The attractive female body weight and female body dissatisfaction in 26 countries across 10 world regions: results of the international body project I.

This study reports results from the first International Body Project (IBP-I), which surveyed 7,434 individuals in 10 major world regions about body weight ideals and body dissatisfaction. Participants completed the female Contour Drawing Figure Rating Scale (CDFRS) and self-reported their exposure to Western and local media. Results indicated there were significant cross-regional differences in the ideal female figure and body dissatisfaction, but effect sizes were small across high-socioeconomic-status (SES) sites. Within cultures, heavier bodies were preferred in low-SES sites compared to high-SES sites in Malaysia and South Africa (ds = 1.94-2.49) but not in Austria. Participant age, body mass index (BMI), and Western media exposure predicted body weight ideals. BMI and Western media exposure predicted body dissatisfaction among women. Our results show that body dissatisfaction and desire for thinness is commonplace in high-SES settings across world regions, highlighting the need for international attention to this problem.

Men's ratings of female attractiveness are influenced more by changes in female waist size compared with changes in hip size.

Women's attractiveness has been found to be negatively correlated with waist-to-hip ratio (WHR) in many studies. Two components of this ratio can, however, carry different signals for a potential mate. Hip size indicates pelvic size and the amount of additional fat storage that can be used as a source of energy. Waist size conveys information such as current reproductive status or health status. To assess which of these two dimensions is more important for men's perception of female attractiveness, we used a series of photographs of a woman with WHR manipulated either by hip or waist changes. Attractiveness was correlated negatively with WHR, when WHR was manipulated by waist size. The relation was inverted-U shape when WHR was changed by hip size. We postulate that in westernized societies with no risk of seasonal lack of food, the waist, conveying information about fecundity and health status, will be more important than hip size for assessing a female's attractiveness.