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2.
N Z Med J ; 137(1596): 72-85, 2024 Jun 07.
Article in English | MEDLINE | ID: mdl-38843551

ABSTRACT

AIM: Regulations announced in mid-2023 aimed to reduce youth vaping by curtailing the availability of cheap high-nicotine e-cigarettes (vapes). This study tested compliance with the new regulations for single-use vapes, which came into force on 21 December 2023. METHODS: A 20-year-old "mystery shopper" visited 96% of specialist vape retailers (SVRs) in Wellington, Porirua, Lower Hutt and Upper Hutt (N=74) in January 2024, and observed i) R18 signage, ii) age verification practices, and ii) prices and brands of the cheapest available vaping products. Low-price vapes were purchased and inspected for compliance with new nicotine limits and safety regulations. RESULTS: All but three stores (96%) displayed an R18 sign; however, signage in 29 stores (39%) was suboptimal. Only one store (1.4%) requested age identification (ID) on entry to the R18 premises. In 50% of stores, ID was requested when a purchase was made; however, a third of those retailers proceeded with the sale despite the buyer not providing ID. Single-use vapes remained available for NZ$10 or less in most stores, and reusable starter kits were also widely available for NZ$10-20. Discounted high-nicotine products were sold for as little as NZ$2.50 each. Most low-price products did not comply with the updated regulations. CONCLUSION: Cheap, high-nicotine vaping products remained widely available following the introduction of stricter regulations in December 2023; products for sale included discounted and non-compliant vapes. The majority of SVRs had poor age verification practices. There is an urgent need to clarify rules, increase enforcement efforts and disallow discounting and giveaways of vapes.


Subject(s)
Electronic Nicotine Delivery Systems , Vaping , Electronic Nicotine Delivery Systems/economics , Vaping/legislation & jurisprudence , Humans , New Zealand , Commerce/legislation & jurisprudence , Young Adult , Guideline Adherence
4.
Int J Drug Policy ; 129: 104476, 2024 Jul.
Article in English | MEDLINE | ID: mdl-38851141

ABSTRACT

BACKGROUND: Governments around the world are considering regulating access to nicotine e-cigarettes to prevent uptake among youth however people that smoke tobacco may use them to assist with smoking cessation. The health and cost implications of regulating e-cigarette use among populations are unknown but have been explored in modelling studies. We reviewed health economic evaluation and simulation modelling studies that assessed long-term consequences and interpret their potential usefulness for decision-makers. METHODS: A systematic review with a narrative synthesis was undertaken. Six databases were searched for modelling studies evaluating population-level e-cigarette control policies or interventions restricting e-cigarette use versus more liberalized use. Studies were required to report the outcomes of life years, quality-adjusted life years (QALYs) and/or healthcare costs. The quality of the studies was assessed using two quality assessment tools. RESULTS: In total, 15 studies were included with nine for the United States and one each for the United Kingdom, Italy, Australia, Singapore, Canada, and New Zealand. Three studies included cost-utility analyses. Most studies involved health state transition (or Markov) closed cohort models. Many studies had limitations with their model structures, data input quality and transparency, and insufficient analyses handling model uncertainty. Findings were mixed with 11 studies concluding that policies permitting e-cigarette use lead to net benefits and 4 studies concluding net losses in life-years or QALYs and/or healthcare costs.Five studies had industry conflicts of interest. CONCLUSIONS: While authors did conclude net benefit than net harm in more of the studies so far conducted, the significant limitations that we identified with many of the studies in this review, make it uncertain whether or not countries can expect net population harms or benefits of restrictive versus unrestrictive e-cigarette policies. The generalizability of the findings is limited for decision-makers. In light of the deep uncertainty around the health and economic outcomes of e-cigarettes, simulation modelling methods and uncertainty analyses should be strengthened.


