Neural correlates of product attachment to cosmetics.

The neurobiological basis of brand and product attachment has received much attention in consumer neuroscience research, although it remains unclear. In this study, we conducted functional MRI experiments involving female users of famous luxury brand cosmetics as participants, based on the regions of interest involved in human attachment and object attachment. The results showed that the left ventral pallidum (VP), which is involved in positive reward, and the right posterior cingulate cortex (PCC), which is involved in self-concept, a key concept in object attachment, are the core regions in cosmetic attachment. Moreover, the performed psychophysiological interaction analyses showed that VP-temporoparietal junction connectivity positively correlated with activity in the dorsal raphe nucleus, and PCC-anterior hippocampus (aHC) connectivity positively correlated with subjective evaluation of attachment. The former suggests that object attachment is a human-like attachment and a stronger tendency of anthropomorphism is associated with stronger feelings of security. The latter suggests that the individual's concept of attachment as well as the relationships with the attached cosmetics are represented in the aHC, and the PCC-aHC associations produce subjective awareness of the attachment relationships. These associations between memory and reward systems have been shown to play critical roles in cosmetic attachment.

Luxury Cues of Cream Heighten the Reward Value of Its Tactile Experience.

In our previous study, the brain activity of areas related to social dominance [dorsomedial prefrontal cortex (DMPFC)] and reward [ventral striatum (VS)] was compared before and after providing information (cue) indicating that an applied cream was luxury. Both the DMPFC and VS showed significantly higher activation after this cue, and the cue also facilitated the connection between the DMPFC and VS via the dorsolateral prefrontal cortex (DLPFC). Therefore, it may likewise have an effect on primary (SI) and secondary (SII) somatosensory areas. In the current study, we explored this hypothesis by performing correlation analyses of the same data and found a significant positive correlation between the VS and the right SII during the application of the cream even before the cue, and significant correlations between the VS and the right SI, SII, and DLPFC after. These results suggest that the emotional value based on texture is mainly processed through the connection between the SII and VS, and luxury cues further facilitate the connection between the VS and the SI, which plays a role in discriminating the physical aspects of creams. Therefore, we provide neuroscientific evidence of the synergistic effect of luxury cues on pleasant tactile and social dominance feelings.

First-person perspective sharpens the understanding of distressful physical feelings associated with physical disability: A functional magnetic resonance study.

We investigated whether observation of hand movements of people with hemiplegia by healthy individuals from the first-person perspective (FPP), compared to that from the third-person perspective (TPP), enables better understanding of disability-associated distress. We measured the neural activity of healthy individuals using functional magnetic resonance imaging while they observed hemiplegic movements from the FPP or TPP. Subjective assessment of the movements was determined with questionnaires. Compared to the TPP, the FPP elicited stronger activation in the inferior parietal lobule (IPL), right temporoparietal junction, and anterior cingulate cortex, which are associated with body representation, mentalization, and empathy, respectively. Enhanced IPL activity correlated positively with personal empathic traits. Observing movements of hemiplegic individuals from the FPP provided precise subjective understanding of the physically distressing aspects of their movements. These findings suggest that observing hemiplegic individuals from the FPP effectively improved observers' understanding of disability-associated distress via body representation, mentalization, and empathy systems.

Luxury Cues Facilitate the Connection Between Social Dominance and Reward Mediated by the Lateral Prefrontal Cortex.

Luxury skin care products have emotional value because of their texture and accompanying product information. The influence of these factors appears to be linked. Here, we investigated the influence of information on brain activity during hand massages with skin care creams in healthy female volunteers. In the first session, participants received hand massages using two skin care creams (luxury and basic). In the second session, participants were shown information which indicated whether each cream was a luxury or basic product during the massage. In the third session, they received a hand massage as per the first session. Functional magnetic resonance imaging data were recorded during massages. Differential activity in the ventral striatum (VS), the caudate nucleus, and the dorsomedial prefrontal cortex (DMPFC) was significantly higher in the third session than in the first session. Moreover, differential activity in the right dorsolateral prefrontal cortex (DLPFC) was positively correlated with differential activity in both the VS and the DMPFC in the third session. These results suggest that the neural substrate of the effects is based on both the dopamine reward system and the self-other distinction system involved in social dominance and that the right DLPFC plays a critical role in the association between these systems.

