Sexual Consent, Alcohol Use, and Greek Membership: Testing Measurement Invariance and Group Mean Differences of Two Sexual Consent Measures.

Research into sexual consent among college students often focuses on gender and Greek community involvement differences. However, few studies have validated sexual consent measures used for such comparisons. The present study applied a structural equation modeling (SEM) framework to assess the psychometric properties and measurement invariances of two prevalent sexual consent measures across Greek membership and gender groups - the Sexual Consent-Related Behavior Intentions Scale and the Alcohol and Sexual Consent Scale. After establishing measurement invariance, the latent group means were tested between genders and Greek community status. The results with 501 college men (318 fraternity members and 183 non-fraternity members) and 1506 college women (1187 sorority women and 319 nonsorority women) suggested that both scales achieved scalar invariance, permitting confident usage for comparisons across Greek memberships and genders. The latent mean analyses revealed significant differences in intentions to negotiate sexual consent and beliefs regarding alcohol-involved sexual assault among the different groups.

Exposure to Pro and Anti-Cannabis Social Media Messages and Teens' and College Students' Intentions to Use Cannabis.

Content analyses have documented that posts about cannabis are increasingly common on social media. The relationship between the cannabis-related content to which teens and college students are exposed on social media and how such content may be associated with intentions to use and use of cannabis is less known, however. We conducted an online survey with teens (N = 350) who lived in Washington state using online survey panel participants in June 2018 and with college students (N = 966) in a Washington state-wide university system in February and March 2019. Participants in both samples reported seeing both pro-cannabis and anti-cannabis messages on social media platforms. Exposure to pro-cannabis messages on social media was associated with an increased intention to use cannabis. Exposure to anti-cannabis messages on social media was indirectly associated with decreased intentions to use cannabis through negative outcome beliefs of cannabis use and, among college students, through perceived norms. Among college students specifically, exposure to pro-cannabis messages on social media was also associated with more frequent cannabis use. Health communicators could focus anti-cannabis messaging on negative outcome beliefs among teens and college students as well as norms among college students to potentially influence constructs associated with intentions and use.

The impact of sexual scripts in brand-generated cannabis social media posts on sex-related cannabis expectancies: Does body appreciation moderate effects?

INTRODUCTION: Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex-related cannabis expectancies-sexual risk and sexual enhancement-and whether body appreciation moderated these relationships. METHODS: We conducted an online experiment with college students in Washington state. Participants viewed three brand-generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation. RESULTS: Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p < 0.01), which was associated with increased cannabis sex enhancement expectancies (b = 0.34, p < 0.001) and decreased cannabis sexual risk expectancies (b = -0.16, p < 0.001); exposure to such advertisements were also associated with increased perceptions of cannabis sexual risk scripts (b = 0.61, p < 0.001), which was associated with increased cannabis sexual risk expectancies (b = 0.53, p < 0.001). Body appreciation was associated with increased cannabis sex enhancement expectancies (b = 0.13, p < 0.01) and moderated the relationship between exposure to sexualised ads and cannabis sex enhancement expectancies (b = -0.21, p < 0.01). DISCUSSION AND CONCLUSIONS: Practitioners may want to consider how to increase critical consumption of cannabis content on digital media. Researchers should consider the possible role of body appreciation as it relates to cannabis and sex enhancement expectancies.

Explaining College Men's Rape Myth Acceptance: The Role of Sports Media, Masculine Norms & Fraternity Membership.

Sexual assault is a serious public health issue that is particularly pervasive on U.S. college campuses, and it is well established that men's acceptance of rape myths is associated with negative, and even harmful, attitudes and behaviors toward women. Given the association of rape myths with sexual assault, there is a critical need to identify factors associated with men's acceptance of such myths. To this end, we surveyed 318 fraternity men and 183 non-fraternity college men in the United States to test whether sports media use and conformity to masculine norms, specifically beliefs in controlling women and sexual permissiveness, are associated with rape myth acceptance. Results showed that, after controlling for demographic characteristics including fraternity membership, regular sports media exposure, conformity to masculine norms that support control over women and permissive sexual activity (e.g. playboy norms), were positively associated with rape myth acceptance. This study contributes to a better understanding of multidimensional relationships between sports media consumption, conformity to masculine norms, and rape-supportive culture among young men.

Sexual Scripts and Sexual Consent: Gender Stereotypes, Music-Media Messages, and Sexual Consent Expectancies Among College Men and Women.