Subject(s)
Cost-Benefit Analysis , Electronic Nicotine Delivery Systems , Humans , Electronic Nicotine Delivery Systems/economics , Quality-Adjusted Life Years , Models, Economic , Vaping/economics , Vaping/legislation & jurisprudence , Smoking Cessation/economics , Health Care Costs/statistics & numerical data
5.
Nicotine Tob Res ; 26(Supplement_2): S103-S111, 2024 May 31.
Article in English | MEDLINE | ID: mdl-38817033

ABSTRACT

INTRODUCTION: Cigarette smoking accounts for >30% of the socioeconomic gap in life expectancy. Flavored restrictions claim to promote equity; however, no previous studies have compared the effect of cigarette and e-cigarette flavor restrictions among individuals who smoke with lower and higher socioeconomic status (SES). AIMS AND METHODS: In a between-group within-subject design, individuals with lower (n = 155) and higher (n = 125) SES completed hypothetical purchasing trials in the experimental tobacco marketplace (ETM). Conditions were presented in a 2 × 2 factorial design (cigarette flavors restricted or unrestricted and e-cigarette flavors restricted or unrestricted) with increasing cigarette prices across trials. RESULTS: Results show (1) SES differences in cigarette, e-cigarette, and NRT purchases under unrestricted policies, with lower SES showing higher cigarette demand and lower e-cigarette and NRT substitution than higher SES, (2) cigarette restrictions decreased cigarette and increased NRT purchases among lower SES, but no significant changes among higher SES, (3) decreased SES differences in cigarette demand under cigarette restrictions, but persistence under e-cigarette restrictions or their combination, (4) persistence of SES differences in e-cigarette purchases when all restrictions were enforced, and (5) waning of SES differences in NRT purchasing under all restrictions. CONCLUSIONS: Flavor restrictions differentially affected individuals based on SES. Within-group comparisons demonstrated restrictions significantly impacted lower SES, but not higher SES. Between-group comparisons showed SES differences in cigarette purchasing decreased under cigarette restrictions, but persisted under e-cigarette-restrictions or their combination. Additionally, SES differences in NRT substitution decreased under flavor restrictions. These findings highlight the utility of the ETM to investigate SES disparities. IMPLICATIONS: With increasing trends of socioeconomic differences in smoking prevalence and cessation rates, smoking-related health disparities are expected to continue to widen. Restricting menthol flavor in cigarettes while enhancing the availability and affordability of NRT have the potential to alleviate SES disparities in tobacco use, therefore, positively impacting health equity. However, this effect may depend on flavor availability in other tobacco products.


Subject(s)
Electronic Nicotine Delivery Systems , Flavoring Agents , Tobacco Products , Humans , Tobacco Products/economics , Electronic Nicotine Delivery Systems/statistics & numerical data , Electronic Nicotine Delivery Systems/economics , Female , Male , Adult , Commerce/statistics & numerical data , Socioeconomic Factors , Middle Aged , Young Adult , Social Class , Socioeconomic Disparities in Health
6.
Nicotine Tob Res ; 26(Supplement_2): S65-S72, 2024 May 31.
Article in English | MEDLINE | ID: mdl-38817027

