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Abstract This article aims to analyze the clarity and engagement measures of publications on oral cancer in the Instagram profiles of official health agencies in Brazil. An infodemiological study was conducted with 81 profiles. Data collected concerned content classification, account and media, manner of addressing the topic, number of posts, likes, comments, views and hashtags. The clarity of the educational publications was assessed with the Brazilian version of the Clear Communication Index (BR-CDC-CCI). Data analysis involved Spearman's correlation and the Mann-Whitney test (α = 5%). A total of 775 publications on oral cancer were found. The average BR-CDC-CCI score was 69.8 (SD = 15.5). The clarity of the information was adequate in 9.5% of the educational publications. Positive correlations were found between the number of likes and engagement (comments [r = 0.49], views [r = 0.96]), number of hashtags (r = 0.13) and year of publication (r = 0.21). Publications from the Health Ministry had a significantly higher BR-CDC-CCI score compared to the other profiles. Publications on oral cancer were correlated with engagement, year of publication and number of hashtags. Public agencies increased publications to reach the population, but the clarity of the content was low.
Resumo O objetivo do artigo é analisar a clareza e as medidas de engajamento das publicações sobre câncer bucal nos perfis do Instagram dos órgãos oficiais de saúde no Brasil. Realizou-se um estudo infodemiológico com 81 perfis. Foram coletados dados sobre classificação do conteúdo, conta e mídia, abordagem do tema, número de postagens, curtidas, comentários, visualizações e hashtags. A clareza das publicações educativas foi avaliada pela versão brasileira do Clear Communication Index (BR-CDC-CCI). A análise dos dados envolveu a correlação de Spearman e o teste de Mann-Whitney (α = 5%). Foram encontradas 775 publicações sobre câncer bucal. O escore médio do BR-CDC-CCI foi 69,8 (DP = 15,5). A clareza das informações foi adequada em 9,5% das publicações educativas. Correlações positivas foram encontradas entre o número de curtidas e engajamento (comentários [r = 0,49], visualizações [r = 0,96]), número de hashtags (r = 0,13) e ano de publicação (r = 0,21). Publicações do Ministério da Saúde apresentaram escore do BR-CDC-CCI significativamente maior do que os demais perfis (p = 0,01). As publicações sobre câncer bucal foram correlacionadas com engajamento, ano de publicação e número de hashtags. Os órgãos públicos aumentaram as publicações para atingir a população, mas a clareza do conteúdo foi baixa.
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Este artículo identifica elementos prácticos de aplicación de Wikipedia en sus contribuciones hacia la divulgación y comunicación científica aplicados a campos disciplinares distintos, tales como: (1) educativo (medio de transferencia en procesos de aprendizaje colaborativo, constructivismo, pensamiento crítico y transdisciplinariedad); (2) investigación científica (sistema estructurado de macrodatos y derivación de hallazgos a través de sus contenidos); y (3) bibliotecológico-documental (aplicación de métricas de la información, la derivación de lenguajes documentales controlados y no controlados, y formación de usuarios de la información). El desarrollo del artículo se basa en el uso de una metodología centrada en la fenomenología (desde la perspectiva de la ciencia), para lo cual se estudió un cuerpo de conocimiento sobre Wikipedia, relacionado con ámbitos educativos, de investigación científica y de la bibliotecología-documentación, a través de un análisis consistente, que condujo a la descripción e interpretación de experiencias vividas, reconociendo su significado e importancia como sistema de información con capacidad de influencia positiva y ética. Los resultados ofrecen elementos que fortalecen la credibilidad de Wikipedia como sistema de información, ya que ha sido paradigmáticamente cuestionada de forma negativa, por tanto, se propicia la identificación de aportaciones que justifican su valor como un sistema complejo, innovador y único en la socialización del conocimiento académico y científico, con amplia influencia en diversos campos formales del conocimiento, sin que se tenga aún un reconocimiento suficientemente sólido.
This article identifies practical elements of application of Wikipedia in its contributions towards the popularization and scientific communication applied to different disciplinary fields, such as: (1) educational (means of transfer in collaborative learning processes, constructivism, critical thinking and transdisciplinarity); (2) scientific research (structured system of big data and derivation of findings through its contents); and (3) library-documentary (application of information metrics, derivation of controlled and uncontrolled document languages, and training of information users). The development of the article is based on the use of a methodology focused on phenomenology (from the perspective of science), for which, a body of knowledge about Wikipedia was studied, related to educational, scientific research and library science fields. -documentation, through a consistent analysis, which led to the description and interpretation of lived experiences, recognizing its meaning and importance as an information system with the capacity for positive and ethical influence. The results offer elements that strengthen the credibility of Wikipedia as an information system, since it has been paradigmatically questioned in a negative way, therefore, the identification of contributions that justify its value as a complex, innovative and unique system in the socialization of the academic and scientific knowledge, with wide influence in various formal fields of knowledge, without yet having a sufficiently solid recognition.
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BACKGROUND: It is unknown whether online information about the benefits and harms of surgery contains an accurate description of evidence. OBJECTIVE: To describe the proportion of webpages containing information about surgery for spinal pain (decompression and fusion) that accurately described the evidence on the benefits of surgery, described harms, and provided quantitative estimates of these harms. METHODS: We performed a content analysis of webpages containing information about spine surgery. Two reviewers identified webpages and extracted data. Primary outcomes were the proportion of webpages that accurately described the evidence on the benefits, described harms, and provided quantitative estimates of these harms. RESULTS: We included 117 webpages. Only 29 (25%) webpages accurately described the evidence on the benefits of spine surgery, and more webpages on decompression accurately described the evidence compared to webpages on fusion (31% vs 15%, difference in proportions = 16%; 95% CI: 2%, 31%). Harms of surgery were described in most webpages (n = 76, 65%), but a much smaller proportion of webpages (n = 18, 15%) provided a quantitative estimate for the mentioned harms. CONCLUSIONS: Most webpages failed to accurately describe the benefits and harms of decompression and fusion surgeries for spinal pain. Unbiased consumer resources and educating the public on how to critically evaluate health claims are important steps to improve knowledge on the benefits and harms of spine surgery.
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Información de Salud al Consumidor , Humanos , DolorRESUMEN
Se describe la Metodología SciELO (Scientific Electronic Library Online) para la difusión por la vía electrónica de publicaciones periódicas científicas. Se abordan temas como la transición de la publicación impresa en papel hacia la publicación electrónica, el proceso de comunicación científica, los principios que orientaron el desarrollo de la metodología, su aplicación en el sitio SciELO, sus módulos y componentes, los instrumentos en los cuales se basa, etcétera. Se discuten asimismo las potencialidades y tendencias disponibles en esta esfera en Brasil y en América Latina, y se indican cuestiones y propuestas que la metodología deberá abordar y solucionar. Se concluye que la Metodología SciELO es una solución eficiente, flexible y amplia para la publicación científica electrónica.
It describes the SciELO Methodology Scientific Electronic Library Online for electronic publishing of scientific periodicals, examining issues such as the transition from traditional printed publication to electronic publishing, the scientific communication process, the principles which founded the methodology development, its application in the building of the SciELO site, its modules and components, the tools use for its construction etc. The article also discusses the potentialities and trends for the area in Brazil and Latin America, pointing out questions and proposals which should be investigated and solved by the methodology. It concludes that the SciELO Methodology is an efficient, flexible and wide solution for the scientific electronic publishing.