RESUMEN
Bay of Bengal in southern Bangladesh is a major source of water from coastal aquifers, but prone to contamination by seawater intrusion, making climate-vulnerable populations and economies unfit for potable, agricultural water, adopting crops, etc. The study area located in Khulna district lies in the southwestern coast of the country is among the most vulnerable due to its salinity issues. Therefore, this study identified fresh groundwater potential zones in the southwestern coastal zones of the country suited for community usage helping coastal peoples meet their demands. This study focused on twelve thematic layers employing remote sensing and GIS with analytical hierarchy process. Here, groundwater salinity is 84% brackish to saline over 70% of the region [electric conductivity: 295-16,295 micro-Siemens/cm]. However, groundwater chloride in 88% signifies a slightly to medium salty zone. The annual average rainfall reduced surface water infiltration in 75% of the area with little to very slightly soil salinity. The fresh groundwater resource zone has classified based on its potentiality as: very high (0.52%)-for drinking, agricultural irrigation, or industrial work; high (25%)-marginal salinity suitable for agricultural or industrial uses; low (11%)-low salinity, but usable for high salt tolerant crops in irrigation; and very low (64%)-very high groundwater salinity, and not suitable for human consumption and community uses. Finally, this study will help develop sustainable groundwater resources in the coastal region and a fresh groundwater supply plan in saline-prone areas.