The orbitofrontal cortex modulates parenting stress in the maternal brain.

Many mothers are adaptive, deploying successful coping strategies that mitigate the deleterious effects of parenting stress on caregiving, nevertheless, the neural mechanisms underlying these adaptive responses remain unclear. We utilized functional magnetic resonance imaging to investigate brain activity in 28 healthy mothers of typically developing, 2-to-3-year-old children in response to the feeding behavior of their own children versus that of other children. We then examined the correlation between maternal brain activation and subjective feelings of parenting stress. Brain regions associated with maternal motivation including the orbitofrontal cortex (OFC), ventral pallidum, periaqueductal gray (PAG), dorsal raphe nucleus (DRN), and anterior insular cortex (AIC)-as well as those associated with the recognition of one's own child's state (e.g., cerebellum)-exhibited significant activation in response to their own children. While mothers with higher activation in the OFC showed less parenting stress related to one's sense of competence in the parental role, mothers with higher co-activation of the OFC with both of the AIC and PAG/DRN, and with the cerebellum showed less parenting stress caused by child characteristics. Our findings suggest that well-balanced maternal brain mechanisms integrated by the OFC may provide effective adaptive responses in daily parenting scenarios.

Prosocial behavior toward estranged persons modulates the interaction between midline cortical structures and the reward system.

Good reputation enhances positive self-image, which motivates prosocial behavior, a phenomenon known as indirect reciprocity. Thus, good reputation should promote prosocial behavior toward estranged people to whom affective responses leading to direct reciprocity are suppressed. We predicted that such behaviors involve an interrelationship between self-image, processed in the medial prefrontal cortex (mPFC) and precuneus, and social reward, processed in the reward system. To test our hypothesis, we performed fMRI on 21 participants during a virtual ball-toss game after subjects formed negative impressions (estrangement) or neutral impressions of other players. During some blocks of the game, the other players did not receive tosses, and participants could increase tosses to them (i.e. engage in prosocial behavior). Participants significantly increased tosses to all isolated players; therefore, prosocial behavior occurred irrespective of estrangement. Prosocial behavior toward estranged players enhanced positive self-image and increased activation of the anterior mPFC and precuneus. The precuneus exhibited enhanced functional connectivity with the striatum. Thus, a positive self-image, represented by an interaction between the midline cortical structures and striatum, plays key roles in prosocial behavior toward estranged people.

Visuomotor effects of body part movements presented in the first-person perspective on imitative behavior.

Imitative stimuli presented from a first-person perspective (FPP) produce stronger visuomotor effects than those presented from a third-person perspective (TPP) due to the relatively greater response of the mirror neuron system (MNS) to FPP stimuli. Some previous studies utilizing TPP stimuli have reported no differences in MNS activity between moving and static bodies' stimuli. However, few studies have compared visuomotor effects of such stimuli when presented in the FPP. To clarify this issue, we measured cortical activation in 17 participants during a functional magnetic resonance imaging (MRI) imitation task involving three conditions: moving (a lifting finger was presented), static (an "X" appeared on a static finger), and control (an "X" appeared on a button). All stimuli were presented from the FPP or TPP. Participants were asked to lift the finger corresponding to the imitative stimulus. In the FPP condition, moving stimuli elicited greater MNS activation than static stimuli. Furthermore, such movement effects were stronger in the MNS and insula (a region associated with body-ownership) for FPP stimuli than for TPP stimuli. Psychophysiological interaction analysis revealed increased connectivity between the MNS and insula for moving stimuli in the FPP condition. These findings suggest that bodily movements presented in the FPP elicit a greater visuomotor response than static body presented in the FPP, and that the visuomotor effects of bodily movements were greater in the FPP condition than in the TPP condition. Our analyses further indicated that such responses are processed via the neural system underlying body-ownership. Hum Brain Mapp 38:6218-6229, 2017. © 2017 Wiley Periodicals, Inc.

Memory and reward systems coproduce 'nostalgic' experiences in the brain.

