Calidad de productos alimentarios anunciados por televisión antes y después del plan para mejorar su composición, 2017-2020 / Quality of food products announced on television before and after the plan to improve their composition, 2017–2020

Objetivo: Comparar la calidad nutricional de los alimentos y bebidas anunciados por televisión en España antes y después del plan para mejorar su composición. Método: Se grabaron las emisiones por televisión digital terrestre (TDT) en horario infantil de los canales más populares. Se registraron los productos anunciados en los cortes comerciales y su composición nutricional. Se comparó su distribución de frecuencias por categorías alimentarias y su adherencia al perfil nutricional de la Organización Mundial de la Salud en 2017 y 2020. Resultados: En 256 horas de emisión se identificaron 173 productos (78 en 2017 y 95 en 2020). Los más anunciados fueron los chocolates (26,9% en 2017 y 22,1% en 2020). El 76,3% de los productos anunciados eran no saludables (76,9% en 2017 y 75,8% en 2020; p = 0,86). Conclusiones: El perfil nutricional de los productos anunciados por televisión, mayoritariamente no saludables, no cambió tras la implantación del plan para mejorar su composición. Es preciso regular la publicidad alimentaria para proteger a los niños. (AU)

Objective: To compare the nutritional quality of the foods and beverages advertised on television in Spain, before and after the plan to improve their composition. Method: DTT broadcasts of the more popular channels were recorded in children's hours. Every advertised products in commercial breaks were registered and their nutritional data collected. We compared the distribution of frequencies by food categories and their adherence to the nutritional standards of the World Health Organization in 2017 and 2020. Results: In 256 h of broadcasting we identified 173 products (78 in 2017 and 95 in 2020). The most advertised products were chocolates (26.9% in 2017 and 22.1% in 2020). 76.3% of the products advertised were unhealthy (76.9% in 2017 vs. 75.8% in 2020; p = 0.86). Conclusions: The nutritional profile of the foods and drinks advertised on television, mostly unhealthy, did not change after the implementation of the plan to improve their composition. A regulation is needed to protect children from food advertising. (AU)

[Quality of food products announced on television before and after the plan to improve their composition, 2017-2020]. / Calidad de productos alimentarios anunciados por televisión antes y después del plan para mejorar su composición, 2017-2020.

OBJECTIVE: To compare the nutritional quality of the foods and beverages advertised on television in Spain, before and after the plan to improve their composition. METHOD: DTT broadcasts of the more popular channels were recorded in children's hours. Every advertised products in commercial breaks were registered and their nutritional data collected. We compared the distribution of frequencies by food categories and their adherence to the nutritional standards of the World Health Organization in 2017 and 2020. RESULTS: In 256h of broadcasting we identified 173 products (78 in 2017 and 95 in 2020). The most advertised products were chocolates (26.9% in 2017 and 22.1% in 2020). 76.3% of the products advertised were unhealthy (76.9% in 2017 vs. 75.8% in 2020; p=0.86). CONCLUSIONS: The nutritional profile of the foods and drinks advertised on television, mostly unhealthy, did not change after the implementation of the plan to improve their composition. A regulation is needed to protect children from food advertising.

Adherence to nutritional recommendations in vending machines at secondary schools in Madrid (Spain), 2014-2015 / Adherencia a las recomendaciones nutricionales en máquinas expendedoras en centros de enseñanza secundaria de Madrid (España), 2014-2015

Objective: To describe the nutritional content of products offered in food and drink vending machines at secondary schools in the Madrid Autonomous Community (Spain), and to evaluate these items’ adherence to the nutritional recommendations of the National Health System Consensus Document on School Food. Methods: Cross-sectional study of a sample of 330 secondary schools in Madrid across the period 2014-2015. Secondary school vending machines were identified by telephone interview. The products offered in a representative sample of six machines were identified by inspection in situ, and their nutritional composition was obtained from the labelling. Results: A total of 94.5% of the 55 products on offer failed to comply with at least one nutritional criterion of the Consensus Document on School Food. The recommendation relating to sugar content registered the highest level of non-compliance, with 52.7% of products, followed by the recommendations relating to energy (47.3%) and fats (45.5%). The mean number of unmet criteria was 2.2, with this figure being higher in foods than in drinks (2.8 versus 1; p <0.01). Conclusion: Almost all the products on display in secondary school vending machines in Madrid were in breach of the Consensus Document on School Food, mainly due to an excess of calories, sugars and fats. Compulsory nutritional criteria and a procedure for monitoring adherence should be established, specifying those responsible for performing this task and the corrective measures to be applied in the event of non-compliance

Objetivo: Describir el contenido nutricional de los productos ofertados en las máquinas expendedoras de alimentos y bebidas de los centros de educación secundaria de la Comunidad de Madrid (España), y evaluar su adherencia a las recomendaciones nutricionales del Documento de Consenso del Sistema Nacional de Salud sobre la Alimentación en los Centros Educativos. Métodos: Estudio transversal sobre una muestra de 330 centros de educación secundaria de la Comunidad de Madrid durante 2014-2015. Las máquinas expendedoras se identificaron mediante entrevista telefónica. Los productos ofertados en una muestra representativa de seis máquinas se identificaron mediante inspección in situ, y su composición nutricional se obtuvo del etiquetado. Resultados: El 94,5% de los 55 productos ofertados incumplía al menos uno de los criterios nutricionales del documento de consenso. La recomendación relativa al contenido de azúcares presentó el mayor grado de incumplimiento, con un 52,7% de los productos, seguida de las relativas a la energía (47,3%) y las grasas (45,5%). La media de criterios incumplidos fue de 2,2, siendo superior en los alimentos que en las bebidas (2,8 frente a 1; p <0,01). Conclusión: Casi todos los productos de las máquinas expendedoras de los centros de educación secundaria de la Comunidad de Madrid incumplen el Documento de Consenso, principalmente por exceso de calorías, azúcares y grasas. Se recomienda establecer criterios nutricionales de obligado cumplimiento y un procedimiento para monitorizar la adherencia a los mismos, con identificación de sus responsables y previsión de medidas correctoras en caso de incumplimiento

Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.

