RÉSUMÉ
In order to assess the quality of senior tourism services in vacation destinations, we examine complex interval valued intuitionistic Fuzzy Dombi Hamy Mean (CIVIFDHM) operators. These operators successfully manage imprecision and uncertainty in the preferences of senior tourists. However, the Hamy mean (HM) operator can identify the connections between various input data sets and produce excellent outcomes when combining and evaluating information. We illustrate their usefulness and efficacy through a case study, providing a strong instrument for improving service quality for senior citizens and promoting an inclusive and fulfilling travel experience. In this work, we develop the HM operator and Dombi operations with Complex interval valued intuitionistic fuzzy numbers (CIVIFNs). We recommend the CIVIFDHM operator, complex interval valued intuitionistic fuzzy weighted Dombi Hamy mean (CIVIFWDHM), complex interval valued intuitionistic fuzzy dual Dombi Hamy mean (CIVIFDDHM), and complex interval valued intuitionistic fuzzy weighted dual Dombi Hamy mean (CIVIFWDD) operators. Next, multiple attribute decision making (MADM) models are constructed with the help of CIVIFWDHM and CIVIFWDDHM operators. We provided an evaluation of an older tourism operator in a tourist area as an example to show the suggested models.
Sujet(s)
Logique floue , Tourisme , Humains , Prise de décision , Sujet âgéRÉSUMÉ
The study examined the determinants that affect tourism receipts in Thailand. To this end, quarterly data from eight main provinces of Thailand from the period 2015-2019 were used and constituted a repeated measures design. Accordingly, a generalized linear mixed model was applied for developing two different random intercept models by treating 1) province, and 2) a combination of province and calendar quarter as cluster-specific effects. It was found that determinants that increased tourism receipts were the number of visitors, the average cost per day, the length of stay of visitors, the presence of low-cost airlines, and a relatively low offence rate. Moreover, an increase in the number of visitors in the fourth quarter produced a higher amount of additional receipts as compared to a similar increase in the first quarter. Specifically, for Thailand attracting high-spending tourists and extending tourist visas for more than 30 days is recommended. Beyond Thailand, uncovering interaction effects as described above may help tourism agencies to focus their limited resources on the determinants that matter.
Sujet(s)
Tourisme , Thaïlande , Humains , Voyage/économie , Voyage/statistiques et données numériquesRÉSUMÉ
The past COVID-19 outbreak caused a huge impact on China's cruise industry. Now that China's cruise industry is about to recover, how to assess the risks faced by the cruise industry has become an important issue. On this basis, this paper constructs China's cruise tourism supply chain and supply chain risk assessment system based on the research contributions made by previous researchers, evaluates the risk indicators of China's cruise tourism supply chain based on the catastrophe theory, and derives the risk assessment results through the catastrophe progression method, which can be used as a reference for the safe operation of cruise lines in the future.
Sujet(s)
COVID-19 , Tourisme , Humains , Appréciation des risques , Chine/épidémiologie , COVID-19/épidémiologie , SARS-CoV-2/isolement et purificationRÉSUMÉ
This study focused on pilgrimages as part of religious tourism and aimed to achieve the following objectives: identify the main motivational factors of religious tourism focused on pilgrimages; analyze the motivational dimensions that predict satisfaction in religious tourism focused on pilgrimages; analyze the motivational dimensions that predict loyalty in religious tourism focused on pilgrimages. The study was conducted during the pilgrimage to the Virgin of Chaguaya in Bolivia. The sample consisted of 384 tourists who were surveyed on-site. The statistical techniques used included factor analysis and multiple regression. The results revealed four motivational dimensions: Tourism and Escape, Religious Experience, Belief Experience, and Shopping. Additionally, specific motivations that influence the satisfaction and loyalty of attendees at religious events such as pilgrimages have been identified, among them the "Religious Experience" and the "Belief Experience" motivational dimensions. The findings will contribute to planning and management guidelines for religious event administrators and provide information to academic literature.
