Conformity and modeling in an aversive task.

High- and low-conformity groups, as measured by the California Personality Inventory, were exposed to a video-taped model who performed an aversive task (i.e., self-administration of electric shock). Comparable groups performed the task without demonstration by the model. In both groups, the modeling procedure produced significantly higher levels of self-administered shock. However, the conformity variable demonstrated no main effect and no interaction with the modeling variable.