Creating Value in Non-Profit Sports Organizations: An Analysis of the DART Model and Its Performance Implications.

This study aims to analyze the impact of value creation and cocreation, as measured by the dialogue, access, risk assessment, and transparency (DART) model, on the performance of non-profit sports organizations (NPSOs). To assess this impact, the authors analyzed data collected from sports and administration managers of NPSOs, specifically Colombian amateur soccer clubs. The study used partial-least-squares structural-equation modeling (PLS-SEM) with constructs of the reflexive-formative type. The results indicate that value creation has a positive impact on the performance of NPSOs through the mediating effect of value cocreation. Despite the limitations of this study, including the limited research on the relationship between value creation and cocreation and NPSO performance in Colombia, the findings contribute to the understanding of the mediating effect of cocreation. The authors found that cocreation mainly affects the sport, customers/members, communication and image, finance, and organization dimensions of NPSOs in developing countries. This study draws attention to the potential benefits of cocreation for NPSOs and emphasizes the importance of creating value in this context. The study concludes that further studies on the constructs proposed in this research would help to understand the phenomenon of innovation and its impact on NPSOs. Overall, this study provides valuable insights for managers and policymakers in NPSOs-especially in developing countries-on the importance of value cocreation in improving their performance.

Implications of Valúe Creation for Customers of Social Firms in the Service Sector in México / Implicaciones de la Creación de Valor para los Clientes de las Empresas Sociales del Sector Servicios en México / Implicações da Criação de Valor para Clientes de Empresas Sociais no Setor de Serviços no México

Abstract Introduction: While social enterprises meet human needs and create social value, they need to focus on value creation, customer satisfaction, and loyalty, as they can facilitate the generation of long-term relationships with the social enterprise and its survival. Objective: This research explores the effect of life purpose on customer value creation and its influence on satisfaction and loyalty among customers of social firms operating in the service sector in two Mexican cities, Puebla and Jalapa, both located in the Centre-East of Mexico. Materials and methods: An explanatory and cross-sectional investigation was conducted with 392 active customers. Structural equation modelling was used treating all variables as latent. Results: It was found that purpose in life was a significant and positive antecedent of customer value creation. In addition, customer value creation had a substantial effect on customer satisfaction and loyalty. Conclusions: The findings have implications for understanding the complexity of value creation in social firms focused on the delivery of services and the nature and dimensionality of customer value creation for social enterprises and its positive impact on customer retention. The results can help academics and social enterprises to develop better strategies to meet the needs of consumers belonging to vulnerable groups.

Resumen Introducción: Si bien las empresas sociales satisfacen las necesidades humanas y crean valor social, necesitan enfocarse en la creación de valor, la satisfacción y la lealtad del cliente, ya que pueden facilitar la generación de relaciones a largo plazo con la empresa social y su supervivencia. Objetivo: Esta investigación explora la influencia del propósito de vida en la creación de valor para el cliente y su influencia en la satisfacción y lealtad de los clientes de empresas sociales que operan en el sector de servicios en dos ciudades mexicanas, Puebla y Jalapa, ambas ubicadas en el centro-este de México. Materiales y Métodos: Se realizó una investigación explicativa y transversal con 392 clientes activos. Se utilizó un modelo de ecuaciones estructurales tratando todas las variables como latentes. Resultados: Se descubrió que el propósito en la vida era un antecedente positivo y significativo de la creación de valor para el cliente. Además, la creación de valor para el cliente tuvo una influencia significativa en la satisfacción y lealtad del cliente. Conclusiones: Los hallazgos tienen implicaciones para comprender la complejidad de la creación de valor en las firmas sociales enfocadas en la provisión de servicios y la naturaleza y dimensionalidad de la creación de valor para el cliente para empresas sociales y su impacto positivo en la retención de clientes. Los resultados pueden ayudar a académicos y empresas sociales a desarrollar mejores estrategias para la atención de las necesidades de compradores pertenecientes a grupos vulnerables.

Resumo Introdução: Embora as empresas sociais atendam às necessidades humanas e criem valor social, elas precisam concentrar-se na criação de valor, na satisfação do cliente e na lealdade, pois podem facilitar a geração de relacionamentos de longo prazo com a empresa social e sua sobrevivência. Objetivo: Esta pesquisa explora a influência do propósito de vida na criação de valor para o cliente e sua influência na satisfação e lealdade de clientes de empresas sociais que operam no setor de serviços em duas cidades mexicanas, Puebla e Jalapa, ambas localizadas no centro-leste do México. Materiais e métodos: Foi realizada uma investigação explicativa e transversal com 392 clientes ativos. Foi utilizado um modelo de equações estruturais, tratando todas as variáveis como latentes. Resultados: O propósito de vida foi considerado um antecedente positivo e significativo para a criação de valor para o cliente. Além disso, esta última variável teve uma influência significativa na satisfação e lealdade do cliente. Conclusões: Os resultados têm implicações para a compreensão da complexidade da criação de valor em empresas sociais que operam no setor de serviços e a natureza e dimensionalidade da criação de valor para o cliente para empresas sociais e seu impacto positivo na retenção de clientes. Os resultados podem ajudar acadêmicos e empresas sociais a desenvolver melhores estratégias para pertencentes a grupos vulneráveis.