ABSTRACT

INTRODUCTION: Factors that impact flavored tobacco sales restriction (flavor restrictions) effectiveness on youth e-cigarette behavior are unclear. Tobacco retailer density (retailer density) is a health equity issue with greater retailer density in high-minority, low-income areas. We examined the association between flavor restrictions and youth e-cigarette behavior by retailer density across diverse communities in the California Bay Area. AIMS AND METHODS: We analyzed data from the California Healthy Kids Survey using a difference-in-differences (DID) strategy. We compared pre- and post-policy changes in e-cigarette access and use one-year post-implementation among high school students in the Bay Area with a flavor restriction (n = 20 832) versus without (n = 66 126). Separate analyses were conducted for students in cities with low and high retailer density, with a median cutoff of 3.3 tobacco retailers/square mile. RESULTS: Students with high retailer density were more likely to identify as a minority and have parents with lower education. Among students with low retailer density, flavor restrictions were associated with 24% lower odds in the pre- to post-policy increase in ease of access relative to unexposed students (DID = 0.76, 95% CI: 0.58, 0.99). Among students with high retailer density, flavor restrictions were associated with 26% higher odds in ease of access (DID: 1.26, 95% CI: 1.02, 1.56) and 57% higher odds of current use (DID = 1.57, 95% CI: 1.31, 1.87). CONCLUSIONS: Flavor restrictions had positive impacts on youth e-cigarette access in low, but not high retailer density cities. From a health equity perspective, our results underscore how flavor restrictions may have uneven effects among vulnerable groups. IMPLICATIONS: In diverse communities in the California Bay Area, our results suggest a protective association between flavored tobacco sales restrictions and youth access to e-cigarettes in low, but not high tobacco retailer density cities one-year post-implementation. These results underscore how flavor restrictions may have uneven effects, and when implemented in high retailer density areas, may disproportionately place already vulnerable groups at heightened exposure to e-cigarette use and access. In high retailer density areas, additional tobacco control efforts may need to be included with flavor restriction implementation, such as increased education, youth prevention and cessation programs, policies to reduce tobacco retailer density, or stronger tobacco retailer enforcement or compliance monitoring.


Subject(s)
Commerce , Electronic Nicotine Delivery Systems , Flavoring Agents , Tobacco Products , Humans , California , Electronic Nicotine Delivery Systems/statistics & numerical data , Electronic Nicotine Delivery Systems/economics , Adolescent , Commerce/statistics & numerical data , Female , Male , Tobacco Products/economics , Tobacco Products/legislation & jurisprudence , Vaping/epidemiology , Vaping/psychology , Students/statistics & numerical data , Students/psychology
7.
Subst Use Misuse ; 59(8): 1190-1199, 2024.
Article in English | MEDLINE | ID: mdl-38514251

ABSTRACT

BACKGROUND: Financial debt and associated stress might increase the risk of substance use problems or exacerbate existing ones. Little evidence is available about the degree of debt stress and its association with substance use. The objective of this study was to examine the associations of the frequency of worry about debt with heavy episodic drinking (HED), daily smoking, e-cigarette use, and cannabis use in the past 30 days. METHODS: Data were utilized from the 2020/2022 Monitor study, a repeated cross-sectional survey of adults 18 years and older in Ontario, Canada. The surveys employed a web-based panel survey of 6038 adults and collected data on debt-related stress, HED, tobacco smoking, e-cigarettes, and cannabis use in the past 30 days. Odds ratios (OR) were estimated from logistic regression models accounting for sociodemographic factors. RESULTS: Overall, 18.4% of respondents reported that they were worried about their debt most or all of the time. Accounting for household income, educational status, employment status, and other factors, the results revealed that there was a dose-response relationship between the frequency of worry about debt and substance use including daily smoking, e-cigarette use, and cannabis use in the past 30 days compared to those who were not worried at all about their debt. Sex differences were also found in the association between worry about debt and e-cigarette use. CONCLUSIONS: The frequency of worry about debt might have an important role in substance use, which suggests that financial well-being is vital in substance use prevention and harm reduction.


Subject(s)
Anxiety , Humans , Male , Ontario/epidemiology , Female , Adult , Middle Aged , Cross-Sectional Studies , Young Adult , Adolescent , Anxiety/psychology , Anxiety/epidemiology , Substance-Related Disorders/epidemiology , Substance-Related Disorders/psychology , Substance-Related Disorders/economics , Vaping/psychology , Vaping/epidemiology , Vaping/economics , Aged , Stress, Psychological/psychology , Financial Stress/psychology , Electronic Nicotine Delivery Systems/economics , Electronic Nicotine Delivery Systems/statistics & numerical data
8.
Nicotine Tob Res ; 26(9): 1159-1165, 2024 Aug 22.
Article in English | MEDLINE | ID: mdl-38430219

