Personal Variables in Attitude toward Green Purchase Intention of Organic Products.

The present research aims to determine whether environmental awareness, green self-identity, and subjective norms influence the attitudes of consumers who identify with environmental issues and have green purchasing intentions for organic products. The research was quantitative, correlational in scope, and cross-sectional in design. It was applied to 710 Peruvian millennials. A questionnaire consisting of 20 questions was applied, which was quantified through a five-point Likert scale. The results were processed through an Exploratory Factor Analysis (EFA), a Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). Statistical analyses were developed using SPSS 24 and AMOS 24. The study identified that the personal variables influencing the environmental attitudes of millennials who intend to buy green organic products are green self-identity and subjective norms. While environmental awareness does not influence environmental attitudes, it does influence the green self-identity of Peruvian millennials. This study is one of the first to identify the personal variables influencing the environmental attitudes of Peruvian millennials who intend to buy green organic products.

Government Trust and Motivational Factors on Health Protective Behaviors to Prevent COVID-19 Among Young Adults.

Objective: The purpose of this study was to determine the influence of government trust on young adults' adoption of health behaviors to prevent infection with the SARS-CoV-2 virus. Method: We tested the hypothesis that government trust would directly and indirectly (through worry/fear and subjective norms) influence the adoption of health-protective behaviors. A sample of 1,136 university students completed a web survey after Chile's first wave of infections. Results: The results indicate that low government trust only indirectly (through subjective norms) influenced health-protective behaviors. Conversely, worry/fear was the primary motivating factor for adopting health-protective behaviors in young adults, followed by subjective norms. Conclusion: In scenarios where people perceive low government trust, emotions and social norms are the motivational factors with the most significant predictive power on the adoption of health-protective behaviors.

Evaluating the relationship between social media use frequency and entrepreneurial perceptions and attitudes among students.

Despite studies published in the last decade linking entrepreneurship and the use of social media, to date, no study has analyzed in depth the relationship between the frequency of use among different social media sites and the intensity of entrepreneurial attitudes and perceptions. Due to the increasing use of social media as a teaching tool in higher education, this study seeks to address this knowledge gap. Consequently, the objective of this research is to analyze whether the frequency of social media use, among Twitter, Facebook, Instagram, WhatsApp and YouTube, is linked with perceptual discrepancies regarding entrepreneurial subjective norms, attitudes toward entrepreneurship and the intention to undertake, differentiating this relationship by gender and age group. A total of 246 business and engineering students from Chile were evaluated through online surveys, and Mann-Whitney and Spearman's correlation tests were performed. The findings highlight that higher exposure on these social media platforms is related to better entrepreneurial attitudes and perceptions, and this association differs according to students' gender and age group; in particular, Facebook shows more positive correlations in younger and male students, and WhatsApp and YouTube show more positive correlations in older and female students. This research extends the understanding of the relation between exposure to social media and variables with a considerable influence on undertaking entrepreneurship. Universities should integrate social media use as a teaching tool among students to aid in their entrepreneurial learning and strengthen new ventures. The main limitation of the study is that the sample includes business and engineering students in Chile. Future studies should ask students from different countries; likewise, it is important to use qualitative methodologies to determine why social media may affect entrepreneurial perceptions and attitudes.

Validación del Cuestionario de Intención Emprendedora en una muestra de estudiantes universitarios de Colombia / Validation of the Entrepreneurial Intention Questionnaire in a Sample of University Students from Colombia

RESUMEN Este artículo presenta la validación del Cuestionario de Intención Emprendedora (CIE) en Colombia. Este cuestionario, desarrollado y validado en España (Rueda, Moriano, & Liñán, 2015), se enmarca dentro de la Teoría de la Acción Planificada (TAI, Ajzen, 1991). La TAP resulta en la actualidad el modelo más ampliamente utilizado para predecir las intenciones emprendedoras. Con una muestra de 316 estudiantes universitarios colombianos, el modelado de ecuaciones estructurales confirma que el CIE tiene una alta fiabilidad y validez predictiva sobre la intención emprendedora. Disponer de escalas de medida fiables y validadas en distintos contextos culturales permite las comparaciones entre distintas entidades y/o para una misma entidad en diferentes momentos (por ejemplo, antes y después de impartir un curso orientado al emprendimiento). Un mejor conocimiento de los antecedentes psicosociales (actitudes hacia el emprendimiento, norma subjetiva y autoeficacia emprendedora) que conducen a jóvenes universitarios a emprender puede contribuir a un diseño más adecuado de los programas de formación emprendedora que se están impulsando en muchas universidades y desde otro tipo de instituciones.

