The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter.

Black Americans in the US not only suffered from disproportionately high hospitalization and death rates throughout the pandemic but also from the consequences of low COVID-19 vaccination rates. This pattern of disparity is linked to distrust of public health systems that originates from a history of medical atrocities committed against Black people. For that reason, mitigation of race-based inequity in COVID-19 impacts might find more success in grassroots information contagion than official public health campaigns. While Black Twitter is well-positioned as a conduit for such information contagion, little is known about message characteristics that would afford it. Here, we tested the impact of four different message frames (personalization, interactive, fear appeal, neutral) on the social contagion potential of bi-modal social media messages promoting COVID-19 vaccinations and finding personalized messages to be the most shareable. Wary of recommending personalization as the blueprint for setting a social contagion health campaign in motion, we probed further to understand the influence of individual-level variables on the communicability of personalized messages. Subsequently, regression models and focus group data were consulted, revealing that thinking styles, vaccine confidence levels, and attitudes toward social media were significant factors of influence on the contagion potential of personalized messages. We discussed the implications of these results for health campaigns.

Demographic variation in how the social brain processes news messages.

A high capacity for visual perception distinguishes Homo sapiens from other primates. This human ability to detect social cues and retain visual records of social networks has been tested mostly with static facial images in laboratory settings. However, media consumption has become closely entangled with the way social life is navigated. Therefore, the study reported here tested demographic differences (gender and education) in visual information processing of social and nonsocial objects featured in audiovisual news content. Women recognized (accuracy) and recalled (salience) social images better than men. On the other hand, men were more skilled at recognizing, but not recalling, nonsocial images. Participants with lower educational levels recognized and recalled fewer images than individuals with higher educational levels. Interactions between demographic variables and time suggest that memory records for social images are more stable than those for nonsocial images. Memory may have survival-relevant importance, serving navigational functions that vary across environmental demands, resulting in differences across demographic groups.

"Happy warriors" revisited: hedonic and agonic display repertoires of presidential candidates on the evening news.

Absent from most analyses of political news are detailed assessments of the candidates' nonverbal behavior, which has been shown experimentally to have considerable persuasive influence. Unlike attractiveness and other relatively stable aspects of appearance, facial displays are highly variable and reveal important moment-to-moment information about the emitter's internal state. In this paper we argue that facial displays are influential elements within political news and examine the character of televised candidate displays over four presidential election cycles. The analysis considers coverage of major party nominees shown during the general elections of 1992, 1996, 2000, and 2004 on the major broadcast networks (ABC, CBS, and NBC). To motivate our hypotheses, we draw on the biopolitics literature that has identified three classes of displays relevant to the study of nonverbal political behavior: happiness/reassurance, anger/threat, and fear/ evasion. The analysis focuses on the relationship between the display types shown in election coverage, the context in which the displays are shown, and candidate standings in the polls.

Turning sexual science into news: sex research and the media.

In this article we report on the findings of a two-part project investigating contemporary issues in sexuality researchers' interaction with journalists. The goal of the project was to explore best practices and suggest curricular and training initiatives for sexuality researchers and journalists that would enhance the accurate dissemination of sexuality research results in the media. We present the results of a survey of a convenience sample of 94 sexuality researchers about their experiences and concerns regarding media coverage and a summary of the main themes that emerged from an invitational conference of sexuality researchers and journalists. In addition, we present some preliminary recommendations for training and best practices. Topics assessed include reporting accuracy; sex researchers' comfort with various topics, media, and journalists; researchers' perceptions of the purpose and content of articles; concern about the impact of media coverage; and training for sexuality researchers.