The pervasiveness of sexual assault among college women prompted examination of college students' sexual-consent expectancies using sexual scripting theory as a framework. We aimed to understand how personal beliefs, experiences with sexual violence, and dominant cultural gendered sexual scripts in music media inform sexual-consent expectancies among a sample of primarily White heterosexual college students at a northwestern university (n = 364). Participants viewed music videos with sexual and objectifying content and reported their perceptions of how women were portrayed. Linear mixed modeling with Maximum Likelihood with interactions by biological sex revealed associations between past sexual victimization and lower expectancies to adhere to a sexual partner's consent wishes. Men with a history of perpetrating sexual violence had lower expectancies to ask for consent, and women with more traditional sexual stereotypes had lower expectancies to seek consent or refuse unwanted sex. Having lower expectancies to adhere to a partner's consent wishes was associated with holding more traditional sexual stereotypes for both men and women. Participants who perceived women as powerlessness in viewed music videos had lower expectancies to ask for consent from a sexual partner, to refuse unwanted sexual advances, and to adhere to a decision regarding sexual consent. Through the lens of sexual scripting theory, results advance understanding of how the intersection of biological sex, experiences of sexual violence, gendered beliefs, and cultural scripts in music media inform young adults' sexual expectancies and potential for sexual risk. Implications for prevention include addressing gendered sexual scripts to reduce ambiguity around sexual consent among college students. Media-based interventions are discussed as a strategy toward this end.

Examining science and media literacy health communication messages to reduce intentions to use cannabis while pregnant.

OBJECTIVE: Although use of cannabis during pregnancy can be detrimental to the fetus, use of cannabis during pregnancy has increased. Pregnant people are often exposed to incorrect information about cannabis use during pregnancy online and have expressed a desire for additional information about the effects of using cannabis while pregnant. We wanted to design and test a brief intervention promoting media literacy and science literacy and assess whether exposure would reduce intentions to use cannabis during pregnancy. METHOD: We created two sets of messages, one with a focus on increasing media literacy and another on increasing science literacy. Messages were either presented in a narrative/story or nonnarrative formats. Participants who identified as female, aged 18-40, were recruited online via a Qualtrics panel to participate in the online experiment. We used multigroup structural equation modeling (SEM) to model the relationships across message groups. RESULTS: Results suggested that increased awareness about potential harms of Tetrahydrocannabinol to the fetus was associated with intentions to reduce cannabis use while pregnant in the science literacy conditions for both message types (science narrative b = .389, p = .003; science nonnarrative b = .410, p ≤ .001). Increased media literacy for source was associated with intentions to reduce cannabis use during pregnancy in the media literacy nonnarrative group (b = .319, p = .021) but was not significant for the media literacy narrative condition. CONCLUSIONS: Messages focused on both media literacy and science literacy may be of value to pregnant people who use cannabis, with science literacy likely having a more direct effect. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Perceived Realism and Wishful Identification: College Students' Perceptions of Alcohol Ads and Their Intentions to Sexually Coerce with or Without Using Alcohol.

Sexual coercion is a serious health problem in the United States, and it is the most prevalent form of sexual victimization that occurs on college campuses. The present study aimed to identify factors, such as exposure to objectified women in alcohol advertisements, that may contribute to college students' intentions to sexually coerce with alcohol use and without alcohol use. We also investigated the potential effects of gender stereotypes, wishful identification of alcohol ads, perceived realism of alcohol ads, and alcohol expectancies related to sexual enhancement on students' intentions to coerce. An online experiment was conducted with 1208 students from a large Northwestern university. Participants were randomly assigned to two conditions in which they were exposed to alcohol advertisements that included either highly objectified images of women or low-objectified images of women. The regression analyses indicate beliefs in gender stereotypes were the most consistent predictor across women and men's sexually coercive intentions, regardless if alcohol was used. Wishful identification with models in alcohol advertisements was positively associated with intentions to coerce, and perceived realism of alcohol ads was negatively associated with intentions to coerce. For college men's intentions to sexually coerce using alcohol, there were significant interaction effects between exposure to highly objectified advertisements and gender stereotypes. For women's intentions to sexually coerce using alcohol, the interaction between wishful identification and perceived realism was significant. Education efforts are needed to deal with the endorsement of gender stereotypes on college campuses. Media literacy may help college students critically evaluate portrayals of women in the media, and thus, in turn, may help lower intentions to sexually coerce.

Social Media, Marijuana and Sex: An Exploratory Study of Adolescents' Intentions to Use and College Students' Use of Marijuana.