OBJECTIVES: To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. METHODS: This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. RESULTS: Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. CONCLUSIONS: There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.

Adherence to nutritional recommendations in vending machines at secondary schools in Madrid (Spain), 2014-2015.

OBJECTIVE: To describe the nutritional content of products offered in food and drink vending machines at secondary schools in the Madrid Autonomous Community (Spain), and to evaluate these items' adherence to the nutritional recommendations of the National Health System Consensus Document on School Food. METHODS: Cross-sectional study of a sample of 330 secondary schools in Madrid across the period 2014-2015. Secondary school vending machines were identified by telephone interview. The products offered in a representative sample of six machines were identified by inspection in situ, and their nutritional composition was obtained from the labelling. RESULTS: A total of 94.5% of the 55 products on offer failed to comply with at least one nutritional criterion of the Consensus Document on School Food. The recommendation relating to sugar content registered the highest level of non-compliance, with 52.7% of products, followed by the recommendations relating to energy (47.3%) and fats (45.5%). The mean number of unmet criteria was 2.2, with this figure being higher in foods than in drinks (2.8 versus 1; p <0.01). CONCLUSION: Almost all the products on display in secondary school vending machines in Madrid were in breach of the Consensus Document on School Food, mainly due to an excess of calories, sugars and fats. Compulsory nutritional criteria and a procedure for monitoring adherence should be established, specifying those responsible for performing this task and the corrective measures to be applied in the event of non-compliance.

Nutrition and health claims in products directed at children via television in Spain in 2012 / Alegaciones nutricionales y de salud en productos dirigidos a niños por televisión en España en 2012

Objective: To describe the use of nutrition and health claims in products directed at children via television in Spain and to analyse their nutrient profile. Methods: A cross-sectional study of television food advertisements over 7 days in five Spanish television channels popular among children. The products were classified as core, non-core or miscellaneous, and as either healthy or less healthy, according to the United Kingdom Nutrient Profile Model. We registered all claims contained on the product (packaging and labelling) and its advertisement. We calculated the frequency distributions of health and nutrition claims. Results: During the 420hours of broadcasting, 169 food products were identified, 28.5% in the dairy group and 60.9% in the non-core category. A total of 53.3% of products contained nutrition claims and 26.6% contained health claims; 62.2% of the products with claims were less healthy. Low-fat dairy products were the food category containing the highest percentage of health and nutrition claims. Conclusion: Over half of all food products marketed to children via television in Spain made some type of nutrition or health claim. Most of these products were less healthy, which could mislead Spanish consumers (AU)

Objetivo: Describir la frecuencia de uso de alegaciones nutricionales y de salud en productos dirigidos a niños por televisión en España y analizar su perfil nutricional. Métodos: Estudio descriptivo transversal de publicidad alimentaria en cinco canales de televisión españoles populares entre los niños durante 7 días. Los productos se clasificaron como esenciales, no esenciales y misceláneos, y como saludables o menos saludables, según el perfil nutricional del Reino Unido. Se registraron las alegaciones nutricionales o de salud presentes en el producto o el anuncio correspondiente, y se calculó su distribución de frecuencias. Resultados: Durante las 420 horas de emisión se identificaron 169 productos alimentarios, el 28,5% del grupo lácteos y el 60,9% no esenciales. El 53,3% de los productos presentaban alegaciones nutricionales y el 26,6% alegaciones de salud. El 62,2% de los productos con alegaciones fueron menos saludables. Los productos lácteos bajos en grasa fueron la categoría alimentaria que contenía el porcentaje más alto de alegaciones nutricionales y de salud. Conclusión: Más de la mitad de los productos alimentarios anunciados para niños por televisión en España presentaban alegaciones nutricionales o de salud. La mayoría de esos productos eran menos saludables, pudiendo inducir a confusión a los consumidores españoles (AU)

Nutrition and health claims in products directed at children via television in Spain in 2012.

OBJECTIVE: To describe the use of nutrition and health claims in products directed at children via television in Spain and to analyse their nutrient profile. METHODS: A cross-sectional study of television food advertisements over 7 days in five Spanish television channels popular among children. The products were classified as core, non-core or miscellaneous, and as either healthy or less healthy, according to the United Kingdom Nutrient Profile Model. We registered all claims contained on the product (packaging and labelling) and its advertisement. We calculated the frequency distributions of health and nutrition claims. RESULTS: During the 420hours of broadcasting, 169 food products were identified, 28.5% in the dairy group and 60.9% in the non-core category. A total of 53.3% of products contained nutrition claims and 26.6% contained health claims; 62.2% of the products with claims were less healthy. Low-fat dairy products were the food category containing the highest percentage of health and nutrition claims. CONCLUSION: Over half of all food products marketed to children via television in Spain made some type of nutrition or health claim. Most of these products were less healthy, which could mislead Spanish consumers.