People sometimes experience an emotional state known as 'nostalgia', which involves experiencing predominantly positive emotions while remembering autobiographical events. Nostalgia is thought to play an important role in psychological resilience. Previous neuroimaging studies have shown involvement of memory and reward systems in such experiences. However, it remains unclear how these two systems are collaboratively involved with nostalgia experiences. Here, we conducted a functional magnetic resonance imaging study of healthy females to investigate the relationship between memory-reward co-activation and nostalgia, using childhood-related visual stimuli. Moreover, we examined the factors constituting nostalgia and their neural correlates. We confirmed the presence of nostalgia-related activity in both memory and reward systems, including the hippocampus (HPC), substantia nigra/ventral tegmental area (SN/VTA), and ventral striatum (VS). We also found significant HPC-VS co-activation, with its strength correlating with individual 'nostalgia tendencies'. Factor analyses showed that two dimensions underlie nostalgia: emotional and personal significance and chronological remoteness, with the former correlating with caudal SN/VTA and left anterior HPC activity, and the latter correlating with rostral SN/VTA activity. These findings demonstrate the cooperative activity of memory and reward systems, where each system has a specific role in the construction of the factors that underlie the experience of nostalgia.

Emotional discrimination during viewing unpleasant pictures: timing in human anterior ventrolateral prefrontal cortex and amygdala.

The ventrolateral prefrontal cortex (VLPFC) and amygdala have critical roles in the generation and regulation of unpleasant emotions, and in this study the dynamic neural basis of unpleasant emotion processing was elucidated by using paired-samples permutation t-tests to identify the timing of emotional discrimination in various brain regions. We recorded the temporal dynamics of blood-oxygen-level-dependent (BOLD) signals in those brain regions during the viewing of unpleasant pictures by using functional magnetic resonance imaging (fMRI) with high temporal resolution, and we compared the time course of the signal within the volume of interest (VOI) across emotional conditions. Results show that emotional discrimination in the right amygdala precedes that in the left amygdala and that emotional discrimination in both those regions precedes that in the right anterior VLPFC. They support the hypotheses that the right amygdala is part of a rapid emotional stimulus detection system and the left amygdala is specialized for sustained stimulus evaluation and that the right anterior VLPFC is implicated in the integration of viscerosensory information with affective signals between the bilateral anterior VLPFCs and the bilateral amygdalae.

Self-recognition of one's own fall recruits the genuine bodily crisis-related brain activity.

While bipedalism is a fundamental evolutionary adaptation thought to be essential for the development of the human brain, the erect body is always an inch or two away from falling. Although the neural mechanism for automatically detecting one's own body instability is an important consideration, there have thus far been few functional neuroimaging studies because of the restrictions placed on participants' movements. Here, we used functional magnetic resonance imaging to investigate the neural substrate underlying whole body instability, based on the self-recognition paradigm that uses video stimuli consisting of one's own and others' whole bodies depicted in stable and unstable states. Analyses revealed significant activity in the regions which would be activated during genuine unstable bodily states: The right parieto-insular vestibular cortex, inferior frontal junction, posterior insula and parabrachial nucleus. We argue that these right-lateralized cortical and brainstem regions mediate vestibular information processing for detection of vestibular anomalies, defensive motor responding in which the necessary motor responses are automatically prepared/simulated to protect one's own body, and sympathetic activity as a form of alarm response during whole body instability.

[Neural basis of maternal behavior].

Maternal love, which may be the core of maternal behavior, is essential for the mother-infant attachment relationship and is important for the infant's development and mental health. However, little has been known about these neural mechanisms in human mothers. We examined patterns of maternal brain activation in response to infant cues using video clips. We performed functional magnetic resonance imaging (fMRI) measurements while 13 mothers viewed video clips, with no sound, of their own infant and other infants of approximately 16 months of age who demonstrated two different attachment behaviors (smiling at the infant's mother and crying for her). We found that a limited number of the mother's brain areas were specifically involved in recognition of the mother's own infant, namely orbitofrontal cortex (OFC). and periaqueductal gray, anterior insula, and dorsal and ventrolateral parts of putamen. Additionally, we found the strong and specific mother's brain response for the mother's own infant's distress. The differential neural activation pattern was found in the dorsal region of OFC, caudate nucleus, right inferior frontal gyrus, dorsomedial prefrontal cortex (PFC), anterior cingulate, posterior cingulate, posterior superior temporal sulcus, and dorsolateral PFC. Our results showed the highly elaborate neural mechanism mediating maternal love and diverse and complex maternal behaviors for vigilant protectiveness.

