Perceptions and Liking Distortion from Information about the Nutritional Upgrades in Biofortified Seafood Products.

(1) Background: As biofortified fish meat is becoming increasingly available, the use of supplements within fish feed may impact consumers' perceptions and their willingness to pay (WTP) for the product. This study focused on evaluating the sensory liking of, and WTP for, fish produced with fortified feed while understanding the role played by the acquired information on fish fortification. (2) Methods: Hedonic ratings and WTP were measured in an experimental bid. The participants (n = 91) were asked to rate pleasantness and WTP during two different rounds: (i) appearance-information-tasting and (ii) appearance-tasting-information. A total of three fish species (carp, seabream, and trout) were presented to the consumers as being either fortified (with iodine, selenium, and omega-3 fatty acids) or conventional products. (3) Results: For pleasantness, no significant differences were found between the fortified and conventional fish. In contrast, substantial differences emerged when information regarding the products was provided. Providing the relevant information before tasting affected how much the consumers liked the conventional fish, resulting in a preference for it over the fortified fish. Additionally, consumers are willing to pay more for fortified fish, especially when information with respect to fortification is available. Nevertheless, when information about fortification was provided before tasting, the consumer's expectations were not fulfilled. (4) Conclusions: The outcomes of this study clearly indicate that the presence of relevant information impacts how much people like fortified versus conventional fish, as well as their WTP.

Assessing consumers' attitudes, expectations and intentions towards health and sustainability regarding seafood consumption in Italy.

The EU and its Member States have articulated a sustainability vision 'to live well within the limits of our planet' by 2050. In this context, consumers play a key role, being able to drive seafood production sustainability and responsibility according to their behaviour, also in relation to their attitudes towards health, nutrition and well-being. On the basis of these premises, this research explores Italian consumers' attitudes towards health and sustainability in relation to seafood, in order to segment different target of consumers. The framework used in this study is mainly focused on a quantitative exploratory data collection based on an online survey. Three groups of consumers were identified based on general health interest, perceived benefits of eating seafoods and attitude towards seafoods: Health seekers who eat seafood for duty; Health seekers and seafood lovers; Low commitment to health and indifferent to seafood. Differences among groups related to socio-demographic characteristics, sustainability attitudes, intentions and interest in information about seafood products were also investigated. In particular, the first two groups are more familiar with sustainable seafood products and more interested in information on these products than the third, both in terms of product origin and seasonality. Consumers belonging to second group show a higher probability to buy seafood products considering this characteristic than the other two groups. Based on the results obtained, a strategic plan could be developed to achieve relevant goals in education, communication and sustainability labelling related with seafood products. Following a preliminary scouting carried out with all the seafood stakeholders, a specific territory to test this approach has been already identified in Torre del Cerrano (Italy). These results have a strong implication for policy makers and educational institutions as they identify differences in attitudes and perceptions among consumers that are crucial in order to design the right communication strategy strategies as well as messages content.

Residents perceptions of non-dietary pesticide exposure risk. Knowledge gaps and challenges for targeted awareness-raising material in Italy.

Currently there are no tools to accurately estimate pesticides exposure risk for residents and bystanders. European Member States have to develop specific measures and communication strategies to prevent and minimize non-occupational pesticides exposure. Moreover, these measures should be compliant with the requirements of the Directive on Sustainable Use of Pesticides. Unfortunately, there is a high degree of uncertainties in the assessment of the non-dietary exposure risk for residents, therefore risk communication passes through a deep understanding of exposure risk perception. The objective of this pilot study is to assess citizens' risk perception of non-dietary exposure to pesticides, and to assist policy-makers and risk communicators in developing targeted awareness-raising materials for residents and bystanders. Through a household survey, conducted in the rural area of the province of Piacenza (IT) we investigated knowledge, health risk perceptions, and information sources related to non-dietary exposure to agricultural pesticides in residents' indoor and outdoor environment. The factors that push individuals to give importance to several possible pollution sources and to mitigation measures or precaution, in order to protect themselves from possible exposure sources, were also investigated. Results show that even if the air quality of the residential area is not judged negatively, pesticides are perceived as air pollutants that could lead to an actual exposure and, are correlated to the health status. The perception of risk, however, does not seem to be dependent only on the distance between homes and fields. The interpretative hypothesis that the perception of the relationship between air quality and health is influenced by the cultural issue and by psycho-sensory factors and not supported by proper information, even if with some differences among age groups, it seems to be confirmed. To better transfer knowledge and communication, the commitment of those who are recognised as "competent" (doctors and researchers) is critical.