Sujet(s)
Motivation , Tourisme , Humains , Bolivie , Femelle , Mâle , Adulte , Religion , Satisfaction personnelle , Adulte d'âge moyen , Jeune adulte , Enquêtes et questionnairesRÉSUMÉ
As one of China's sunrise industries, tourism has always been the engine to promote the development of the national economy, and in 2018, the annual income of China's tourism industry exceeded 5 trillion yuan unprecedentedly. In recent years, the traditional extensive production mode has inevitably brought about problems such as environmental pollution and public health threats, while helping the development of new urbanization, thus triggering a series of challenges in the environmental health system. The tourism industry, new urbanization, and environmental health system three cooperate and promote each other, the coordinated development between them for economic growth, new urbanization development, environmental protection, and public health play a vital role, in the post-epidemic era is a special period of historical opportunities, the public's focus from the original sacrifice of environmental health in exchange for economic growth model began to green, low-carbon sustainable development mode, Guangxi Zhuang Autonomous Region as a tourism resource endowment rich region, It is of positive significance to explore the coupling degree and coordination between the tourism industry, new urbanization and environmental health system, and put forward targeted practical enlightenment, which is of positive significance for promoting the sustainable development of tourism industry. Taking Guangxi Zhuang Autonomous Region as a case study, this paper constructs three comprehensive evaluation index systems of the tourism industry, new urbanization and environmental health system, and analyzes and compares the weights of various indicators in the three fields of tourism economy, new urbanization and environmental health system in Guangxi by using the entropy weight TOPSIS method. The coupling coordination model was used to measure the coupling degree and coordination degree of the tourism industry, new urbanization and environmental health system construction in Guangxi Zhuang Autonomous Region from 2009 to 2021. The empirical results show that the weights of various indicators change with the development of the social economy. The comprehensive efficacy index of Guangxi's tourism industry has increased year by year for 11 consecutive years; At the end of the evaluation period, after the outbreak of the new crown epidemic, the evaluation index of the tourism industry, new urbanization and environmental health system all showed a downward trend to varying degrees. Before the pandemic, the coupling coordination type of the three subsystems generally experienced a transformation of "moderate dissonance-reluctant coordination-primary coordination-intermediate coordination," but the overall development level was still poor. After the outbreak of the new crown epidemic, the coupling and coordination between the three has been reduced to a state of poor coordination. Because of the above research conclusions, this study proposes to make full use of the important time node of the post-epidemic era and proposes to actively promote the development of the tourism industry, promote the upgrading of the industrial structure, use digital empowerment of the economic form, optimize the environmental health system and other targeted countermeasures to keep the coupling degree and coordination between the three within a reasonable range. This ensures the sustainable development of social systems in the region. This study has made some contributions to the development of high-quality tourism and a healthy environment. First of all, it enriches the content of the environmental health system. This study takes the ecological environment and atmospheric environment in the environmental health system as the entry point and adds the index content of the environmental health evaluation system, which provides a certain supplement for the relevant research on the environmental health system strength. Secondly, the relationship between the tourism industry, new urbanization and environmental health is analyzed and into a unified theoretical framework. This study takes the Guangxi Zhuang Autonomous Region, which is rich in tourism resources, as a case study site, and innovatively explores the coupling and coordination relationship among the tourism industry, new urbanization and environmental health system in the case site. Finally, it provides targeted countermeasures for the sustainable development path of the three systems of tourism industry, new urbanization and environmental health in the case site in the future. It is of positive practical significance to compare the coupling and coordination degree between the three, realize the coordinated, orderly, and healthy development of the three in the region, and provide operational suggestions for the upgrading of the tourism industry structure, the benign development of new urbanization, and the formulation of environmental health system policies.
Sujet(s)
Santé environnementale , Tourisme , Urbanisation , Chine/épidémiologie , Humains , Développement économique , Développement durable , Industrie , Santé publiqueRÉSUMÉ
This research discusses the significance of environmental transformational leadership (ENTL) in the creation of energy-saving sustainable behaviors (EESB) among employees in the tourism and hospitality sector of China. The method is consequently a quantitative analysis, where the mediating effect of green intrinsic motivation (GNIM) and green passion (GRP), and the moderating role of green altruism (GNA) are examined to understand their influence on the relationship between ENTL and EESB. The data were gathered from multiple hotels in major Chinese cities, with the use of a structured questionnaire. The study shows that ENTL has significant effect on EESB, with GNIM and GRP serving as mediating factors. In addition, GNA was shown to have been able to boost the effects that ENTL has on these mediators. The findings are indicative of the vital role of leadership in promoting responsible practices within the tourism and hospitality sector, and towards the attainment of the UN Sustainable Development Goals. This research not only fills the gaps in the existing literature that primarily focuses on developed economies but also provides policy makers and business leaders with practical solutions for enhancing the sustainability in emerging economies.
