RESUMO
This article presents the findings of the first major visitor survey conducted at the Central Rhodope Mountain Complex, situated in northern Greece. The study area is one of a number of sites planned to become National Parks under a recent initiative of the Greek government. We used a logistic regression method to define significant predictors of visitors' awareness and attitude toward park designation, as well as their willingness to pay a conditional entrance fee. Study findings demonstrated that the probability of being aware of the park designation initiative is higher for visitors who obtained information from travel agencies or media to make their destination choice, compared to visitors who resorted to word-of-mouth recommendations. Knowledge and attitudes toward animals living in the study area revealed a limited influence on visitors' dispositions toward park designation. The results of this study call for action to implement education programs for National Park users. These programs should aim at rendering the environmental characteristics of the Central Rhodope Mountain Complex to be significant predictors of visitors' dispositions toward the study area. This would favor its uniqueness as a destination, as well as contribute to its long-term economic sustainability.