Recreational marijuana continues to be legalized in U.S. states, with popular media discussing connections between cannabis and the facilitation of sexual activity. We conducted two surveys with adolescents and college students in Washington state to examine the role of viewing social media and pro-marijuana content on sex-related marijuana expectancies and intentions to use. In Study 1, among adolescents (N = 350), we found connections between social media use, exposure to pro-marijuana content, and sex-related marijuana expectancies, with boys' sex-related marijuana expectancies predicting intentions to use marijuana. In Study 2, we expanded this research to college students (N = 966), with the addition of frequency of marijuana use as an outcome. For men, sex-related marijuana expectancies were negatively associated with marijuana use. Sex-related marijuana expectancies were not associated with intentions to use or use of marijuana among adolescent girls and college women. Our findings highlight how social media use is associated with increased exposure to pro-marijuana content for adolescents and college students, and how such content is associated with sex-related marijuana expectancies. The mixed relationships in our data between sex-related marijuana expectancies and intentions and use highlight potential gender and developmental differences.

Measurement Invariance of the Sex-Related Cannabis Expectancies Scale across Age and Gender.

Sex-related cannabis expectancies have been found to be associated with intentions to use cannabis, cannabis use, and sexual behavior. However, the construct of sex-related cannabis expectancies has been adapted from research with limited examination of the scales themselves. We tested (N = 350 adolescents age 13-17; N = 929 young adults age 18-29) measurement invariance of a sex-related cannabis expectancies scale and found the scale invariant between adolescents and emerging adults as well as between genders. But the partial invariance across age groups suggested that one item from the scale contained systematic errors in assessing the age group differences and warrants additional examination. Latent mean difference tests revealed that young people's sex-related cannabis expectancies differ between age groups and genders.

Youth's Proximity to Marijuana Retailers and Advertisements: Factors Associated with Washington State Adolescents' Intentions to Use Marijuana.

The current study explored the influences of advertising exposure, numbers of marijuana retailers, distance to retailers, and constructs from the integrative model of behavioral prediction, including outcome beliefs, perceived norms, and efficacy, on youth's intentions to use marijuana in a state in which the use of recreational marijuana is legal. A state-wide online cross-sectional survey of 350 adolescents ages 13-17, residing in Washington state, was conducted in June 2018. The results of the regression analysis suggest that exposure to marijuana advertising, positive and negative outcome beliefs, and perceived peer norms were associated with intention to use marijuana. Distances to retailers moderated the relationships between exposure to advertising and intentions, as well as between positive outcome beliefs and intentions. States that have legalized recreational marijuana should continue considering the location of retailers in relation to neighborhoods and advertising regulations to reduce the appeal to youth. Additionally, prevention efforts could aim to influence outcome beliefs and norms in an attempt to reduce adolescents' intentions to use recreational marijuana.

An Exploratory Study of Adolescents' Social Media Sharing of Marijuana-Related Content.

Adolescents often post content related to risk behaviors online, and social media posting related to substance use has been found to be associated with intentions to use substances. However, there is a dearth of research about what may motivate an adolescent to share marijuana-related content. This study aimed to examine the types of content related to marijuana that adolescents are posting on social media and what may influence such sharing. We conducted an online survey in Washington state (N = 350)-a state in which recreational marijuana use is legal for persons at age 21 years and older-and examined adolescents' social media sharing of marijuana-related content. Thirty-one percent of adolescents in our study reported sharing marijuana-related content on social media, with 24 percent of adolescent participants sharing marijuana-related memes. Peer marijuana use and perceived parents' approval of marijuana were positively associated with the likelihood of posting marijuana-related content on social media. Increased perceived parental monitoring was negatively associated with posting marijuana-related content on social media; however, increased parental media monitoring was not. Our research highlights the factors that may influence adolescents' decisions to share marijuana-related content on social media. Internal factors, such as personal beliefs, were not associated with sharing such content in the final model, whereas external factors, such as perceived peer use and parent approval, were positively associated. Our results have implications for communicators who may want to address adolescents' norm perceptions, and parents who may want to informally monitor their children instead of monitoring their children's social media.

Adolescents' Sex-Related Alcohol Expectancies and Alcohol Advertisements in Magazines: The Role of Wishful Identification, Realism, and Beliefs about Women's Enjoyment of Sexualization.

