Effects of Instagram Body Portrayals on Attention, State Body Dissatisfaction, and Appearance Management Behavioral Intention.

Research has suggested that Instagram is detrimental to one's body image and health, as a result of its image-driven nature and the social comparisons that are commonly made between users' bodies and the bodies they see portrayed. This study was designed to provide a better understanding of the effects of thin and fat body types portrayed in Instagram posts. This was done by examining how such body type portrayals influence attention to the posts, in addition to influencing outcomes such as body dissatisfaction and appearance management behavioral intentions. A total of 309 college students viewed 30 Instagram posts in an online experiment with a 2 (portrayed body type: thin vs. fat) X 15 (message repetition) within-subjects design. The findings indicate that thin-body portrayals increase audience self-reported attention to the posts and state body dissatisfaction, but female users who self-perceive themselves as fat report a similar level of attention to the posts regardless of portrayed body types. Additionally, Instagram use (defined as the number of photos users personally post) is found to moderate the effects of the body portrayals.

Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers.

The current study was designed to examine effective message strategies that can be employed in designing mediated communication messages to improve clinical trial research participation. In the study, a total of 300 participants completed an online experiment in which they responded to five different clinical trial recruitment advertisements whose information sources varied in their credentials and race. Overall, peer-featured ads in which previous clinical trial participants communicated their prior experience in clinical trial participation, compared to expert-featured ads in which medical doctors communicated information about clinical trials, led to higher message and topic relevance, higher message credibility, more favorable attitudes toward clinical trials, and higher intentions to participate in future clinical trials. Further, there was a statistically significant interaction among source credentials, racial match (between source and participant), and participant's race on message and topic relevance such that both White and Black participants rated ads from racially mismatched peers highly effective (greater message and topic relevance); however, for doctor featured ads, White participants reported higher message and topic relevance for racially matched (White doctor) ads, and Black participants reported higher message and topic relevance for racially mismatched (White doctor) ads. We discuss theoretical and practical implications.