1.
J Health Care Mark
; 8(2): 4-13, 1988 Jun.
Artículo
en Inglés
| MEDLINE
| ID: mdl-10302549
RESUMEN
As a basis for better understanding the health care consumer and identifying ways to segment the health care market, the authors report the results of an empirical investigation of the external search process patients undertake to find a physician. The impact of a patient's perceived illness severity on this process also is investigated. Implications of the findings are discussed.