Media literacy as a violence-prevention strategy: a pilot evaluation.

Youth violence is a major unresolved public health problem in the United States and media exposure to violence is a synergistic source of this national problem. One media literacy curriculum designed specifically to address this issue is Beyond Blame: Challenging Violence in the Media. The purpose of this pilot study was to examine the curriculum's feasibility as a full-scale intervention. Intervention and control groups were similar with respect to knowledge of the Beyond Blame curriculum at baseline. Intervention students scored much higher on the posttest compared with the control students. The majority (90.2%) of the intervention students reported a significant increase in pre- to posttest score compared with only 18.8% of the control students (p < .0001). The magnitude of the score increase for intervention students was much greater than those in the control group. Several intervention students (N = 49; 19.9%) improved their score by 12 or more points compared with the control students who showed only a 1- to 7-point score increase (N = 3; 18.8%; p < .0001). The pre-and posttest scores were similar for males and females. Three of the six intervention classrooms scored higher on both the pretest and posttest compared with the other three classrooms.

Violent entertainment pitched to adolescents: an analysis of PG-13 films.

OBJECTIVE: The purpose of this study was to evaluate the violence content of the top-grossing PG-13 films of 1999 and 2000 to determine what percentage of it had potential for negative effects on young viewers and what percentage of it had potential for prosocial or beneficial effects. METHODS: A large, multidimensional analytic instrument was designed for systematic coding of each act of violence and its contextualization by features that have been shown either to enhance or to protect against harmful effects that are associated with violent media exposure: perpetrators and victims of violence, motivation for violence, presence of weapons, degree of realism, and consequences of violence. Descriptive statistics by genre were performed for each film. An ordinal logistic regression model was used to examine the association between the seriousness of violence and weapons, motive, and genre. RESULTS: In the sample of 77 PG-13 films, a total of 2251 violent actions were observed with roughly half (47%) of lethal magnitude. A total of 118 acts contained justified violence that were initiated by major characters and were extremely serious, and approximately two thirds of the films (49 [64%]) were rated PG-13 for reasons other than violence. CONCLUSIONS: Violence permeated nearly 90% of the films in our study. Although only a small subset of this content contained violence that was associated with negative effects, only 1 film contained violence that was associated with protective or beneficial effects.

An evaluation of the Motion Picture Association of America's treatment of violence in PG-, PG-13-, and R-rated films.

OBJECTIVE: The purpose of this study was to determine whether the Motion Picture Association of America's ratings system distinguishes among the 3 primary rating categories (PG, PG-13, and R) with respect to violence based on a study of the 100 top-grossing films of 1994. METHODS: The Motion Picture Association of America assigns age-based ratings for every film that is released in the United States accompanied by the reasons for the rating. A data abstraction instrument was designed to code each act of violence within the sample of 100 films. A series of Poisson regression models were used to examine the association among rating, seriousness of violence, and primary reason for the rating assignment. RESULTS: The total average number of violent acts within each film by rating category increased from PG (14) to PG-13 (20) to R (32). However, using results from the Poisson models, it is clear that the rating does not predict the frequency of violence in films. For all 3 rating categories, the predicted number of violent acts is almost identical for films with violence as a primary descriptor and films with the highest level of seriousness (R = 62.4 acts, PG-13 = 55.2 acts, and PG = 56.1 acts). The regression analysis shows that the rating does not predict the frequency of violence that occurs in films. CONCLUSIONS: Frequency of violence alone is not the most important criterion for the assignment of rating. The content descriptors and average seriousness of films are better measures of the violence than rating assignment.