ABSTRACT

INTRODUCTION: Beverly Hills and Manhattan Beach were the first California cities to end tobacco sales. Previous research assessed retailers' perceptions of the laws. This study is the first to evaluate compliance (Study 1), assess whether branded or unbranded tobacco cues remain, and examine cigarette prices/discounts in cross-border stores (Study 2). AIMS AND METHODS: Each of the four data collectors requested Marlboro or e-cigarettes (randomly assigned) in all restricted stores (n = 33) until four attempts were exhausted or a violation occurred. Follow-up visits recorded whether former tobacco retailers advertised tobacco or contained unbranded cues. In a random sample of 126 cross-border stores (half within 1 mile of no-sales cities and half 2-4 miles away), data collectors recorded price of Marlboro and presence of cigarette discounts. Mixed models (stores within tracts), tested for differences between near and far stores, adjusting for store type and median household income. RESULTS: Compliance was 87.5%: three stores sold Marlboro (US $8, $10, and $10) and one sold Puff Bar (US $16). Tobacco-branded items and unbranded tobacco cues remained in one store each. Mean Marlboro price was US $10.61 (SD = 1.92) at stores within 1 mile of no-sales cities, averaging US $0.73 more than at stores farther away (p < .05). However, odds of advertising cigarette discounts did not differ between stores nearby and farther from no-sales cities. CONCLUSIONS: Nearly all retailers complied with tobacco sales bans within 6-12 months of implementation. In addition, retail tobacco marketing was nearly eliminated in the two cities. There was no evidence of price gouging for Marlboro cigarettes in cross-border stores. IMPLICATIONS: Evidence from two early adopters of tobacco sales bans suggests that such local laws can be implemented effectively in California, although results from these high-income cities in a state with a strong tobacco control record limits generalizability. Enforcement involving routine purchase attempts rather than visual inspection of tobacco products is recommended. Although Beverly Hills and Manhattan Beach are each surrounded by communities where tobacco sales persist, there was no evidence of price gouging for cigarettes or greater presence of discounts in cross-border stores. Evaluations of the economic impacts and public health benefits of tobacco sales bans are much needed.


Subject(s)
Commerce , Marketing , Tobacco Products , California , Commerce/legislation & jurisprudence , Humans , Tobacco Products/economics , Tobacco Products/legislation & jurisprudence , Marketing/legislation & jurisprudence , Electronic Nicotine Delivery Systems/economics , Electronic Nicotine Delivery Systems/statistics & numerical data , Advertising/legislation & jurisprudence
9.
Int J Drug Policy ; 126: 104372, 2024 Apr.
Article in English | MEDLINE | ID: mdl-38422713

ABSTRACT

BACKGROUND: While a growing number of studies examined the effect of e-cigarette (EC) excise taxes on tobacco use behaviors using cross-sectional surveys or sales data, there are currently no studies that evaluate the impact of EC taxes on smoking and vaping transitions. METHODS: Using data from the US arm of the 2016-2020 International Tobacco Control Four Country Smoking and Vaping Survey (ITC 4CV), we employed a multinomial logit model with two-way fixed effects to simultaneously estimate the impacts of cigarette/EC taxes on the change in smoking and vaping frequencies. RESULTS: Our benchmark model suggests that a 10 % increase in cigarette taxes led to an 11 % reduction in smoking frequencies (p < 0.01), while EC taxes did not have a significant effect on smoking frequencies. CONCLUSION: Our findings suggest that increasing cigarette taxes may serve as an effective means of encouraging people who smoke to cut back on smoking or quit smoking. The impact of increasing EC taxes on smoking transitions is less certain at this time.


