects of influencer weight and snack type on source effects (influencer credibility, influencer admiration, and trans-parasocial interactions), the results did show that the influencer was perceived as less credible and was admired less when she was overweight vs. when she had a thin-ideal body-type.

Children's resilience during Covid-19 confinement. A child's perspective-Which general and media coping strategies are useful?

This study explored how children (9-13 years old) coped with the uncertain situation during the first Covid-19 confinement period (Spring 2020) and whether media helped them handle the situation. Based on a survey among 667 West-European (Belgian) children, we concluded that children used various strategies to cope with the situation. Seeking social support via social media and searching for distraction was applied by most children. Creating a comforting atmosphere was used by many, although not evaluated as an effective strategy. Whereas older children searched for Covid-19-related information, younger children indicated to avoid news media to regulate their emotions. The Covid-19 anxiety of parents in the confinement period impacted upon the general level of concerns of their children. The results offer policy recommendations on how to support children in handling the tensive Covid-19 situation, especially during lockdown periods.

Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children.

While influencer marketing has been shown to be effective at promoting food low in nutritional value among children, it is less clear whether influencers can also be used to promote healthy nutrition. This article reports on the results of an experimental study on whether and how influencer marketing on Instagram can be deployed to stimulate healthy eating behavior among children. In particular, the study examines whether signaling a healthy, athletic lifestyle can affect children's healthy snack choice (i.e., choice of a snack high in nutritional value). To do so, a two (influencer lifestyle: sedentary versus athletic) by two (snack type: low in nutritional value versus high in nutritional value) between-subjects experiment was conducted among 190 children between eight and 12 years. The results show that promoting a sedentary lifestyle (compared to an athletic lifestyle) resulted in more children choosing the product high in nutritional value. In addition, the children chose a healthy snack more frequently when an influencer portraying a sedentary lifestyle (compared to an athletic lifestyle) promoted a product low in nutritional value. There were no significant interaction effects of influencer lifestyle and snack type on the evaluation of the influencer. However, the study did show that there was less admiration for the influencer when they portrayed a sedentary lifestyle versus an athletic lifestyle.

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown.

Next to physical health problems and economic damage, the coronavirus disease 2019 (COVID-19) pandemic and associated lockdown measures taken by governments of many countries are expected to cause mental health problems. Especially for adolescents, who highly rely on social contacts with peers, the prolonged period of social isolation may have detrimental effects on their mental health. Based on the mood management theory, the current study examines if social media are beneficial for adolescents to cope with feelings of anxiety and loneliness during the quarantine. A survey study among 2,165 (Belgian) adolescents (13-19 years old) tested how feelings of anxiety and loneliness contributed to their happiness level, and whether different social media coping strategies (active, social relations, and humor) mediated these relations. Structural equation modeling revealed that feelings of loneliness had a higher negative impact on adolescents' happiness than feelings of anxiety. However, anxious participants indicated to use social media more often to actively seek for a manner to adapt to the current situation, and to a lesser extent as a way to keep in touch with friends and family. The indirect effect of anxiety on happiness through active coping was significantly positive. Participants who were feeling lonely were more inclined to use social media to cope with lacking social contact. However, this coping strategy was not significantly related to their happiness feelings. Humorous coping was positively related with feelings of happiness, but not influenced by loneliness or anxiety. To conclude, social media can be used as a constructive coping strategy for adolescents to deal with anxious feelings during the COVID-19 quarantine.