Imitation behavior is sensitive to visual perspective of the model: an fMRI study.

Imitation behavior and accompanying brain activity can be affected by the perspective of the model adopted. The present study was designed to understand the effect of a model's perspective in terms of the view (1st person vs. 3rd person) and the anatomical congruency of the limb between the model and the performer (congruent vs. incongruent). Eighteen young participants observed video clips of a model's finger-lifting behavior and lifted the same finger on their right hand as quickly as possible. Half of the video clips were filmed from the view of the participant (the 1st person view), whereas the other half were filmed from the perspective of facing a mirror (the 3rd person view). Each video clip depicted the finger lifting of the model's right (congruent) or left (incongruent) hand. Comparisons of the latency to imitate among the four perspective conditions showed significantly shorter latency for the 1st person-congruent and 3rd person-incongruent conditions. Hemodynamic measurements with functional magnetic resonance imaging showed that shorter latency was explained with less involvement of the brain areas that are activated when a task is relatively complex. The brain areas considered to be a part of neural substrates of imitation were significantly activated under the 1st person view conditions regardless of the hand congruency. These findings suggest that, although the latency to imitate finger lifting was determined by the complexity of the task induced with the model's perspective, imitation behavior seemed to be more effectively guided with the models filmed from the 1st person view.

Gender differences of brain activity in the conflicts based on implicit self-esteem.

There are gender differences in global and domain-specific self-esteem and the incidence of some psychiatric disorders related to self-esteem, suggesting that there are gender differences in the neural basis underlying one's own self-esteem. We investigated gender differences in the brain activity while subjects (14 males and 12 females) performed an implicit self-esteem task, using fMRI. While ventromedial prefrontal cortex (vmPFC) was significantly activated in females, medial and dorsomedial PFC (dmPFC) were activated in males in the incongruent condition (self = negative) compared with the congruent condition (self = positive). Additionally, scores on the explicit self-esteem test were negatively correlated with vmPFC activity in females and positively correlated with dmPFC activity in males. Furthermore, the functional relationships among the regions found by direct gender comparisons were discussed based on the somatic-marker model. These showed that, compared to males, females more firmly store even the incongruent associations as part of their schematic self-knowledge, and such associations automatically activate the neural networks for emotional response and control, in which vmPFC plays a central role. This may explain female cognitive/behavioral traits; females have more tendency to ruminate more often than males, which sometimes results in a prolonged negative affect.

Altered white matter fractional anisotropy and social impairment in children with autism spectrum disorder.

Individuals with autism spectrum disorder (ASD) have severe difficulties in social interaction and communication, as well as restricted and/or stereotyped patterns of behavior. Previous studies have suggested that abnormal neural connectivity might be associated with higher information processing dysfunction involving social impairment. However, the white matter structure in ASD is poorly understood. To explore this, we conducted a voxel-based, whole-brain diffusion tensor imaging (DTI) analysis to determine fractional anisotropy (FA), λ(1), λ(2) and λ(3) in high-functioning children with ASD compared with age-, gender-, and handedness-matched healthy control participants. We then investigated whether DTI parameters were associated with behaviorally measured social function. We found that FA and λ(1) were significantly lower in the ASD group than in the control group in the white matter around left dorsolateral prefrontal cortex (DLPFC), posterior superior temporal sulcus/temporo-parietal junction, right temporal pole, amygdala, superior longitudinal fasciculus, occipitofrontal fasciculus, mid- and left anterior corpus callosum, and mid- and right anterior cingulate cortex. The FA value in the left DLPFC was negatively correlated with the degree of social impairment in children with ASD. Higher λ(1) values were observed in the cerebellar vermis lobules in the ASD group. The white matter alterations in children with ASD were around cortical regions that play important roles in social cognition and information integration. These DTI results and their relationship to social impairment add to evidence of cerebral and cerebellar white matter structural abnormalities in ASD.

Efficacy of calcium-EDTA as an inhibitor for metallo-ß-lactamase in a mouse model of Pseudomonas aeruginosa pneumonia.

