How does prestige bias affect information recall during a pandemic?

The prestige theory of evolution states that our memory has an intrinsic bias to memorize information from someone of prestige. However, the evidence for information recall is mainly focused on content bias. Considering that the prestige bias can be advantageous in selecting information in contexts of uncertainty, this study assessed whether, in the scenario of the COVID-19 pandemic, the prestige bias would be favored over other models that do not possess the prestige spirit characteristics. The study was conducted through an online experiment, where participants were subjected to reading fictitious text, followed by a surprise recollection. Data were analyzed using a generalized linear mixed model, Poisson family, and logistic regression. The results showed that prestige is only prioritized in the recall due to the family model and does not present any difference from the other models tested. However, it influenced the recall of specific information, suggesting its role as a factor of cultural attraction. Furthermore, we observed that trust in science-oriented profiles can influence the recall of information during a health crisis. Finally, this study highlights the complexity of the functioning of the human mind and how several factors can act simultaneously in the recall of information.

Exploring Large Digital Bodies for the Study of Human Behavior.

Internet access has become a fundamental component of contemporary society, with major impacts in many areas that offer opportunities for new research insights. The search and deposition of information in digital media form large sets of data known as digital corpora, which can be used to generate structured data, representing repositories of knowledge and evidence of human culture. This information offers opportunities for scientific investigations that contribute to the understanding of human behavior on a large scale, reaching human populations/individuals that would normally be difficult to access. These tools can help access social and cultural varieties worldwide. In this article, we briefly review the potential of these corpora in the study of human behavior. Therefore, we propose Culturomics of Human Behavior as an approach to understand, explain, and predict human behavior using digital corpora.

Does prestige bias influence the recall and transmission of COVID-19-related information? Protocol registration for an experimental study conducted online.

In epidemic and pandemic contexts, such as that of COVID-19, epidemiological changes are continuous, and many people do not have access to accurate, up-to-date information. In this context, social learning can be an advantageous survival strategy. We investigate whether people remember and communicate information attributed to someone prestigious more often than that attributed to family members, politicians, and people with experience in public health. The experimental phase will include a recall stage and an information transmission stage, which will be based on a fictitious text containing an opinion about a drug treatment for COVID-19. There will be four versions of the text, and each participant will be assigned one of these versions for the investigation. The participants will be instructed to read the fictional story and then complete a distraction exercise. Subsequently, a recall test will be performed, where they will be asked to recount the story as accurately as possible. The second stage of the experiment is aimed at testing the transmission of information where we will conduct a linear chain transmission experiment, where eight chains of four participants will be used for each story. They will be asked to write down their recollection of the material. This text will undergo spelling error correction and then be sent to the next participant in the chain through the platform. At the end of the experiment, there will be a self-reporting questionnaire for the participants; this allows for triangulation of the data.