Sensory profiling of pears from the Pacific Northwest: Consumers' perspective and descriptive analysis.

This study used data from consumer testing, descriptive analysis (DA), and preference mapping to determine the sensory characteristics of pear cultivars from two harvest seasons in the Pacific Northwest (PNW). A trained sensory panel (n = 10) used generic DA to evaluate multiple sensory modalities of 22 pear cultivars. Six pears from summer and six from winter season were evaluated by consumers (n = 219) to assess their liking of different attributes. Results of the DA showed the trained panel significantly discriminated the summer and winter pears on most of the sensory modalities. To identify the attributes driving consumer acceptability, external preference mapping was applied. Attributes such as pear aroma, pear flavor, sweet, sour, and juicy were the most contributory attributes to the liking of the summer pears. Conversely, fermented aroma, stemmy-woody aroma, fermented flavor, stemmy-woody flavor, and grainy-gritty attributes were associated with a reduction in consumer liking. Summer cultivars, "Bartlett," coded pear 573, and "Seckel" had the broadest preference, satisfying 60% to 80% of the consumers. Seventy-five percent of the consumers identified winter cultivars "Comice" and "Paragon" as the most appealing. Overall, cluster analysis showed that different pears appeal to different types of consumers; however, summer cultivars like "Bartlett" and "Seckel" and winter cultivars like "Comice" and "Paragon" would appeal to the greatest number of consumers in the PNW market. PRACTICAL APPLICATION: Sensory attributes like pear flavor, sweet, and juicy, were important drivers of liking for pear consumers in the Pacific Northwest. These results should prove useful to pear growers and marketers to increase pear consumption in the United States.

Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes.

This study estimates consumers' willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different groups of consumers with distinct preferences for grape quality attributes and breeding technologies. The group of consumers most likely to reject gene editing considers both genetic engineering and gene editing to be breeding technologies that produce foods that are morally unacceptable and not safe to eat.

Consumer Acceptance of a Ready-to-Eat Meal during Storage as Evaluated with a Home-Use Test.

A home-use test (HUT) is one method that provides a measure of ecological validity as the product is consumed in home under common daily use circumstances. One product that benefits from being evaluated in-home are ready-to-eat (RTE) meals. This study determined consumer acceptance of microwave-thermally-pasteurized jambalaya, a multi-meat and vegetable dish from American Cajun cuisine, and a control (cooked frozen jambalaya) through an on-line home-use test (HUT) over a 12-week storage period. Paralleling the HUT, an online auction determined consumers' willingness to pay. The study also explored how the social environment may impact the liking of the meals when a partner of the participants joined the sensory evaluation of the meals. Consumers (n = 50) evaluated microwave-processed jambalaya stored at 2 °C and a control (cooked frozen jambalaya stored at -31 °C) after 2, 8 and 12 weeks of storage. Consumer liking of different sensory attributes was measured. Participants could choose to share the meals with a partner as a way to enhance ecological validity. The responses from 21 partners to the sensory-related questions were collected. After the sensory evaluation, the participants bid on the meal they had just sampled. Results showed that processing method (microwave vs. control) did not significantly influence the measured sensory attributes. Only flavor liking decreased over storage time (p < 0.05). The inclusion of partners significantly increased (p = 0.04) the liking of the appearance of the meals. The mean values of the bids for the meals ranged from $3.33-3.74, matching prices of commercially available jambalaya meals. This study found suggests that the shelf- life of microwave-processed meals could be extended up to 12 weeks without changing its overall liking. The study also shows the importance of exploring HUT methodology for the evaluation of consumers' acceptance of microwave-processed jambalaya and how including a partner could contribute to enhance ecological validity.

Does the order of presentation of extrinsic and intrinsic quality attributes matter when eliciting willingness to pay?

In this study, we estimate consumers' willingness to pay (WTP) for ready meals preserved using microwave assisted pasteurization systems (MAPS)-a novel pasteurization technology, compared to frozen, ready meals. We conducted a laboratory multi-round experimental auction for two samples of ready meal jambalaya in which appearance and sensory evaluation along with extrinsic information was sequentially disclosed to panelists. Our results suggest that when participants tasted the meals and formed an opinion from the meal itself, the liking of appearance and sensory attributes were the most impactful factors for participants' WTP regardless of other available extrinsic (name of the preservation technology and environmental impacts of each technology) attributes. The words "microwave" and "pasteurization" did not negatively impact the WTP. The order in which intrinsic and extrinsic attributes were evaluated and presented did not impact absolute WTP values, but the order did impact the weight of each attribute type on the WTP. PRACTICAL APPLICATION: The sensory perceptions had a larger effect than the name of the preservation technology and environmental impacts on the willingness to pay (WTP) for ready meals. The order of presented information to panelists did not impact absolute values of WTP. The words "microwave" and "pasteurization" did not have a negative effect on WTP.

Developing a Management Strategy for Little Cherry Disease: The Case of Washington State.

Little cherry disease (LCD) threatens the long-term economic sustainability of the Pacific Northwest sweet cherry (Prunus avium) industry. Results from a series of partial budget analyses indicate that additional investments in monitoring, testing, spraying to control for insect vectors, and removing infected trees are lower than the reduced profit losses compared with the do-nothing scenario. Also, management can prevent or lessen the negative impacts of higher little cherry virus (Velarivirus little cherry virus 1, Ampelovirus little cherry virus 2) spread rates. Our findings illustrate the importance of prevention, correct identification, and controlling for insect vectors in preventing the dissemination of LCD, for which the only known treatment is tree removal.

Assessing consumers' preferences and willingness to pay for novel sliced packed fresh pears: A latent class approach.

The North American fresh pear industry faces marketing challenges that could jeopardize its' long-term economic profitability. The production of sliced fresh pears is a promising alternative to overcome the lack of supplying consistently a product with superior quality with added convenience, potentially able to increase domestic consumption. In this paper, we used sensory evaluation and a Vickrey experimental auction to elicit consumers' preferences and willingness to pay for sliced packed fresh pears treated with SmartFresh™ (1-methylcyclopropene)and subsequently with a ripening compound (RC) in the form of glyoxylic acid at different concentration levels (1%, 2%, 3%, and control). Panelists were willing to pay a price premium equivalent to $0.119/2 oz packet for the 2% RC sample, $0.055/2 oz packet for the 3% RC sample, and $0.025/2 oz packet for the 1% RC sample compared to the control sample. Results from a market segmentation analyses indicate the presence of two groups in the panelist sample. The group that liked sliced pears assigned higher importance to locally grown fruit and price, shopped at conventional retailer grocery stores, had fewer children in the household, and were younger compared to the group that disliked sliced pears.