In this study, we have evaluated the efficacy of calcium-EDTA (Ca-EDTA) as an inhibitor of bacterial metalloenzymes, such as metallo-ß-lactamase (MBL) and other proteases, in a mouse model of Pseudomonas aeruginosa pneumonia. The simultaneous presence of Ca-EDTA (32 µg/ml) reduced the MICs of imipenem (IPM) in all MBL-producing P. aeruginosa isolates (IMP-1, -2, -7, and -10 and VIM-2) but not non-MBL-producing strains. In the pneumonia model, mice were intranasally infected with MBL-producing P. aeruginosa and then kept under conditions of hyperoxia to mimic ventilator-associated pneumonia. With both intranasal and subcutaneous administrations, Ca-EDTA significantly potentiated survival benefits of IPM compared to those of IPM alone. Ca-EDTA combination therapy induced a significant reduction of the bacterial burden in the lungs (P < 0.05). Furthermore, the inhibition activity of Ca-EDTA against MBL activity was confirmed by using the purified IMP-1 enzyme, which was characterized by a 50% inhibitory concentration (IC(50)) of 55 ± 8.2 µM. Finally, the protective effects of Ca-EDTA were demonstrated by culture supernatant-induced epithelial cell damage and acute lung injury in mice. These data suggest the therapeutic potential of Ca-EDTA not only by the blocking of MBLs but also by neutralizing tissue-damaging metalloproteases in P. aeruginosa infections.

Efficacy of colistin combination therapy in a mouse model of pneumonia caused by multidrug-resistant Pseudomonas aeruginosa.

OBJECTIVES: Multidrug-resistant Pseudomonas aeruginosa (MDRP) is becoming a serious problem in hospitals, especially in patients on ventilators. Recent data demonstrate that colistin may be effective for these patients, although limited in vitro and in vivo data are available. Our aim was to identify further characteristics of colistin for the therapy of pneumonia caused by MDRP. METHODS: The effects of colistin on clinical strains of MDRP were examined by susceptibility test, time-kill assay, lipopolysaccharide (LPS)-blocking assay and a mouse pneumonia model, alone or in combination with other antibiotics. For the pneumonia model, mice were intranasally infected with bacteria and kept in hyperoxic conditions to mimic ventilator-associated pneumonia. RESULTS: As a single agent, colistin exhibited the strongest activity of the antimicrobial agents tested. In combination, maximum synergy was observed with colistin plus rifampicin. As expected, co-incubation of bacterial culture supernatants with colistin significantly reduced LPS activities with an associated decrease in cellular cytotoxicity. In the pneumonia model, intranasal, but not intravenous, colistin combined with rifampicin produced maximum survival protection. Pharmacokinetic analysis of colistin demonstrated the superiority of intranasal administration, judging from the compartmentalized high concentration and the long half-life in the lungs. Moreover, colistin therapy significantly decreased both production of inflammatory cytokines and LPS activity, even at a dose effecting no change in the bacterial burden in the lung. CONCLUSIONS: These data strongly suggest that colistin may be an important option for combination therapy against critical MDRP infections. For pneumonia especially, intranasal colistin with rifampicin may be beneficial not only for synergistic antibacterial activity, but also for blocking LPS.

Hyperoxia exaggerates bacterial dissemination and lethality in Pseudomonas aeruginosa pneumonia.

Effects of hyperoxia on lethality in mice with Pseudomonas aeruginosa pneumonia were defined, and protective roles of macrolides were examined both in vitro and in vivo. Sub-lethal hyperoxia accelerated lethality of mice with P. aeruginosa pneumonia. Bacterial number was not different in the lungs, but higher in the liver of mice in hyperoxic conditions. Filter-sterilized culture supernatants of bacteria induced loss of viability of alveolar epithelial cells, which was exaggerated in hyperoxia. Metalloprotease blocking by inhibitor or gene-disruption in bacteria resulted in partial reduction of cytotoxic activity in culture supernatants. Co-culture of bacteria with sub-inhibitory concentrations of macrolides, such as azithromycin, reduced cytotoxic activity in the culture supernatants. Azithromycin provided significant survival benefit in hyperoxia-pneumonia model, which was associated with suppression of bacterial dissemination to extra-pulmonary organs. These results suggest that hyperoxia serves as an important cofactor for bacterial dissemination and lethality of P. aeruginosa pneumonia. Our data identify the potential of macrolides to protect individuals with P. aeruginosa pneumonia in the setting of hyperoxia.