Subject(s)
Electronic Nicotine Delivery Systems , Taxes , Vaping , Humans , Taxes/economics , Vaping/epidemiology , Vaping/economics , United States , Electronic Nicotine Delivery Systems/economics , Electronic Nicotine Delivery Systems/statistics & numerical data , Adult , Male , Cross-Sectional Studies , Female , Smoking/epidemiology , Smoking/economics , Tobacco Products/economics , Surveys and Questionnaires , Young Adult , Adolescent , Middle Aged , Smoking Cessation/economics , Smoking Cessation/statistics & numerical data , Cigarette Smoking/economics , Cigarette Smoking/epidemiology
10.
Nicotine Tob Res ; 26(8): 1007-1013, 2024 Jul 22.
Article in English | MEDLINE | ID: mdl-38297975

ABSTRACT

INTRODUCTION: While retail sales and retailer inspection studies generally indicate high compliance with state sales restrictions on Nicotine Vaping Products (NVPs) within the restricted area, studies using survey data generally indicate that most users could readily continue gaining access to restricted NVPs. Our study bridges a gap in the current literature and investigates the potential role of cross-state border purchases to evade state emergency NVP sales restrictions in 2019. AIMS AND METHODS: The study sample was restricted to NVP sales from the states neighboring Massachusetts, Rhode Island, and Washington, three states that implemented all NVP or flavored NVP sales restrictions in 2019. Among these neighboring states, the 2019 weekly county-level NVP sales by flavors (tobacco, mint/menthol, and other flavors) were compiled using Nielsen Scanner data. A quasi-experimental, comparison group pre-post study design was used to study the impacts of NVP sales restrictions on cross-state border NVP purchases. RESULTS: Weekly NVP sales for border counties significantly increased in response to the MA, RI, and WA bans for tobacco flavored (56%, 45%, 14%, respectively), menthol/mint flavored (51%, 2%, 41%, respectively), and other flavored (79%, 3%, 4%, respectively) products, compared to sales for non-border counties (all p-values < .01). CONCLUSIONS: Our study identified significant cross-state border NVP purchases in all studied states to circumvent NVP emergency sales restrictions in response to the EVALI outbreak. Policymakers should factor in these purchasing behaviors to evade sales restrictions when evaluating any future potential policies at the state or local levels. IMPLICATIONS: While retail sales data and retailer inspections indicate high compliance with Nicotine Vaping Product (NVP) flavor sales restrictions from major retail outlets, survey data obtain mixed findings on the effects of sales restrictions on vaping behaviors. Our study identified a significant increase in cross-state border NVP purchases to circumvent NVP sales restrictions in 2019, consistent across all three settings of Massachusetts, Rhode Island, and Washington. Policymakers should factor in these cross-state border NVP purchases in response to sales restrictions when evaluating any future potential NVP sales restrictions.


Subject(s)
Commerce , Flavoring Agents , Vaping , Vaping/economics , Humans , Commerce/legislation & jurisprudence , Commerce/statistics & numerical data , Massachusetts , Electronic Nicotine Delivery Systems/economics , Electronic Nicotine Delivery Systems/statistics & numerical data , Washington , Rhode Island , Nicotine , Tobacco Products/economics , Tobacco Products/legislation & jurisprudence , Consumer Behavior/statistics & numerical data , Consumer Behavior/economics
11.
Nicotine Tob Res ; 26(6): 771-779, 2024 May 22.
Article in English | MEDLINE | ID: mdl-38097394

