Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments.

Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.

Cattle welfare assessment at the slaughterhouse level: Integrated risk profiles based on the animal's origin, pre-slaughter logistics, and iceberg indicators.

Detection of on farm and transport animal welfare problems at slaughterhouse level is a key issue for the meat industry; however, usually, the assessments do not include basic aspects of animal health. For that reason, it is necessary to develop an assessment method that has an integrative scope and identifies the risk profiles in animals. Therefore, the aim of the present study was to detect cattle welfare indicators that can be implemented at the slaughterhouse level and to develop integrated risk profiles based on the animal's origin, pre-slaughter logistics, and animal-based indicators. We recorded the origin, commercial category, transportation details, and horn size of 1040 cattle upon arrival at the slaughterhouse. Cattle welfare was measured based on individual scores for vocalizations, stunning shots, carcass bruises, meat pH, severe hoof injuries, and organ condemnations. To characterize operational and logistic practices from the farm to the slaughterhouse, a two-step cluster analysis was applied to the aforementioned variables (production system, cattle type, horn size, journey distance, vehicle type), which identified four clusters: small feedlot and free-range profile (C1, n = 216, 20.8 %), feedlot profile (C2, n = 193, 18.6 %), culled dairy cows profile (C3, n = 262, 25.2 %), and free-range profile (C4, n = 369, 35.5 %). The animal's diet and environmental conditions might have influenced the development of hoof disorders in C1 animals (P = 0.023), the proportion of animals that were re-shot was highest in C2 animals (P = 0.033), and C3 and C4 animals were most likely to suffer injuries such as severe bruising (P = 0.001). In addition, the number of stunning shots, meat pH, carcass bruises, severe hoof injuries, and liver condemnations, explained a significant variation in the incidence of various health and welfare consequences based on an animal's origin, which confirmed their importance as 'welfare iceberg' indicators. The study provided detailed data that can be included into assessment methods for the welfare of slaughter cattle, which can be tailored to specific production systems.

Claw disorders as iceberg indicators of cattle welfare: Evidence-based on production system, severity, and associations with final muscle pH.

This study presents a novel approach to use claw disorders in cattle as a retrospective welfare indicator characterized at the abattoir. A total of 1040 cattle (2080 front and back left claws) were analyzed from 143 batches, originating from feedlots, free-range, and dairy systems. Our results indicate that abnormal claw shapes (>55%) and fissures of the claw wall (>25%) had the highest prevalence, regardless of the system of origin. For the seven types of lesions monitored, numerous associations were found between lesions in the front and rear limbs typical of each production system. Ultimate meat pH was higher in animals with white line disease and skin wounds in feedlot and free-range cattle. We conclude that claw disorders can be used as an iceberg indicator to provide valuable information about animal fitness, and the ability to cope with the husbandry and pre-slaughter environment. These indicators can be used to improve the level of welfare of the animals.

Livestock hauliers' attitudes, knowledge and current practices towards animal welfare, occupational wellbeing and transport risk factors: A Mexican survey.

Mexico is the 7th largest producer of beef in the world. The livestock transport is a vital component of today's world agrifood economy that directly impacts on the development of animal production, animal welfare, public policies, labor regulations, food safety, markets and consumers. In this study two aims were established; the first aim was to identify the attitudes and perceptions of commercial hauliers towards animal welfare and their influence on the accident risks. The second aim was to characterize the current practices of the commercial cattle transport in Mexico and to detect the risk factors for animal welfare and hauliers' wellbeing. The interviews were conducted individually at the hauliers' rest points, sanitary inspection points localized along the Federal Highway 57 or at the companies' offices of cattle transportation. We used univariate, bivariate and multivariate statistics based on a hierarchical cluster analysis. The results showed that cattle transport in Mexico is characterized for long travel distances because the cattle departed from farms in the southern states of Mexico to the feedlots located in central and northern regions of the country. The journeys of short and middle distances departed from the feedlots to the slaughterhouses. The hauliers' characteristics were: age from 29 to 48 years-old, elementary or secondary studies completed, 65% of hauliers mentioned six years of experience in cattle transport, they learned about cattle transportation by means of a family member who was already engaged in this activity. The cluster analysis identified four hauliers' groups: groups 1 and 3 were related to animal welfare and groups 2 and 4 less related to animal welfare. This study showed that empathy towards cattle was a key element in identifying hauliers at risk of road accidents during cattle transportation. Years of experience in cattle transport played an important role in emphasizing closer perceptions towards welfare. Considering current trends towards increased transport times and logistics stops, there is a need to develop systems of welfare assessment and decision-making that provide tools and protocols that can minimize the biological cost to animals and hauliers, which may have been underestimated in the past.

Mexican consumers' perceptions and attitudes towards farm animal welfare and willingness to pay for welfare friendly meat products.

Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.