The functional neuroanatomy of maternal love: mother's response to infant's attachment behaviors.

BACKGROUND: Maternal love, which may be the core of maternal behavior, is essential for the mother-infant attachment relationship and is important for the infant's development and mental health. However, little has been known about these neural mechanisms in human mothers. We examined patterns of maternal brain activation in response to infant cues using video clips. METHODS: We performed functional magnetic resonance imaging (fMRI) measurements while 13 mothers viewed video clips, with no sound, of their own infant and other infants of approximately 16 months of age who demonstrated two different attachment behaviors (smiling at the infant's mother and crying for her). RESULTS: We found that a limited number of the mother's brain areas were specifically involved in recognition of the mother's own infant, namely orbitofrontal cortex (OFC), periaqueductal gray, anterior insula, and dorsal and ventrolateral parts of putamen. Additionally, we found the strong and specific mother's brain response for the mother's own infant's distress. The differential neural activation pattern was found in the dorsal region of OFC, caudate nucleus, right inferior frontal gyrus, dorsomedial prefrontal cortex (PFC), anterior cingulate, posterior cingulate, thalamus, substantia nigra, posterior superior temporal sulcus, and PFC. CONCLUSIONS: Our results showed the highly elaborate neural mechanism mediating maternal love and diverse and complex maternal behaviors for vigilant protectiveness.

Spatio-temporal brain activity related to rotation method during a mental rotation task of three-dimensional objects: an MEG study.

During mental rotation tasks, subjects perform mental simulation to solve tasks. However, detailed neural mechanisms underlying mental rotation of three-dimensional (3D) objects, particularly, whether higher motor areas related to mental simulation are activated, remain unknown. We hypothesized that environmental monitoring-a process based on environmental information and is included in motor execution-is as a key factor affecting the utilization of higher motor areas. Therefore, using magnetoencephalography (MEG), we measured spatio-temporal brain activities during two types (two-dimensional (2D) and 3D rotation tasks) of mental rotation of 3D objects. Only the 3D rotation tasks required subjects to mentally rotate objects in a depth plane with visualization of hidden parts of the visual stimuli by acquiring and retrieving 3D information. In cases showing significant differences in the averaged activities at 100-ms intervals between the two rotations, the activities were located in the right dorsal premotor (PMd) at approximately 500 ms. In these cases, averaged activities during 3D rotation were greater than those during 2D rotation, implying that the right PMd activities are related to environmental monitoring. During 3D rotation, higher activities were observed from 200 to 300 ms in the left PMd and from 400 to 700 ms in the right PMd. It is considered that the left PMd is related to primary motor control, whereas the right PMd plays a supplementary role during mental simulation. Further, during 3D rotation, late higher activities related to mental simulation are observed in the right superior parietal lobule (SPL), which is connected to PMd.

Distinct neural correlates underlying two- and three-dimensional mental rotations using three-dimensional objects.

Two strategies-motor and visual-are considered to be used for performing mental rotation. The former involves the functions of the motor-related areas of the brain, whereas the latter does not. It is known that subjects' experiences influence strategy selection during the mental rotation of three-dimensional (3D) shapes. However, it remains questionable as to whether the attributes of 3D objects enhance the motor-related activities. In this regard, using functional magnetic resonance imaging, we compared the brain activities during two types of mental rotations-two-dimensional (2D) and 3D rotations-using 3D objects. 2D rotation using 3D objects requires rotation in a screen plain, whereas 3D rotation requires in-depth rotation. Only 3D rotation implicitly requires subjects to construct and manipulate 3D images with visualizations of the hidden parts; this plays an important role in visuo-motor tasks such as preshaping. As a result, a wide area of the right superior parietal lobule (SPL) was activated in relation to a 2D rotation angle. Conversely, a wide area of the right dorsal premotor cortex (PMd) was activated in relation to a 3D rotation angle. The right PMd activity is related to visualization of the hidden parts of visual stimuli, which is required only for 3D rotation. This implies that task difficulty enhanced by rotation dimensionality is a major factor related to the selection of motor strategy. In addition, it implies that the right SPL and the right PMd play important roles in rotation imagery without visualization and in constructing and manipulating 3D images, respectively.