Queervertising: An empowerment tool for the gay men and lesbian community.

Background: Today's society clams to be more inclusive, but there has been a lack of practical examination of this area. This study analyses how advertising and society interact and evolve in parallel, with advertising seeking to balance more traditional representations - in accordance with the Mirror Theory - with mainstreaming, which can influence social change. In this case, analysis is focused on the homosexual community. Methods: A content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. Results: The results evidence the transformation of advertising. The main findings show a shift from the total invisibility of the gay men and lesbian community in the 1960s to effective and respectful integration today. Conclusions: Queervertising is proposed as a new theoretical concept as the result of gender and sexual diversity being identified in advertising over time. The inclusion of gay men and lesbians in advertising is a current trend that, moreover, offers a challenge for brands. Although this turnaround in advertising creativity should be highlighted and recognized as being to some extent responsible for changes and social evolution, the commercial messages which are found today are still not always disruptive or excessively explicit, in order to avoid some rejection by audiences.

COVID-19 Study on Scientific Articles in Health Communication: A Science Mapping Analysis in Web of Science.

The COVID-19 pandemic continues to cause a collapse in the health systems and econo-mies of many countries around the world, after 2 years of struggle and with the number of cases still growing exponentially. Health communication has become as essential and necessary for control of the pandemic as epidemiology. This bibliometric analysis identifies existing contributions, jointly studying health communication and the pandemic in scientific journals indexed. A systematic search of the Web of Science was performed, using keywords related to COVID-19 and health communication. Data extracted included the type of study, journal, number of citations, number of authors, country of publication, and study content. As the number of scientific investigations has grown, it is necessary to delve into the areas in which the most impactful publications have been generated. The results show that the scientific community has been quick to react by generating an extraordinary volume of publications. This review provides a comprehensive mapping of contributions to date, showing how research approaches have evolved in parallel with the pandemic. In 2020, concepts related to mental health, mass communication, misinformation and communication risk were more used. In 2021, vaccination, infodemic, risk perception, social distancing and telemedicine were the most prevalent keywords. By highlighting the main topics, authors, manuscripts and journals since the origin of COVID-19, the authors hope to disseminate information that can help researchers to identify subsisting knowledge gaps and a number of future research opportunities.

Closer to or further from the new normal? business approach through social media analysis.

The outbreak of COVID-19 has led to radical change in all social and economic spheres and, even today, the scope of the pandemic cannot be detailed. This unprecedent situation is challenging the global world but particularly for business. The packages of measures internationally imposed as restrictions on commercial activity, isolation and social distancing mean that business should face a transformation in order to survive in each stage of the crisis. For this purpose, a content analysis with an initial dataset with 2,610 tweets of the most representative Spanish entrepreneurial organizations was carried out in key periods of the pandemic. The findings highlight that there are collective concerns with emotional burden in the business sector that encourage action despite confusion and uncertainty. Generalized distrust of policies led business organizations to insist on innovation and adaptation as the best tools to overcome the economic effect of the crisis.

Delayed diagnosis of occult phosphaturic mesenchymal tumor in the foot.

Phosphaturic mesenchymal tumors are the main cause of tumor-induced osteomalacia, a distinctive paraneoplastic syndrome mediated by overproduction of fibroblast growth factor 23, that leads to renal phosphate wasting and hypophosphatemia. Diagnosis of this mesenchymal tumors is difficult and usually delayed for several years. We present the case of a 70-years-old-male with generalized bone pain, multiple pathological fractures and persistent hypophosphatemia, diagnosed with tumor-induced osteomalacia after 4 years of the onset of symptoms. The tumor was localized in the forefoot using Gallium 68-DOTANOC positron emission tomography-computed tomography and successfully surgically treated. This case report highlights the importance of recognizing these rare tumors, as early diagnosis can prevent long-term morbidity.

Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots.

This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.

Sentiment Analysis and Emotion Understanding during the COVID-19 Pandemic in Spain and Its Impact on Digital Ecosystems.

COVID-19 has changed our lives forever. The world we knew until now has been transformed and nowadays we live in a completely new scenario in a perpetual restructuring transition, in which the way we live, relate, and communicate with others has been altered permanently. Within this context, risk communication is playing a decisive role when informing, transmitting, and channeling the flow of information in society. COVID-19 has posed a real pandemic risk management challenge in terms of impact, preparedness, response, and mitigation by governments, health organizations, non-governmental organizations (NGOs), mass media, and stakeholders. In this study, we monitored the digital ecosystems during March and April 2020, and we obtained a sample of 106,261 communications through the analysis of APIs and Web Scraping techniques. This study examines how social media has affected risk communication in uncertain contexts and its impact on the emotions and sentiments derived from the semantic analysis in Spanish society during the COVID-19 pandemic.

Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study.

The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

Potencial de silagens de ramas de batata-doce para alimentação animal / Potential of silages of sweet-potato foliages for animal feeding

Objetivou-se avaliar o potencial de silagens de ramas de diferentes clones de batata-doce para alimentação animal. O trabalho foi realizado na Fazenda Forquilha localizada no Distrito de Batatal, município de Diamantina MG, no período de 23/12/2007 a 23/06/2008. O experimento foi conduzido no esquema de parcelas subdivididas em delineamento de blocos completos casualizados. Foram avaliadas a produtividade de matéria verde e matéria seca das ramas e a composição químico-bromatológica, além do perfil fermentativo de suas silagens, em três idades de colheita (120, 150 e 180 dias), em oito clones de batata doce. A produtividade de matéria seca não variou com a época de colheita das ramas, obtendo-se média de 6,01t ha-1. Os teores de matéria seca nas ramas aumentaram com o ciclo da cultura, verificando-se teores médios de 11,94; 12,16 e 19,62 por cento, aos 120, 150 e 180 dias após o corte, respectivamente. As silagens das ramas de batata-doce apresentaram altos teores protéicos e energéticos e adequado perfil fermentativo, portanto, apresentam potencial para utilização na alimentação animal, independentemente dos clones.

The objective was to evaluate the potential of silage derived from different clones of sweet potato for animal feed. The study was conducted at Forquilha Farm located in Batatal district, MG Diamantina in the period from 23/12/2007 to 23/06/2008. The experiment was conducted in split plot design in a randomized complete block. It was evaluated the green and dry matter yield, the chemical composition and the fermentative profile of silage harvested on three dates (days 120, 150 and 180), of eight clones of sweet potato. The dry matter yield did not vary according to the harvest time of the branches, resulting in an average of 6.01t ha-1. The dry matter content in the stems increased with the growth cycle, and there are average levels of 11.94, 12.16 and 19.62 percent on days 120, 150 and 180 after cutting, respectively. The raw potato silage showed high protein content and adequate energy fermentation and therefore, potential for use in animal feed, regardless of clones.