The time course of processing emotion-laden words during sentence reading: Evidence from eye movements.

While recent research has explored the effect that positive and negative emotion words (e.g., happy or sad) have on the eye-movement record during reading, the current study examined the effect of positive and negative emotion-laden words (e.g., birthday or funeral) on eye movements. Emotion-laden words do not express a state of mind but have emotional associations and connotations. The current results indicated that both positive and negative emotion-laden words have a processing advantage over neutral words, although the relative time-course of processing differs between words of positive and negative valence. Specifically, positive emotion-laden words showed advantages in early, late, and post-target measures, while negative emotion-laden words showed effects only in late and post-target measures.

The Preferred Viewing Location in Top-to-Bottom Sentence Reading.

The preferred viewing location (PVL) is a robust finding in research on reading that when fixating on a word during normal sentence reading, readers tend to land slightly to the left of the center of the word. This is in contrast to the optimal viewing location (OVL) in single word recognition, which falls at the center of the word. The current study outlines the history of the PVL in eye-tracking since Rayner's 1979 original study, documenting the origins of these conflicting theoretical explanations. In addition, a new study is reported examining whether the PVL can be attributed solely to oculomotor error or a processing advantage by using an experimental manipulation that separates tracking direction (left-to-right reading) and landing position (left-to-right within a word). Sentences were presented to participants from the top to the bottom of a computer screen with one word per line while eye movements were recorded. In this presentation format, readers continued to land to the left of center, suggesting that the PVL in normal reading is not solely due to oculomotor error.