Stakeholder consultations and opportunities for integrating socio-behavioural factors into the pesticide risk analysis process.

The pesticide risk analysis process is well regulated in the EU, especially in relation to placing on the market authorisation procedures, but in order to avoid risks for human health and environment in the use phase, information on how these substances are employed and on socio-behavioural factors that can influence the exposure have to be taken into account. To better explore reasons about the gap between risk assessment and risk management, within the EU FP7 Health and Environmental Risks: Organisation, Integration and Cross-fertilisation of Scientific Knowledge (HEROIC) project, a stepwise stakeholder's consultation process was developed using a mixed approach in two different phases (survey and roundtable). We elicited stakeholder views regarding factors that could limit the pesticide risk assessment phase linked on how the knowledge is produced and the way the data are used in risk management and in risk communication, also taking into account qualitative factors such as responsibility, trust and behaviours, which could have impact on risk assessment policies. Activities deployed indicate that some changes and interaction are needed to better define the problems at the formulation stage, and the type of information risk assessor has to provide, to better inform risk manager in addressing different societal needs, to strengthen the credibility of the process of risk assessment and improve the effectiveness of policies. Integrations between disciplines may initially increase the complexity but in turn will provide a better and more useful estimation of the risk, reinforce transparency and drive a more efficient use of risk management resources.

New risk indicator approach for Operators, Workers, Bystanders and Residents for a sustainable use of plant protection products.

In 2009, the European Union adopted the Directive on Sustainable Use of pesticides (SUD, Directive 2009/128/EC) establishing a framework for achieving a sustainable use of Plant Protection Products (PPPs) through reducing the risks and impacts of PPP use on human health and the environment, promoting integrated pest management and stimulating effective non-chemical alternatives. The core idea of the SUD is that it is necessary to monitor the use of PPPs through the implementation of an appropriate set of risk indicators to monitor progress and trends in risk reduction within the Member States. To contribute to this direction, following a comprehensive analysis of the risk (including procedures of risk assessment and risk management) and involving stakeholders in the decision process, specific toolboxes of practical indirect risk indicators of exposure of Operators, Workers, Bystanders and Residents were developed and are now available to be used by Member States (MSs) based on their specific context.

A process to provide harmonised criteria for the selection of indicators for pesticide risk reduction within the framework of the sustainable use directive.

In October 2009, the Council of the European Union adopted the Directive on Sustainable Use of Pesticides (EU 128/2009/EC). This directive establishes a framework to achieve the sustainable use of pesticides by reducing the risk and impacts of pesticide use on both human health and the environment, and promoting the use of integrated pest management and of alternative approaches or techniques. These risks thus need to be assessed using appropriate risk indicators. The OPERA Research Centre organised an expert working group and has had several consultations with stakeholders in order to identify a common way of thinking in evaluating and identifying the factors that should be considered in selecting each indicator. Harmonised criteria have been suggested to allow the selection of the most appropriate indicators, focusing on the use phase of pesticide, as requested by the sustainable use directive. The proposed methodology has led to a sharing of perspectives and knowledge between the experts involved, and some principles have been identified to help national regulatory institutions to estimate general trends in pesticide risk reduction.

The stakeholder-consultation process in developing training and awareness-raising material within the framework of the EU Directive on Sustainable Use of Pesticides: the case of the EU-project BROWSE.

In September 2009, the Council of the European Union adopted the Directive on Sustainable Use of Pesticides (SUD). The core idea is that in order to achieve sustainable use of pesticides, it is necessary that everyone is conscious about the risks to both human health and the environment associated with the use of plant protection products. Therefore, in the SUD, training and raising awareness play key roles in order to achieve the objectives of the directive. In this sense, the European-founded project BROWSE (Bystanders, Residents, Operators and WorkerS Exposure models for plant protection products) has, as one of its main objectives, to contribute to the implementation of the SUD through the development and dissemination of communication materials for training and raising awareness. For this reason, a consultation process was implemented involving all relevant stakeholders in order to identify their opinions regarding the subjects to be prioritised, the factors influencing pesticide exposure to be focused on and the most suitable formats to develop training and awareness-raising material as well as identification of target groups. To collect the required information, participants were asked to answer an electronic questionnaire (giving the possibility through several debates for additional comments). The collected findings and the ensuing debates are described in this article and are going to be taken into account in the development of the BROWSE training and communication material for the raising of awareness.