Sujet(s)
Leadership , Développement durable , Humains , Chine , Motivation , Enquêtes et questionnaires , Altruisme , Tourisme , Mâle , FemelleRÉSUMÉ
This is a systematic review of the literature on the Belt and Road Initiative (BRI) and its impact on tourism and heritage in participating countries along the Silk Roads. China launched the BRI in 2013 with the aim of promoting global trade and stimulating economic growth through the development of infrastructure and cultural cooperation. This review examines studies for the period from 2013 to 2023, focusing on key themes such as tourist flows, destination development, urban renewal, heritage preservation, and cultural route revival. The systematic review follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, incorporating 56 relevant documents that cover both tourism and heritage domains. The findings highlight substantial potential for the development of new tourism products and destinations, improved urban renewal, and the preservation of cultural heritage, provided that integrated policies, public-private collaboration, and equitable community participation frameworks are implemented with attention to ecological limits. However, the review also identifies significant challenges, including financial imbalances, uneven access to benefits, social disruption, cultural commodification, and environmental degradation. Addressing these issues requires careful, context-specific planning. The study concludes with a proposal for a future research agenda that includes exploring underrepresented regions, developing sustainable tourism models, and fostering interdisciplinary research to ensure a balanced approach to economic development and heritage preservation. This review's findings provide valuable insight for policymakers, tourism officials, and cultural heritage managers, guiding the development of policies that balance economic growth with the preservation of cultural and natural heritage sites. This research contributes to the academic discourse by elucidating the complex interplay between the BRI and the Silk Roads' tourism and heritage, offering a pathway for sustainable and inclusive growth.
Sujet(s)
Tourisme , Humains , Chine , Commerce , Développement économiqueRÉSUMÉ
This study investigates the relationship between eye-tracking metrics and emotional experiences in the context of cultural landscapes and tourism-related visual stimuli. Fifty-three participants were involved in two experiments: forty-three in the data collection phase and ten in the model validation phase. Eye movements were recorded and the data were analyzed to identify correlations between four eye-tracking metrics-average number of saccades (ANS), total dwell fixation (TDF), fixation count (FC), and average pupil dilation (APD)-and 19 distinct emotional experiences, which were subsequently grouped into three categories: positive, neutral, and negative. The study examined the variations in eye-tracking metrics across architectural, historic, economic, and life landscapes, as well as the three primary phases of a tour: entry, core, and departure. Findings revealed that architectural and historic landscapes demanded higher levels of visual and cognitive engagement, especially during the core phase. Stepwise regression analysis identified four key eye-tracking predictors for emotional experiences, enabling the development of a prediction model. This research underscores the effectiveness of eye-tracking technology in capturing and predicting emotional responses to different landscape types, offering valuable insights for optimizing rural tourism environments and enhancing visitors' emotional experiences.
Sujet(s)
Émotions , Mouvements oculaires , Technologie d'oculométrie , Humains , Émotions/physiologie , Mâle , Femelle , Mouvements oculaires/physiologie , Adulte , Tourisme , Fixation oculaire/physiologie , Jeune adulte , Saccades/physiologieRÉSUMÉ
Microplastics (MPs) are emerging as anthropogenic vectors to form plastisphere, facilitating microbiome colonization and pathogenic dissemination, thus contributing to environmental and health crises across various ecosystems. However, a knowledge gap persists regarding MPs risks and their driving factors in certain unique and vulnerable ecosystems, such as Karst travertine lakes, some of which are renowned World Natural Heritage Sites under ever-increasing tourism pressure. We hypothesized that tourism activities serve as the most important factor of MPs pollution, whereas intrinsic features, including travertine deposition can exacerbate potential environmental risks. Thus, metagenomic approaches were employed to investigate the geographical distribution of the microbiome, antibiotic resistance genes (ARGs), virulence factor genes (VFGs), and their combined environmental risks in Jiuzhaigou and Huanglong, two famous tourism destinations in Southwest China. The plastisphere risks were higher in Huanglong, contradicting our hypothesis that Jiuzhaigou would face more crucial antibiotic risks due to its higher tourist activities. Specifically, the levels of Lipopolysaccharide Lewis and fosD increased by sevenfold and 20-fold, respectively, from upstream to downstream in Huanglong, whereas in Jiuzhaigou, no significant accrual was observed. Structural equation modeling results showed that travertine deposition was the primary contributor to MPs risks in alpine karstic lakes. Our findings suggest that tourism has low impact on MPs risks, possibly because of proper management, and that travertine deposition might act as an MPs hotspot, emphasizing the importance of considering the unique aspects of travertine lakes in mitigating MPs pollution and promoting the sustainable development of World Natural Heritage Sites.