In the United States, approximately one in five sexually active teens report alcohol or drug use before their last sexual encounter. The co-occurrence of alcohol with sex increases risky behaviors, such as having unprotected sex. Magazines that target adolescents often feature alcohol advertisements with sexual innuendo and female objectification. Such advertisements may inform adolescents' expectancies that alcohol can facilitate sex. With an experimental design and path analysis, we examined 874 adolescents' (ages 15-17, M = 16.05) exposure to objectifying alcohol ads, their perceptions of the ads, and their attitudes about women's sexualization in relation to sex-related alcohol expectancies. For female adolescents we assessed their enjoyment of sexualization, and for male adolescents, we assessed their perceived enjoyment of sexualization among women. Teens' perceptions that alcohol ads promote the co-occurrence of alcohol with sex mediated the effect of ad exposure and perceived realism of the ads on sex-related alcohol expectancies. The enjoyment of sexualization construct mediated the effect of wishful identification and perceived realism on sex-related alcohol expectancies. Wishful identification also directly related to sex-related alcohol expectancies. Results challenge the alcohol industry's compliance with advertisement regulations and suggest media literacy as a strategy to promote healthy sex-related alcohol expectancies among adolescents.

Viewers' Perceptions of Objectified Images of Women in Alcohol Advertisements and Their Intentions to Intervene in Alcohol-Facilitated Sexual Assault Situations.

Alcohol-facilitated sexual assault is a serious problem on college campuses, and bystander intervention has been shown to be a successful method in reducing sexual assaults. Although there are a number of factors associated with individuals' intentions to intervene in sexual assault situations, the media's cultural scripts that link alcohol consumption to sexual success may play a role. Alcohol advertisements, in particular, routinely portray women as sexual objects and often link alcohol consumption to sexual success; therefore, exposure to such content may be negatively associated with people's intentions to intervene in alcohol-facilitated sexual assault situations. Thus, the current study investigated if exposure to and perceptions of objectified images of women in alcoholic beverage advertisements were associated with college students' intentions to intervene in alcohol-facilitated sexual assault situations. Undergraduate college students (N = 1208) were randomly assigned to view three alcohol advertisements that either included highly-objectified or low-objectified women, and then they reported their perceptions of the women in each of the alcohol advertisements and their intentions to intervene in sexual assault situations. Hierarchical regression analyses indicated that individuals' perceptions of alcohol advertisements moderate the relationship between exposure to objectifying alcohol advertisements and intentions to intervene in sexual assault situations.

Rape Myth Acceptance, Efficacy, and Heterosexual Scripts in Men's Magazines: Factors Associated With Intentions to Sexually Coerce or Intervene.

Sexual coercion has gained researchers' attention as an underreported form of sexual abuse or harm. The percentage of male and female college students who reported engaging in sexual coercion was as high as 82% for verbally coercive behaviors over the course of a year. Guided by heterosexual scripting theory and the integrated model of behavioral prediction, we examine potential factors associated with college students' intentions to sexually coerce or to intervene when friends plan to sexually coerce (bystander intention). Factors included young college students' beliefs about rape myth acceptance, perceived norms, efficacy to reduce sexual-assault risk, and exposure to men's and women's magazines. As predicted, results indicate rape myth acceptance was positively associated with intentions to sexually coerce, and negatively associated with bystander intentions to intervene. Students' efficacy to reduce sexual-assault risk was negatively associated with intentions to sexually coerce, and positively associated with bystander intentions. Exposure to the heterosexual scripts in men's magazines, which connect sexual prowess to masculinity, was associated with intentions to sexually coerce. Exposure to magazines was not associated with bystander intentions to intervene. Overall, an understanding of the independent contribution of these factors toward sexual coercion and intervention has implications for dating violence prevention programming.

The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting.

Among the existing sexual assault prevention efforts on college campuses, few use mass communication strategies designed to simultaneously entertain and educate. Although many entertainment-education efforts are guided by social cognitive theory, other theories may be useful in entertainment-education design. Previous research has found that social cognitive theory and social norms theory can successfully influence participants' perceived norms and efficacy related to sexual assault reduction; however, whether such results can be replicated in a naturalistic setting and the extent to which the guiding theoretical foundation may influence outcomes remain unknown. We used a pre- and posttest field experiment with college students in residence halls to assess how different theoretical foundations may influence effects. Over the course of a semester, the participants viewed eight mini-magazines developed using (1) social cognitive theory, (2) social norms theory, (3) a combination of both theoretical frameworks, or (4) a control condition with no sexual assault prevention messaging. Participants in the combined content condition had greater levels of self-efficacy related to sexual assault prevention and more accurate norm perceptions. There were also effects for the mini-magazines developed with only one theoretical framework. Overall, we found that multiple theories can effectively guide entertainment-education message development.