ABSTRACT

INTRODUCTION: Unregulated and potentially illegal sales of tobacco, nicotine, and cannabis products have been detected on various social media platforms, e-commerce sites, online retailers, and the dark web. New end-to-end encrypted messaging services are popular among online users and present opportunities for marketing, trading, and selling of these products. The purpose of this study was to identify and characterize tobacco, nicotine, and cannabis selling activity on the messaging platform Telegram. METHODS: The study was conducted in three phases: (1) identifying keywords related to tobacco, nicotine, and cannabis products for purposes of detecting Telegram groups and channel messages; (2) automated data collection from public Telegram groups; and (3) manual annotation and classification of messages engaged in marketing and selling products to consumers. RESULTS: Four keywords were identified ("Nicotine," "Vape," "Cannabis," and "Smoke") that yielded 20 Telegram groups with 262 506 active subscribers. Total volume of channel messages was 43 963 unique messages that included 3094 (7.04%) marketing/selling messages. The most commonly sold products in these groups were cannabis-derived products (83.25%, n = 2576), followed by tobacco/nicotine-derived products (6.46%, n = 200), and other illicit drugs (0.77%, n = 24). A variety of marketing tactics and a mix of seller accounts were observed, though most appeared to be individual suppliers. CONCLUSIONS: Telegram is an online messaging application that allows for custom group creation and global connectivity, but also includes unregulated activities associated with the sale of cannabis and nicotine delivery products. Greater attention is needed to conduct monitoring and enforcement on these emerging platforms for unregulated and potentially illegal cannabis and nicotine product sales direct-to-consumer. IMPLICATIONS: Based on study results, Telegram represents an emerging platform that enables a robust cannabis and nicotine-selling marketplace. As local, state, and national tobacco control regulations continue to advance sales restrictions and bans at the retail level, easily accessible and unregulated Internet-based channels must be further assessed to ensure that they do not act as conduits for exposure and access to unregulated or illegal cannabis and nicotine products.


Subject(s)
Cannabis , Commerce , Marketing , Social Media , Humans , Commerce/legislation & jurisprudence , Marketing/methods , Marketing/legislation & jurisprudence , Social Media/statistics & numerical data , Nicotine , Electronic Nicotine Delivery Systems/economics , Tobacco Products/legislation & jurisprudence , Tobacco Products/economics , Internet , Vaping
12.
Gac. sanit. (Barc., Ed. impr.) ; 36(4): 293-300, jul.-ago. 2022. graf
Article in English | IBECS | ID: ibc-212546

ABSTRACT

Objective: Philip Morris International, has already introduced its heated tobacco product, IQOS, in many countries and marketed it on the grounds that it is a less harmful alternative to health. The company claims that its intention is for its brand's traditional cigarette smokers to replace these with IQOS has rarely been independently tested. Method: Using time series data from September 2016 to June 2020, we analyze whether Heets sales have been accompanied by an improvement in the position of Philip Morris International in the market or if they have merely replaced lost sales of the rest of the brands sold by that tobacco company. Results: Sales of traditional cigarettes of all the brands marketed by PMI have been replaced by IQOS since the introduction of this heated tobacco product in Spain. Almost all of the variations observed in IQOS sales are due to the positioning of this product as a substitute for the range of traditional cigarettes marketed by Philip Morris International. Conclusions: As there is still no consensus that HTPs are explicitly less harmful to health, health authorities must control messages suggesting improved health outcomes thanks to HTP usage when compared to traditional cigarettes. Such messages could generate a false sense of security and lead to an increase in the consumption of tobacco. In Spain Heets in a category that has a lower tax burden than the category of traditional cigarettes. Tax authorities must consider this migration and the impact this may have on tax collection. (AU)


Objetivo: Philip Morris International ha introducido en muchos países su producto de tabaco calentado, IQOS, y lo ha comercializado con el argumento de que es una alternativa menos dañina para la salud. La compañía afirma que su intención es que los fumadores de cigarrillos tradicionales de su marca los reemplacen con IQOS. Método: Utilizando datos de series temporales de septiembre de 2016 a junio de 2020, analizamos si las ventas de Heets han ido acompañadas de una mejora en la posición de Philip Morris International en el mercado o si simplemente han sustituido a las ventas perdidas del resto de las marcas vendidas por esa compañía tabaquera. Resultados: Las ventas de cigarrillos tradicionales de todas las marcas comercializadas por Philip Morris International han sido sustituidas por IQOS desde la introducción de este producto de tabaco calentado en España. Casi todas las variaciones observadas en las ventas de IQOS se deben al posicionamiento de este producto como sustituto de la gama de cigarrillos tradicionales que comercializa Philip Morris International. Conclusiones: Como todavía no existe consenso en cuanto a que los HTP sean explícitamente menos dañinos para la salud, las autoridades sanitarias deben controlar los mensajes que sugieran mejores resultados en la salud gracias al uso de HTP en comparación con los cigarrillos tradicionales. En España se encuentran en una categoría que tiene una carga fiscal más baja que la de los cigarrillos tradicionales. Las autoridades fiscales deben considerar esta migración y el impacto que puede tener en la recaudación fiscal. (AU)