Sujet(s)
Lacs , Microplastiques , Tourisme , Polluants chimiques de l'eau , Lacs/microbiologie , Microplastiques/toxicité , Chine , Polluants chimiques de l'eau/analyse , Polluants chimiques de l'eau/toxicité , Surveillance de l'environnement , Microbiote/effets des médicaments et des substances chimiques , Résistance microbienne aux médicaments/génétiqueRÉSUMÉ
Protected areas can conserve wildlife and benefit people when managed effectively. African governments increasingly delegate the management of protected areas to private, nongovernmental organizations, hoping that private organizations' significant resources and technical capacities actualize protected areas' potential. Does private sector management improve outcomes compared to a counterfactual of government management? We leverage the transfer of management authority from governments to African Parks (AP)-the largest private manager of protected areas in Africa-to show that private management significantly improves wildlife outcomes via reduced elephant poaching and increased bird abundances. Our results also suggest that AP's management augments tourism, while the effect on rural wealth is inconclusive. However, AP's management increases the risk of armed groups targeting civilians, which could be an unintended outcome of AP's improved monitoring and enforcement systems. These findings reveal an intricate interplay between conservation, economic development, and security under privately managed protected areas in Africa.
Sujet(s)
Animaux sauvages , Conservation des ressources naturelles , Secteur privé , Tourisme , Conservation des ressources naturelles/méthodes , Animaux , Afrique , Humains , Éléphants , Oiseaux , Parcs de loisirsRÉSUMÉ
Increased tourism pressure modifies animal behavior, including alterations in anti-predator responses and foraging activity. In areas with high tourist presence, animals may become accustomed to increased human activity and adjust the intensity of some defensive responses. An animal's anti-predation ability is usually estimated by measuring its Alert Initiation Distance (AID) and Flight Initiation Distance (FID). Both indexes are affected by multiple factors including the color of the observer's clothing. Animal behavior is also influenced by human presence, and individuals may become accustomed to increased human presence, e.g. in tourist areas. In this study, we analysed the escape behavior of the endemic Cyprus rock agama (Laudakia cypriaca) in relation to the observers clothing color. Our results showed that AIDs and FIDs of agamas in tourist areas were significantly shorter than those in non-tourist areas. Moreover, in non-tourist areas, AIDs and FIDs of agamas were significantly longer when the observer wore red clothes, compared to green and grey clothes. Our results may be helpful in planning research taking into account various colored clothing based on expected reptilian reactions. Furthermore, our results may determine the proximity at which humans interact with animals, considering clothing color, to prevent negative impacts especially on rare and protected lizard species.
Sujet(s)
Vêtements , Couleur , Lézards , Tourisme , Humains , Animaux , Lézards/physiologie , Réaction de fuite/physiologie , Comportement animal/physiologieRÉSUMÉ
This study, leveraging search engine data, investigates the dynamics of China's domestic tourism markets in response to the August 2022 epidemic outbreak in Xinjiang. It focuses on understanding the reaction mechanisms of tourist-origin markets during destination crises in the post-pandemic phase. Notably, the research identifies a continuous rise in the potential tourism demand from tourist origin cities, despite the challenges posed by the epidemic. Further analysis uncovers a regional disparity in the growth of tourism demand, primarily influenced by the economic stratification of origin markets. Additionally, the study examines key tourism attractions such as Duku Road, highlighting its resilient competitive system, which consists of distinctive tourism experiences, economically robust tourist origins, diverse tourist markets, and spatial pattern stability driven by economic factors in source cities, illustrating an adaptive response to external challenges such as crises. The findings provide new insights into the dynamics of tourism demand, offering a foundation for developing strategies to bolster destination resilience and competitiveness in times of health crises.