ABSTRACT This paper presents the validation of the Entrepreneurial Intention Questionnaire (EIQ) in Colombia. This questionnaire, developed and validated in Spain (Rueda, Moriano, & Linân, 2015), draws on the Theory of Planned Behaviour (TPB, Ajzen, 1991). The TPB is the most widely used model for predicting entrepreneurial intention nowadays. With a sample of 316 Colombian university students, the results of the structural equation modeling confirm that the EIQ has a high reliability and predictive validity of entrepreneurial intentions. The availability of reliable measurement scales validated in different cultural contexts allows comparisons among institutions and/or within an institution along the time (e.g. before and after a course on entrepreneurship). A deep understanding of the psychosocial antecedents (i.e. attitudes toward entrepreneurship, subjective norms, and entrepreneurial self-efficacy) that lead young university students to become entrepreneurs might contribute to a better design of the entrepreneurship education programmes that are being developed from universities and other institutions.

Effect of substance use on condom use in the Theory of Planned Behavior: Analysis of differential item functioning / Efecto del consumo de sustancias en la Teoría de la Conducta Planeada en Uso de Condón: Análisis del funcionamiento diferencial de los ítems

Abstract Introduction. Substance use is one of the factors associated with lower condom use in young adults, which increases the likelihood of HIV infection. The Theory of Planned Behavior (TPB) is one of the most useful models for explaining this phenomenon since it considers the aim of engaging in a behavior based on attitudes, subjective norms and self-efficacy. Objective. To develop a questionnaire and to evaluate the Differential Item Functioning (DIF) caused by substance use in TPB indicators, using the Multiple Indicators Multiple Causes Analysis (MIMIC). Method. The study was conducted in two phases with Mexico City college students age 18 to 25. Results. Adequate goodness of fit was obtained in all three models of the TPB: attitudes χ2S-B(2) = 3.902, p < .001; CFIs = .999; TLIs = .996; RMSEAs = .037, 90% CI ≤ .001-.095; subjective norms χ2S-B(7) = 9.103, p < .245; CFIs = .999; TLIs = .998; RMSEAs = .022, 90% CI ≤ .001-.056; and self-efficacy χ2S-B(25) = 65.115, p < .001; CFIs = .982; TLIs = .974; RMSEAs = .050, 90% CI = .036-.066; in one item in attitudes and two items in subjective norms a DIF effect was observed, while no item proved significant regarding self-efficacy. Discussion and conclusion. There is little evidence in the detection of DIF due to substance use in TPB indicators in condom use, and this is the first study to conduct this type of analysis. Items presenting DIF open the door to future research due to the importance of assessing how the indicator behaves with a population displaying a particular trait.

Resumen Introducción. El consumo de sustancias es uno de los factores asociados a un menor uso de condón en jóvenes adultos, lo cual aumenta la probabilidad de contagio de VIH. La Teoría de la Conducta Planeada (TCP) es uno de los modelos más útiles para explicar este fenómeno ya que considera la intención de llevar a cabo una conducta basándose en actitudes, normas subjetivas y autoeficacia. Objetivo. Desarrollar un cuestionario y evaluar el Funcionamiento Diferencial de los Ítems (DIF) ocasionado por el consumo de sustancias en los indicadores de la TCP, utilizando el análisis Múltiples Ítems Múltiples Causas (MIMIC). Método. El estudio se llevó a cabo en dos etapas con estudiantes universitarios de 18 a 25 años de la Ciudad de México. Resultados. Se obtuvo una adecuada bondad de ajuste en los tres modelos de la TCP: actitudes χ2S-B(2) = 3.902, p < .001; CFIs = .999; TLIs = .996; RMSEAs = .037, 90% IC ≤ .001-.095; normas subjetivas χ2S-B(7) = 9.103; p < .245; CFIs = .999; TLIs = .998; RMSEAs = .022, 90% IC ≤ .001-.056; y autoeficacia χ2S-B(25) = 65.115; p < .001; CFIs = .982; TLIs = .974; RMSEAs = .050, 90% IC = .036-.066; un ítem en actitudes y 2 ítems en normas subjetivas se observó un efecto DIF, y en autoeficacia ningún ítem salió significativo. Discusión y conclusión. Existe poca evidencia en la detección de DIF por uso de sustancias en los indicadores de la TCP en uso de condón, siendo éste el primer estudio que lleva a cabo este tipo de análisis. Los ítems que presenten DIF abren la puerta a futuras investigaciones, debido a la importancia de evaluar cómo se comporta el indicador con una población que tenga un rasgo en particular.