Stakeholders, fatores críticos de sucesso e geração de valor em parcerias público-privadas / Stakeholders, factores críticos de éxito y generación de valor en alianzas público-privadas / Stakeholders, critical success factors, and value creation in public-private partnerships

Resumo Este estudo tem como objetivo analisar o papel dos stakeholders na geração de valor em parcerias público-privadas no Brasil, considerando suas motivações e os fatores críticos que determinam o sucesso desse tipo de colaboração. Para tanto, foram analisadas parcerias dos governos federal, estaduais e municipais por meio da análise de conteúdo de documentos e entrevistas com representantes dos setores público e privado envolvidos. A identificação dos stakeholders foi feita mediante a utilização simultânea de modelos que permitem demonstrar os múltiplos papéis desempenhados pelos atores na formulação e na implementação de políticas públicas (R. C. Gomes et al., 2010), seu potencial de ameaça ou de cooperação (Savage et al., 1991) e seu grau de saliência (Mitchell et al., 1997). Além disso, foram identificados os fatores críticos de sucesso, os elementos de valor e os fatores determinantes para a cooperação mais recorrentes nessas parcerias. Ademais, foi proposto um modelo de análise que permite a identificação de tais elementos, a fim de possibilitar que o tomador de decisão trace uma estratégia para lidar com eles.

Resumen Este estudio tiene como objetivo analizar el papel de los stakeholders en la generación de valor en las alianzas público-privadas en Brasil, considerando sus motivaciones y los factores críticos que determinan el éxito de este tipo de colaboración. Con este fin, se analizaron las asociaciones entre los gobiernos federal, estatales y municipales, a través del análisis de contenido de documentos y entrevistas con representantes de los sectores público y privado involucrados en tales asociaciones. La identificación de los stakeholders se realizó mediante el uso simultáneo de modelos que permiten demostrar los múltiples roles que desempeñan los actores en la formulación e implementación de políticas públicas (R. C. Gomes et al., 2010), su potencial de amenaza o de cooperación (Savage et al., 1991) y su grado de notoriedad (Mitchell et al., 1997). Además, se identificaron los factores críticos de éxito más frecuentes, los elementos de valor y los factores determinantes para la cooperación en tales alianzas. Asimismo, se propone un modelo de análisis que permite la identificación de dichos elementos para que el tomador de decisiones pueda diseñar una estrategia para tratar con ellos.

Abstract This study analyzes the role of stakeholders in the value creation in public-private partnerships in Brazil, considering their motivations and the critical factors that determine the success of this type of collaboration. We analyzed partnerships between federal, state, and local governments through content analysis of documents and interviews with representatives of the public and private sectors involved in such partnerships. Stakeholders identification was conducted through the simultaneous use of models that allow demonstrating the multiple roles played by the actors, i.e. the role in public policies formulation and implementation (R. C. Gomes et al., 2010), their potential for threat or cooperation (Savage et al., 1991), and salience degree (Mitchell et al., 1997). In addition, the most recurrent critical success factors, value elements, and determining factors for cooperation in such partnerships were identified. Furthermore, an analytical model is proposed to identify such elements so that decision-makers can devise a strategy to deal with them.

Discovering the Value Creation System in IoT Ecosystems.

Internet of Things (IoT) should not be seen only as a cost reduction mechanism for manufacturing companies; instead, it should be seen as the basis for transition to a new business model that monetizes the data from an intelligent ecosystem. In this regard, deciphering the operation of the value creation system and finding the balance between the digital strategy and the deployment of technological platforms, are the main motivations behind this research. To achieve the proposed objectives, systems theory has been adopted in the conceptualization stage, later, fuzzy logic has been used to structure a subsystem for the evaluation of input parameters. Subsequently, system dynamics have been used to build a computational representation and later, through dynamic simulation, the model has been adjusted according to iterations and the identified limits of the system. Finally, with the obtained set of results, different value creation and capture behaviors have been identified. The simulation model, based on the conceptualization of the system and the mathematical representation of the value function, allows to establish a frame of reference for the evaluation of the behaviour of IoT ecosystems in the context of the connected home.

Critical Success Factors of a Drug Traceability System for Creating Value in a Pharmaceutical Supply Chain (PSC).

The general objective of this study was to identify and prioritize the critical success factors required for the adoption of a system to create value for pharmaceutical supply chain stakeholders, and the pharmaceutical supply network as a whole, by using a multi-perspective framework that combines elements of the technology-organization-environment (TOE) contexts for enterprises. The methodology is based on a literature review and expert interviews following the analytic hierarchy process (AHP). This paper identifies and prioritizes 18 critical success factors from three categories: technological, organizational, and environmental. From a practical point of view, this research contributes to the literature by providing expert insight on the topic of drug traceability, especially in terms of how possible values can be captured by companies.