Sujet(s)
COVID-19 , Tourisme , Voyage , Humains , COVID-19/épidémiologie , COVID-19/prévention et contrôle , Chine/épidémiologie , SARS-CoV-2 , Pandémies/prévention et contrôle , VillesRÉSUMÉ
Environmental, cultural, and public service-dependent factors encourage the development of a country's tourism. In recent years, automated tourism development using statistical and accumulated data has been exploited to recommend attractive tourist features. This article thus discloses an intelligent development assessment method (IDAM) using cumulative factors (CFs) for deriving development-focused improvement in tourism. This method accounts for public services and environmental and cultural factors that promote tourism for better assessment. The fuzzy process identifies the maximum possible impacting factors by independently evaluating the reviewed values. Based on the reviewed values, the manipulation of factor relationships is derived to identify even trivial factors impacting development. The fuzzy outputs are thus integrated with optimistically impacting development factors to provide attractive recommendations. Such recommendations are analyzed using fuzzy data for previous and current development factors for new decisions. The system's efficiency was evaluated using the recommendation ratio, ensuring a 48.58% success rate, a development rate of 0.105%, a 4-factor detection rate, and a review-based assessment rate of 55.5% for a sample size of 5,000 visitors.
Sujet(s)
Logique floue , Tourisme , Humains , Environnement , Culture (sociologie)RÉSUMÉ
In recent years, cultural tourism has increasingly embraced museum visits. Museums serve as both cultural heritage guardians and integral parts of tourist destinations, significantly impacting visitor satisfaction and experience. Moreover, online museum reviews have become a crucial indicator of museum service quality, visitor experience, and public feedback in the digital age. An analysis of online reviews on major tourism websites and social media platforms can assist museums in developing appropriate management strategies. This study employed the structural topic model (STM) to analyze online museum reviews, identifying three primary attributes of museums and visitors' personal experiences, as well as 19 sub-attributes. The study confirmed that core offerings have a positive impact on visitor experience and satisfaction, while peripheral services and overall ambiance are also positively related to visitor experience and satisfaction. Furthermore, the results of structural equation modeling demonstrated that visitors' personal experiences have a positive impact on satisfaction. The results of structural equation modeling analysis support all seven hypothesized relationships. These findings will assist museum managers in developing effective management strategies and future plans.
Sujet(s)
Musées , Humains , Tourisme , Médias sociaux , Internet , Modèles théoriques , Satisfaction personnelle , Comportement du consommateurRÉSUMÉ
The continuous development of the economy and the constant improvement in living standards have led tourists to have higher expectations for the entire travel experience. However, outdated Pingyao lacquerware tourism souvenirs have struggled to attract tourists' attention and cannot better meet their demands. It is worth considering whether analyzing tourists' demands could solve the current issues with lacquerware tourism souvenirs. To address this question, tourists in the Pingyao region were surveyed, and semi-structured interviews and questionnaires as research methods. Initially, semi-structured interviews were conducted with tourists in the Pingyao region to obtain the initial demand indicators for Pingyao lacquerware tourism souvenirs. Based on a literature review and expert summaries, 21 demand indicators were selected for the KANO model questionnaire, and 400 tourists were surveyed using stratified sampling. Data analysis revealed that of the 21 demand indicators evaluated by tourists, 5 as must-be quality, 7 as one-dimensional quality, 5 as attractive quality, and 4 as indifferent quality. The results of this study indicate that the demand attributes evaluated are related to tourists' satisfaction levels, and the lack of these attributes could lead to dissatisfaction with lacquerware tourism souvenirs. Tourists have shown a strong demand for appearance and a desire for functional diversification in lacquerware souvenirs, with higher expectations for regional and commemorative aspects. Due to the uniqueness of lacquerware materials, tourists have highly prioritized safety and environmental friendliness. Combining the KANO model and AHP have better-assisted researchers in identifying the quality types and importance of tourist demands, providing more targeted insights for designing Pingyao lacquerware tourism souvenirs.