Law & Order, CSI, and NCIS: The Association Between Exposure to Crime Drama Franchises, Rape Myth Acceptance, and Sexual Consent Negotiation Among College Students.

Previous research has identified that exposure to the crime drama genre lowers rape myth acceptance and increases sexual assault prevention behaviors such as bystander intervention. However, recent content analyses have revealed marked differences in the portrayal of sexual violence within the top three crime drama franchises. Using a survey of 313 college freshmen, this study explores the influence of exposure to the three most popular crime drama franchises: Law & Order, CSI, and NCIS. Findings indicate that exposure to the Law & Order franchise is associated with decreased rape myth acceptance and increased intentions to adhere to expressions of sexual consent and refuse unwanted sexual activity; whereas exposure to the CSI franchise is associated with decreased intentions to seek consent and decreased intentions to adhere to expressions of sexual consent. Exposure to the NCIS franchise was associated with decreased intentions to refuse unwanted sexual activity. These results indicate that exposure to the specific content of each crime drama franchise may have differential results on sexual consent negotiation behaviors.

Establishing and adhering to sexual consent: the association between reading magazines and college students' sexual consent negotiation.

Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effects of this medium are not as frequently researched as are other forms of media. The current study tested whether exposure to magazines was associated with intentions related to sexual consent negotiation. A survey of 313 college students indicated that exposure to men's magazines was significantly associated with lower intentions to seek sexual consent and lower intentions to adhere to decisions about sexual consent. In contrast, exposure to women's magazines was significantly associated with greater intentions to refuse unwanted sexual activity. Overall, the findings of this study further reinforce the critical need for responsible and realistic portrayals of sex in entertainment media, specifically magazines.

Health promotion messages in entertainment media: crime drama viewership and intentions to intervene in a sexual assault situation.

Popular crime dramas have tackled sensitive issues such as sexual assault with increasing frequency over the past 20 years. These popular programs increasingly demonstrate the emotional and physical effect of sexual assault on its victims, and in some instances they depict individuals being rewarded for intervening to prevent or stop an assault in progress. It is possible that this content could affect attitudes related to sexual assault prevention. However, no previous research has examined this possibility. In the fall 2008 semester, 508 undergraduates at a large northwestern university completed a questionnaire about media use and bystander intervention in a sexual assault situation. Results from hierarchical regressions lend support for the integrative model of behavioral prediction in that instrumentality, rape myth acceptance, perceived social norms, perceived efficacy related to intervening, and exposure to primetime crime dramas were associated with participants' intentions to intervene in a sexual assault. The results suggest that crime dramas may be a useful venue for prevention messages as exposure to crime dramas uniquely contributed to intentions to intervene in a sexual assault.

Targeting adolescents? The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 1999-April 2000.

This study compared alcoholic and nonalcoholic beverage advertising to which adolescents are exposed. A census of beverage advertising (N = 757) in popular magazines and television during November 1999-April 2000 was analyzed. Most alcohol ads appeared in Sports Illustrated (110), Rolling Stone (98), and Playboy (75) and outnumbered nonalcoholic beverage advertising by 3 to 1. Alcohol was almost never associated with dining. Alcohol ads emphasized sexual and social stereotypes and lacked diversity. One of every 6 magazine alcohol ads, and 1 of every 14 video-based ads, appeared to target teenagers. Many similarities existed between alcohol and nonalcohol ads. We conclude that alcohol is advertised heavily to youth through placement and appeals. The fact that themes in alcohol ads frequently parallel those in nonalcoholic beverage ads may further increase youths' receptivity.

Evaluation of an American Legacy Foundation/Washington State Department Of Health Media Literacy Pilot Study.

A pretest-posttest quasi-experiment was used to evaluate a pilot test of a media literacy curriculum implemented during summer 2001 in Washington state. As expected, media literacy training reduced youths' beliefs that most peers use tobacco, increased their understanding of advertising techniques, and increased their levels of efficacy regarding the extent to which they would participate in advocacy and prevention activities. Mixed results were found for skepticism, which appeared to suffer from a ceiling effect, and surprising results were found for desirability, also seemingly an artifact of the measures used. The results indicate that media literacy training combining skill development with a motivational component represents a promising avenue for tobacco use prevention efforts. The study also helps establish some reliable outcome measures for media literacy evaluations, but additional testing should continue to pursue the development of a complete battery of reliable and valid indicators.