Subject(s)
Humans , Electronic Nicotine Delivery Systems/economics , Tobacco Products/economics , Tobacco Products/toxicity , Global Health , Spain , Nicotine
13.
Cad. Saúde Pública (Online) ; 33(supl.3): e00139615, 2017. tab
Article in Portuguese | LILACS | ID: biblio-889821

ABSTRACT

Resumo: Neste artigo, analisa-se o discurso de fornecedores de cigarros eletrônicos para convencer potenciais usuários (fumantes, ex-fumantes ou nunca fumantes de cigarros) a adquirir e usar o novo produto. É um estudo qualitativo, descritivo e exploratório acerca do discurso de vendedores em oito sites de venda on-line que, entre 2011 e 2013, tiveram maior frequência de buscas na Internet. Os sites foram identificados pela ferramenta Google Trends, com base no número de acessos e frequência de buscas ao tema cigarro eletrônico. Tendo como referencial metodológico a hermenêutica-dialética, a categorização do material empírico sob o esquema "compreensão/interpretação" apontou quatro abrangentes sentidos: apropriação do discurso antitabagista; comparação entre cigarros convencional e eletrônico; apelo à crença na fidedignidade da ciência; e projeção da imagem do cigarro eletrônico. A análise desses sentidos configurou os elementos argumentativos do discurso de posicionamento de marketing utilizado por fabricantes e fornecedores de cigarros eletrônicos.


Resumen: En este artículo, se analiza el discurso de provedores de cigarrillos electrónicos para convencer a potenciales usuarios (fumadores, ex-fumadores o no fumadores) a adquirir y usar el nuevo producto. Es un estudio cualitativo, descriptivo y exploratorio acerca del discurso de vendedores en ocho sitios de venta on-line que, entre 2011 y 2013, tuvieron una mayor frecuencia de búsquedas en Internet. Los sitios fueron identificados por la herramienta Google Trends, en base al número de accesos y frecuencia de búsquedas sobre el asunto cigarrillo electrónico. Teniendo como referencia metodológica la hermenéutica-dialéctica, la categorización del material empírico bajo el esquema "comprensión/interpretación" apuntó a cuatro sentidos más amplios: apropiación del discurso antitabaquista; comparación entre cigarrillos convencionales y electrónicos; apelo a la creencia en las cualidades fidedignas de la ciencia; y proyección de la imagen del cigarrillo electrónico. El análisis de esos sentidos configuró los elementos argumentativos del discurso de posicionamiento de marketing, utilizado por fabricantes y proveedores de cigarrillos electrónicos.


Abstract: In this article, we analyze the discourse of electronic cigarette suppliers directed at convincing potential users (smokers, former smokers or never smokers) to acquire and use the new product. This is a qualitative, descriptive and exploratory study on sellers' discourse found in eight on-line sales websites which, between 2011 and 2013, had the highest search frequencies. The websites were identified through Google Trends based on the number of accesses and search frequencies related to electronic cigarettes. Our methodological reference was dialectical-hermeneutics. We categorized the empirical material within the "understanding/interpretation" scheme within four broad meanings: appropriation of the anti-smoking discourse; comparison between conventional and electronic cigarettes; appeal to the trustworthiness of science and projection of e-cigarettes' image. The analysis of these meanings configured the argumentative elements of the marketing discourse used by electronic cigarette makers and suppliers.


Subject(s)
Humans , Tobacco Use Disorder , Marketing , Electronic Nicotine Delivery Systems/economics , Brazil , Smoking , Tobacco Industry
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