Gossip and reputation in everyday life.

Gossip-a sender communicating to a receiver about an absent third party-is hypothesized to impact reputation formation, partner selection, and cooperation. Laboratory experiments have found that people gossip about others' cooperativeness and that they use gossip to condition their cooperation. Here, we move beyond the laboratory and test several predictions from theories of indirect reciprocity and reputation-based partner selection about the content of everyday gossip and how people use it to update the reputation of others in their social network. In a Dutch community sample (N = 309), we sampled daily events in which people either sent or received gossip about a target over 10 days (ngossip = 5284). Gossip senders frequently shared information about targets' cooperativeness and did so in ways that minimize potential retaliation from targets. Receivers overwhelmingly believed gossip to be true and updated their evaluation of targets based on gossip. In turn, a positive shift in the evaluation of a target was associated with higher intentions to help them in future interactions, and with lower intentions to avoid them in the future. Thus, gossip is used in daily life to impact and update reputations in a way that enables partner selection and indirect reciprocity. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

Helmholtz Versus Haute Couture: How Horizontal Stripes and Dark Clothes Make You Look Thinner.

In Helmholtz's illusion, a square with horizontal stripes appears taller than an identical square with vertical stripes. This effect has also been observed in experiments with human stimuli, where a human figure wearing a dress with horizontal stripes appears thinner than a drawing clad in vertical stripes. These findings do not agree with the common belief that clothes with horizontal stripes make someone appear wider, neither do they disentangle whether the horizontal or vertical stripes account for the thinning effect. In the present study, we focused on the effect of horizontal stripes in clothes comparing horizontal stripes against no-stripes (not against vertical; Experiments 1 and 2), using photos of a real-life female model, and controlling for the average luminance of the stripes (Experiment 2). Results showed that horizontal stripes and lower luminance have-independently-a small-to-moderate thinning effect on the perceived size of the body, and the effect is larger when the two variables are combined. In Experiment 3, we further show that the thinning effect due to the luminance of the dress is enhanced when the general background gets darker.