Creencias y normas subjetivas como predictores de intención de comportamiento proambiental / Beliefs and subjective norms as predictors of pro-environmental intention

El propósito de esta investigación fue describir y establecer la relación que hay entre las creencias y normas subjetivas con la intención de conducta proambiental en una institución universitaria privada de la ciudad de Bogotá (Colombia). Se contó con la participación de 346 estudiantes seleccionados mediante un muestreo no probabilístico según la proporción de programas de pregrado y posgrado. Se administró la Escala de Comportamiento Proambiental (67 ítems), que evalúa creencias, normas subjetivas e intención de conducta proambiental. Se identificó que las normas subjetivas pro y antiambientales pueden ser predictores consistentes de la intención de conducta pro y antiambiental.

The purpose of this study was to describe and establish the relationship between beliefs and subjective norms with the pro-environmental intention of a private university in the city of Bogota (Colombia). A total of 346 students participated in the study, and they were selected using non-probability sampling according to the proportion of undergraduate and graduate programs. The pro-environmental behaviour scale (67 items) was administered in order to evaluate beliefs, subjective norms, and intention of pro-environmental behaviour. It was found that pro-and anti-environmental subjective rules may be consistent predictors of pro-and anti-environmental intent.

Knowledge sharing: the role of psychological variables in leaders and collaborators / Compartir conocimiento: el rol de variables psicológicas en líderes y colaboradores

El objetivo de esta investigación es evaluar la relación de normas subjetivas, autoeficacia y valor percibido del conocimiento con la intención y la conducta de compartir conocimiento en líderes y colaboradores en organizaciones. Los datos se obtuvieron de 1027 participantes, el 23.1% líderes y el 76.9% colaboradores. Todas las hipótesis fueron consistentes con los datos. Se propuso un modelo sobre la relación entre las variables. Esta investigación contribuye a comprender los factores humanos en el enfoque conductual de la gestión del conocimiento.

The objective of this research was to evaluate the relationship of subjective norms, selfefficacy and perceived value of knowledge on the knowledge sharing intention and behavior in leaders and collaborators in organizations. Data were obtained from 1027 participants, 23.1% leaders and 76.9% collaborators. All the hypotheses were consistent with the data. A model of the relationship between variables was proposed. This study aims to contribute to the understanding of human factors involved in the behavioral approach to knowledge management.

As teorias da ação racional e da ação planejada: relações entre intenções e comportamentos / Theory of reasoned action and theory of planned action: relations between intention and behavior

A Teoria da Ação Racional (TAR) vem sendo usada na psicologia especialmente para investigar os fatores preditores de comportamentos, como amamentar e doar órgãos. Em revisão a esta teoria e objetivando sua ampliação, estudos diversos têm apontado para a Teoria da Ação Planejada (TAP). Neste artigo aprofunda-se a apresentação da TAR e da TAP, especificando seus conceitos fundamentais e estratégias para investigação. Achados evidenciam que investigações norteadas pela TAR/TAP podem colaborar para a definição de políticas públicas e viabilizar campanhas educativas.

Theory of Reasoned Action (TRA) has been used in psichology specially to investigate predictor factors of behavior as like breastfeed and organs donation. In review and to amplify this theory many studies point to the proposition of the Theory of Planned Action (TPA). This article deepens the presentation of both TRA and TAP, specifying its main concepts and investigation strategies. The data found make evident that investigation guided by TRA/TPA make possible educational campaigns.

As teorias da ação racional e da ação planejada: relações entre intenções e comportamentos / Theory of reasoned action and theory of planned action: relations between intention and behavior

A Teoria da Ação Racional (TAR) vem sendo usada na psicologia especialmente para investigar os fatores preditores de comportamentos, como amamentar e doar órgãos. Em revisão a esta teoria e objetivando sua ampliação, estudos diversos têm apontado para a Teoria da Ação Planejada (TAP). Neste artigo aprofunda-se a apresentação da TAR e da TAP, especificando seus conceitos fundamentais e estratégias para investigação. Achados evidenciam que investigações norteadas pela TAR/TAP podem colaborar para a definição de políticas públicas e viabilizar campanhas educativas.(AU)

Theory of Reasoned Action (TRA) has been used in psichology specially to investigate predictor factors of behavior as like breastfeed and organs donation. In review and to amplify this theory many studies point to the proposition of the Theory of Planned Action (TPA). This article deepens the presentation of both TRA and TAP, specifying its main concepts and investigation strategies. The data found make evident that investigation guided by TRA/TPA make possible educational campaigns.(AU)