Sujet(s)
Tourisme , Humains , Enquêtes et questionnaires , Mâle , Femelle , Adulte , Adulte d'âge moyen , Voyage , Chine , Jeune adulteRÉSUMÉ
The cruise ship sector is a major part of the tourism industry, and an estimated over 30 million passengers are transformed worldwide each year. Cruise ships bring diverse populations into proximity for many days, facilitating the transmission of respiratory illnesses. The objective of this study is to develop a modeling framework to inform the development of viable disease risk management policies and measures to control disease outbreaks on cruises. Our model, parameterized and calibrated using the data of the COVID-19 outbreak on the Diamond Princess cruise ship in 2020, is used to assess the impact of the mitigation measures such as mask wearing, vaccination, on-board and pre-traveling testing measures. Our results indicate mask wearing in public places as the cheapest and most affordable measure can drop the number of cumulative confirmed cases by almost 50%. This measure along with the vaccination by declining the number of the cumulative confirmed cases by more than 94% is the most effective measure to control outbreaks on cruises. According to our findings, outbreaks are more predominant in the passenger population than the crew members, however, the protection measures are more beneficial if they are applied by both crew members and passengers. Regarding the testing measure, pre-traveling testing is more functional than the on-board testing to control outbreaks on cruises.
Sujet(s)
COVID-19 , Épidémies de maladies , Navires , Humains , COVID-19/prévention et contrôle , COVID-19/épidémiologie , COVID-19/transmission , Épidémies de maladies/prévention et contrôle , Voyage , SARS-CoV-2 , Vaccination , Masques , Contrôle des maladies transmissibles/méthodes , TourismeRÉSUMÉ
In the contemporary context marked by globalization and the growing prominence of sustainable development, assessing urban tourism competitiveness has emerged as a crucial research domain. This paper aims to develop a comprehensive model for evaluating city tourism competitiveness, grounded in the principles of sustainable development. The model incorporates factors such as city tourism resources, environmental considerations, economic aspects, and societal factors. This holistic approach seeks to offer valuable insights for the city tourism industry. The study conducts a thorough analysis of current research both domestically and internationally, highlighting gaps and articulating the objectives and significance of the research. Employing a machine learning-based empowerment method, the paper determines the significance of evaluation indices and utilizes the Topsis method for assessing urban tourism competitiveness. Distinguishing itself from traditional evaluation methods, this model integrates the principles of sustainable development throughout the evaluation process, with environmental, social, and economic sustainability serving as pivotal evaluation indicators. Empirical analysis involves the evaluation of tourism competitiveness for select cities, facilitating inter-city comparisons. Results from empirical studies demonstrate the model's effectiveness in evaluating urban tourism competitiveness, providing targeted developmental recommendations for urban tourism.
Sujet(s)
Villes , Développement durable , Tourisme , Humains , Modèles théoriquesRÉSUMÉ
In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study accentuates the role of the tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel the relationship between corporate social responsibility (CSR) and energy-specific sustainable behavior of employees (ESBE), with particular emphasis on the mediating roles of green intrinsic motivation and personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from sector employees at various levels (manager-non managers) and applied Structural Equation Modeling through the SMART-PLS tool to assess the hypothesized relationships. The findings highlight a pronounced interconnection between CSR, ESBE, and the designated mediating variables. These results not only augment the academic literature by illustrating the psychological underpinnings bridging CSR to ESBE, but also equip the tourism and hospitality industry with actionable insights. Through informed CSR initiatives aligned with employee values, the sector can galvanize sustainable behaviors and create business models that resonate with the aspirations of the UN-SDGs, pointing the way to a more sustainable industry.
Sujet(s)
Motivation , Responsabilité sociale , Développement durable , Humains , Conservation des ressources naturelles/méthodes , Mâle , Femelle , Adulte , TourismeRÉSUMÉ
Previous studies provide empirical evidence for the connection between air pollution and tourism. However, many of them take the nexus as a linear one. It remains unexplored whether any thresholds are required for the nexus to materialize. This study systematically investigates whether PM2.5 concentrations-an essential indicator of air pollution-affect tourism in China at various tourism development levels. We analyze 284 Chinese cities from 2008 to 2018 using the Unconditional Quantile Regression method. Our statistical results reveal that air pollution positively influences tourism (regarding tourist visits and tourism revenue) in areas with low tourism development levels. However, a complex correlation between air pollution and tourism emerges when tourism development has reached a certain level. The correlation is initially negative, then positive, and finally disappears. But, the overall correlation remains negative. The effects of the interaction between air pollution and tourism resources on tourism are inverted U-shaped, implying that tourism resources can mitigate the negative effects of air pollution on tourism only when tourism development has reached a certain level. Based on the above findings, the associated policy implications are discussed.