ABSTRACT
Abstract Several anti-smoking campaigns have been used for decades to reduce smoking consumption. However, so far, there is no consensus regarding the effectiveness of inducing distinct emotions in reducing smoke consumption. This study tested the effects of two types of anti-smoking ads, inducing fear or humor, on emotions, perceived effectiveness, support for tobacco control policies, urges to smoke, and susceptibility to smoke. Participants (N = 108; 54 smokers) of both genders were randomly assigned to one of the two following emotion ads condition: fear (N = 52) or humor (N = 56). During exposure, the continuous flow of their emotions by self-report and physiologically was collected. Measures of ads impact on emotions, perceived effectiveness, urges and susceptibility to smoking, and support for tobacco policies were applied after exposure. The results have shown that fear ads were perceived as more effective and reduced the urges to smoke in smokers. Non-smokers were more supportive of tobacco control policies. In conclusion, this study showed that fear campaigns can reduce the urge to smoke among smokers and are perceived to be more effective. This perceived effectiveness can be partially explained by feelings of fear, regardless the other emotions it also triggers, and of the smoking status.
Resumo Várias campanhas antitabágicas são usadas para reduzir o consumo de tabaco. No entanto, até ao momento não existe um consenso sobre a eficácia da indução de emoções específicas nestas campanhas. Este estudo testou os efeitos de dois tipos de campanhas antitabágicas, induzindo Medo ou Humor, nas emoções, na perceção de eficácia das campanhas, no apoio a políticas antitabágicas, no desejo de fumar, e na suscetibilidade para fumar. Os participantes (N = 108; 54 fumadores), de ambos os sexos, foram aleatoriamente distribuídos para uma das seguintes campanhas indutoras de emoções: medo (N = 52) ou humor (N = 56). Durante a exposição, registou-se o fluxo contínuo das emoções autorreportadas e as respostas fisiológicas. Após a exposição avaliou-se o impacto das campanhas nas emoções, na perceção de eficácia, nas políticas antitabágicas, no desejo e na suscetibilidade para fumar. Os resultados evidenciaram que as campanhas indutoras de medo foram percecionadas como mais eficazes e reduziram o desejo de fumar em fumadores. Políticas antitabágicas foram mais apoiadas por não fumadores. Futuramente deverá considerar-se que induzir diferentes emoções em campanhas antitabágicas pode ter efeitos distintos a nível afetivo e cognitivo, com possível relevância para a mudança comportamental.
Subject(s)
Humans , Male , Female , Adolescent , Adult , Young Adult , Wit and Humor as Topic/psychology , Advertising/methods , Fear/psychology , Smoking Prevention/methods , Smokers/psychology , Public Policy , Emotions , Non-Smokers/psychology , Middle AgedABSTRACT
Several anti-smoking campaigns have been used for decades to reduce smoking consumption. However, so far, there is no consensus regarding the effectiveness of inducing distinct emotions in reducing smoke consumption. This study tested the effects of two types of anti-smoking ads, inducing fear or humor, on emotions, perceived effectiveness, support for tobacco control policies, urges to smoke, and susceptibility to smoke. Participants (N = 108; 54 smokers) of both genders were randomly assigned to one of the two following emotion ads condition: fear (N = 52) or humor (N = 56). During exposure, the continuous flow of their emotions by self-report and physiologically was collected. Measures of ads impact on emotions, perceived effectiveness, urges and susceptibility to smoking, and support for tobacco policies were applied after exposure. The results have shown that fear ads were perceived as more effective and reduced the urges to smoke in smokers. Non-smokers were more supportive of tobacco control policies. In conclusion, this study showed that fear campaigns can reduce the urge to smoke among smokers and are perceived to be more effective. This perceived effectiveness can be partially explained by feelings of fear, regardless the other emotions it also triggers, and of the smoking status.
Subject(s)
Advertising/methods , Fear/psychology , Smokers/psychology , Smoking Prevention/methods , Wit and Humor as Topic/psychology , Adolescent , Adult , Emotions , Female , Humans , Male , Middle Aged , Non-Smokers/psychology , Public Policy , Young AdultABSTRACT
OBJECTIVE: The awareness and use of e-cigarettes have been increasing in recent years. The World Health Organization recently reported that regulations are needed to impede the promotion of e-cigarettes to young people, prohibit unproven health claims about them (including those regarding smoking-cessation efficacy), minimize potential health risks to e-cigarette users and non-users, and protect existing tobacco controls. The study described herein explored e-cigarette knowledge, perceptions, and usage motivations among a group of adults in Puerto Rico. METHODS: This research study used a validated questionnaire with closed-ended questions to gather data. Non-inferential and inferential statistics were used to characterize smokers (of e-cigarettes, of conventional cigarettes, and of both) and non-smokers. RESULTS: A total of 415 respondents took part; they were evenly distributed by gender, age, and socioeconomic status; all were residents of Puerto Rico at the time of the survey. The overall awareness of e-cigarettes was high, but knowledge of nicotine content and regulations was limited. Asked whether e-cigarettes contain nicotine (they do not), approximately two thirds stated either that they do or that they didn't know; asked whether e-cigarettes are regulated as a tobacco product (they are in Puerto Rico), 84% stated either that they are not or that they didn't know. Common perceptions of e-cigarettes are that they are harmful to health and that they are no less harmful than cigarettes are. However, a significant portion of the respondents perceived e-cigarettes to be less addictive than conventional cigarettes are. Overall, the respondents were divided on the efficacy of e-cigarettes for smoking cessation. Nonetheless, the most common motivation for their use, according to both current users and potential future users, is to aid in smoking cessation or reduction. CONCLUSION: The majority of individuals surveyed were aware of e-cigarettes but had limited knowledge of their contents or regulation. As an aid in smoking cessation was the most commonly mentioned motivation for e-cigarette use.